Digital marketing is probably one of the biggest parts of the marketing spectrum today. The internet and the various websites being some of the biggest platforms for communication, social media marketing is reaching new heights every day. We now live in a day and age where you can be in any part of the world and know what is happening in the other part. Isn’t that awesome? Though digital marketing is on the high and rise, it comes with a major flaw. That is, the language that is predominantly used in web-based social networking, is English. Though that is good on a global basis, when it comes to India, it is becoming quite problematic. As we all know, India is a country of vast culture and rich heritage. But, that also means that it is a country with a diversified range of languages.

1. Importance of Regional Language in
Digital Marketing
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Digital marketing is probably one of the biggest parts of the marketing spectrum today. The
internet and the various websites being some of the biggest platforms for communication, social
media marketing is reaching new heights every day. We now live in a day and age where you can
be in any part of the world and know what is happening in the other part. Isn’t that awesome?
Though digital marketing is on the high and rise, it comes with a major flaw. That is,
the language that is predominantly used in web-based social networking, is English.
Though that is good on a global basis, when it comes to India, it is becoming quite
problematic. As we all know, India is a country of vast culture and rich heritage. But,
that also means that it is a country with a diversified range of languages.
Due to housing a number of languages, the domination of English in
digital marketing poses a problem because out of the 74% literates, only 10% can read
English. Now, that’s a HUGE margin and digital marketing companies need to make
up for it. Google Data shows that 94% development rate has taken place for the
utilization of Hindi content. Due to this, worldwide companies have started
concentrating onregional languages as a tactic to cover a larger audience.
Why Regional Languages are Important in Digital Marketing?

2. The significance of regional languages is not going unnoticed at all. Today, Google
underpins dialects like Bengali, Hindi, Tamil, Marathi, Gujarati, etc. among various
others. A staggering 127 million internet clients devour digital contents in regional
languages every day, in India, and global networking platforms have realized this that
if they don’t go for regional languages in India, they may very soon lose all significance.
Anyone involved in digital marketing knows how important the target audience is. The
only way you can increase the number of your target audience is by posting content of
a language the prefer. That is why digital marketing in regional languages has become
an important issue in India, since village and sub-urban areas have access to the internet
as well now.
Another reason why regional languages are important when it comes to digital content
marketing, is because the quantity of digital marketing in regional dialects is very less,
compared to the size of its audience. This creates a huge opportunity window for
industries and startups, to capture the audience by introducing content in local dialects.
Growth of Hindi Content Consumption
As I mentioned previously, there has been a growth of 94% in Hindi content
consumption, as per Google Data. This shows the impact of regional languages, and
global companies have kept this fact in mind and are focusing on local dialects as a part
of their strategy. An example of this is the shock of Facebook users who witnessed the
login page in Hindi script. This was followed by Pinterest launching their Hindi
version, allowing Indian users to use the translated Pinterest version.
Higher Response and Engagement Rates by Users
The use of regional languages in digital content will definitely help companies by
getting a better rate of user engagements and responses. You can easily measure this
with social media responses and advertisements. Now, several brands are targeting
their customers on the basis of locations with regional digital content, which is helping
them getting a higher reach and reap the benefits of that. It is a given that you cannot
reach out to all places with the same language, right?
Newer Internet Users
A significant amount of people in our country use the internet daily, whether it is
through their desktops or through their mobile phones. A major part of this internet-
using population comprises of people residing in the rural and suburban areas who
communicate solely via their local languages. So, you cannot expect them to read social
content in English. If you want them as your consumer, you need to reach out to them

3. through their regional language. Thus, to acquire newer and more internet users, you
need to utilize regional languages to educate the people of your product or services.
Availability of Regional Content will Boost Internet Growth by 24% in Our Nation
Of the literate 74% population in India, only 10% can read in English while the rest
consume content in their vernacular medium. Remaining 66% are literate in their
regional languages. According to a latest study conducted by Internet and Mobile
Association of India and IMRB International, regional content availability can boost
the growth of internet By 24% in our nation.
With more than 70,000 newspapers being printed in India and around 90% are either
printed in Hindi or other regional languages, the significance of regional languages
cannot be underestimated. Realizing the importance of regional content, mobile app
developers in India are also recognizing the need for local app distribution platforms.
Integrate Content Marketing and Social Media
The ultimate goal for you to participate in social media and digital content marketing,
is to drive traffic back to your site for you to convert them into potential leads. Without
pitching to big brands directly, content marketing looks at developing relevant digital
content that creates awareness among people. It has become an important marketing
factor for the fund-crunched startups to give competition to the bigger brands. But for
that, it is very important for your content to be unique and engaging. After your content
is up and running, the final task is to reach your target audience, which is best done with
the help of regional languages.
Thus, as you can see, regional languages are equally as important as English. Yes, it is
true that a major portion of digital marketing websites are in English, but in order for
you to grow your business, you need to reach out to a larger audience. To do that, you
need regional languages to tap into their emotions as well. So, go ahead and start posting
digital content in regional dialects and your consumer base will be bound to reach newer
heights.