Product School Project on Google's Android Auto: Multi-language support on Android Auto messaging and why Google needs it more than ever before.

1. Next Level Infotainment And Safety
Chintan Parikh: Product School
❝If you talk to a man in a language he
understands, that goes to his head. If
you talk to him in his own language, that
goes to his heart.❞
‒Nelson Mandela

2. • Business Manager for Auto
Infotainment & ADAS
• Google is realizing that in order
to dominate all kinds of mobile
devices, they have to embrace
the automobile.

3. Driven By Android
Connect your phone to access all of you music,
contacts, and messages while keeping your eyes
on the road.

4. Global Connected Car Growth
By 2020 47% of total connected car shipments will be in Non English
Speaking Countries

5. DIFFERENTIATION
IS
KEY

6. 37% USERS WORLDWIDE
FIND ANDROID AUTO & CAR PLAY
MESSAGING DISTRACTING
>60% AUTOMAKERS WILL
SUPPORT
BOTH CAR PLAY AND ANDROID
AUTO

7. Customer Voice
“Mirror the Android phone for
Music, Navigation and use Google
Voice for Text”
“Google Voice works great in
English”
“Navigation via Google Maps
works seamlessly”
“Automaker Infotainment is
German and Google Voice is in
English”
“Google Voice Cannot Transcribe in
Japanese Making Android Auto
Distracting because it cannot play
back text in Japanese”
“Google Voice cannot interpret
punctuations in Italian”
WorkingOut
NotWorkingOut

8. Key Metrics
Driver
Safety:
Safe
Messaging
Automaker
Adoption:
Enable
Automaker
Global
Adoption:
1B Android
Users
Android Auto in
19 Countries
20+ Automakers
Committed
200+ Models by 2016
Leverage APIs
Translate & Voice

9. Android Auto’s Overview

10. Android Auto’s messaging app transforms text such as SMS and
email into audio.

11. Conversation
Flow
Users can play and reply to
a message using a single
flow.

12. Updated Conversation
Flow
Users can play and reply to
a message using a single
flow.

13. Download/U
pgrade
Google Play
Store
Promote
Automakers
Blogs
Reviews
Scope
Demo Google IO
German, Korean
and Japanese by
2016
Primary Launch
Goals
Dominate
automaker market
Increase adoption
with Android users

14. Speaking Your Language For The Road Ahead

15. Appendix

16. Customer Reviews

18. Open Platform Eco System
Drivers: >1B
Android
Users
App
Developers
Automakers
One Infotainment Platform
Automotive Approved SDK
Localization +
Personalization