The document discusses the album cover design for The Chemical Brothers' album "We Are the Night" and how it conveys their alternative style. The album cover features an obscure central image and dark, bleak colors that draw the viewer's eye without being attention-grabbing. This unconventional design establishes The Chemical Brothers' character as laidback artists who stand apart from mainstream album cover conventions.

1. Alexandra Austin
The Guttenberg Principle is used on the
album cover. We first find out the artist The colour scheme on the album cover
name which is evidently very important. does not draw attention to the viewer as
We are then told the album name then the colours are quite dark and bleak.
our eyes draw to the image. We are fed This again gives character to the artist
the information first and then are making them seem laidback and not in
allowed to enjoy the obscure image on your face with bold colours. I will use
the album cover. these types of effects on my album
cover to fit in with the alternative style.
The image used is put in the centre of the
album cover and our eyes are drawn
straight away to this image. The images
are different to the conventional album
cover so this straight away gives the
viewer an insight on The Chemical
Brothers character as artists.
The Chemical Brothers are alternative djing duo and fall under the genres of ‘indie’. This is apparent as they have a very
individual style in terms of their music and their persona. The album cover for We Are the Night is a large example of how
alternative The Chemical Brothers are. They do not use mainstream album cover connotations such as their actual faces being
shown or something that may be relevant to tracks on the album.