Ananya Seeds brings employment opportunities to rural communities through seed production, quality control, processing, and packaging. They select and educate contract farmers to grow high quality seeds according to legal standards. This benefits farmers through higher crop yields and incomes from the seeds. Ananya Seeds aims to be a leader in the seed industry through research and marketing of improved seeds tailored to changing farmer and consumer needs using conventional and biotechnology methods. Their goal is to supply high quality seeds across India to boost agricultural productivity and food security.