The music video for Jessie J's song "Price Tag" effectively reinforces the lyrics through visuals. When Jessie J sings about money, directions, being serious, or love, she acts out the corresponding visual cues like showing gold rings when singing "bling". The video also establishes the pop/R&B genre through its bright colors and aims to climb the charts. Jessie J maintains her known motifs of lipstick with diamonds and distinctive hairstyle. Intertextual references to films help contextualize scenes.

1. Andrew Goodwin – Music Video
Theory – Jessie J Price Tag
Krzysztof Lopatka

2. Genre Characteristics
• It shows that’s it’s a pop/rnb song, it has
bright colors and is a song aimed at climbing
charts.

3. Relationship between lyrics and video
• There is a clear relationship between the lyrics and video in
this song, for starters the song is about money and there is
a lot of it the video, also when Jessie J mentions smiling she
smiles as well as when she mentions directions she points
in the way she is sinning about.
• When Jessie J mentions being serious we see a group of
men in suits and this is trying to say that people that wear
suits are normally serious people like gangsters.
• When Jessie J says the words ‘bling’ we see her show her
gold rings and gold is stylish.
• When Jessie J sings about love she shows a love heart with
her hands.

4. Relationship between music and
visuals
• Right at the start we see a teddy bear and
hear a little lullaby, bears are normally though
of as toys to take to bed for the night so this is
a music and visual relationship.

5. Jessie J’s motifs
• Jessie is known for having lipstick with
diamonds on her lips as well as her hairstyle.

6. Notion of looking
• In all Jessie J’s videos she walks around with
her legs showing and high heels on. This
shows of typical woman.

7. Intertextual reference
• There is a reference from the French film ‘A
trip to the moon’ where we see the moon
with a face on it.