Android dev and MWC report

•

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This presentation is Japanese and partially English. - Report of MWC - Android development - Milog, Japan famous Android developer, strategy.

Technology

Android /

1.
In
App
Billing

2.
3rd-‐Party
App
Store

3.
Global
Apps/
Conference/
Sandbox.

TwiBer
@yoheikiguchi

Who
Am
I??

Developing
a
Coolest
App
in
the
world,

and
+1,000
apps…

TwiBer
@yoheikiguchi

+50,000
DLs
within
a
month.

But,
account
is
suspended
for
some

30000

reasons.

25000

20000

New
Users

15000
TOTAL DL

AcWve
Users

10000
Sessions

5000

0

Nov
Nov
Nov
Nov
Nov
Dec
Dec
Dec
Dec
Dec
Dec
Dec
Dec

21

23

25

27

29

01

03

05

07

09

11

13

15

TwiBer
@yoheikiguchi

From
now

We’re
going
to
launch

TwiBer
@yoheikiguchi

What’s
Mobile
World
Congress???

TwiBer
@yoheikiguchi

docomo
global Good.

TwiBer
@yoheikiguchi

docomo
global Good.

Tips.

•  Japanese
Oﬃcial
Market
takes
2

months
to
accept.

•  Global
docomo
market
could
accept

during
dinner
Wme.

TwiBer
@yoheikiguchi

PS LG

Tips.

•  Experia
Play
is
Android
2.3.

•  LG
Tablet
can
record
3D
video.

TwiBer
@yoheikiguchi

3rd-‐Party
App
Store.

TwiBer
@yoheikiguchi

Orange,
Voda
App
Store.

TwiBer
@yoheikiguchi

Approach
Managers.

TwiBer
@yoheikiguchi

3rd-‐Party
App
Store.

Company
Name
Careers/Device

Own
App
Store
How
to
distribute

Sumsung
Device

Ask
managers.
LG
Device
(App
Advisor)
Ask
managers.
Huawai
Device
(Not
open)
Ask
managers.
ZTE
Device
×
Ericson
Career O2,
Sony
(OEM
for
Careers)
Ask
managers.
Erricson
and
many…)
Vodafone
Career

Web?
Orange
Career

Ask
managers.
Verison
Career

Web?
Motorola
Device
(
Only
South
Web?
America,
Africa..??)
Acer
Device
×
Ask
managers.
HTC
Device

Ask
managers.

QQ
is
a
Chinese
Giant!!!

TwiBer
@yoheikiguchi

3rd-‐Party
Ecosystem.

TwiBer
@yoheikiguchi

3rd-‐Party
Ecosystem.

Tips.

•  “au
one
Market”,
“andronavi”,

“GMO
market”
is
out
of

AndroidMarket.

•  ADD
prohibits
3rd-‐Party
Market

obviously.

TwiBer
@yoheikiguchi

In
App
Billing
is

Launched.

TwiBer
@yoheikiguchi

In
App
Billing
is

Launched.

Tips.

•  Should
use
Oﬃcial
Payment
if
you

develop
android
apps
mainly.

•  PayPal
is
not
good,
probably…

TwiBer
@yoheikiguchi

Sandbox@Google
I/O!!

TwiBer
@yoheikiguchi

Sandbox@Google
I/O!!

Tips.

•  Mainly
start-‐up
in
Silicon
Valley,
and

some
EU
start-‐up

•  NoWﬁcaWon
is
just
3
weeks
before.

•  50
seats
for
Google
I/O
and
3

Candidates
from
Tokyo.

•  Unique
Android
API.

TwiBer
@yoheikiguchi

Android
Guru.

Tips.

•  RaWng
is
important.
Should
be
+4.

•  Number
of
raWng,
area,
speed.

•  Android
Guru
could
decide
Featured

apps
in
each
area.

Android
is
Booming!!

TwiBer
@yoheikiguchi

Get
Android
Pins!!

TwiBer
@yoheikiguchi

Cool
App
is
Cool

Everywhere.

TwiBer
@yoheikiguchi

Go
To
Silicon
Valley!!

TwiBer
@yoheikiguchi

To
Be
a
Global
Start-‐up.

TwiBer
@yoheikiguchi

To
Be
a
Global
Start-‐up.

What
are
we
going
to
do??

•  Set
up
US
(China)
oﬃce.

•  Raise
$X
MM
from
Global
VCs.

•  Distribute
on
many
App
Stores,

collaboraWng
with
many
partners.

TwiBer
@yoheikiguchi

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