2. EXECUTIVE SUMMARY
We need to have a consistent vision to establish and operate successfully
any agribusiness venture. Managers are always busy in negotiating with new
problems every day. Here we come with an option of a reliable advisory.
What we deliver?: We provide advisory, consultancy & research services to
agribusinesses and allied industries. We follow diagnostic, prescriptive and
execution approach to ensure the impact of our intervention. We feel blessed
having researchers, academician, business philosophers, corporate
practitioners in our advisory as well in our advisory team. We have right
blend of experienced industry practitioners, young and energetic
management professionals in our consultancy team for executing specific
tasks. We catalyze the business transformation to ensure profitability in
public sector as well as private sector corporations.
Our Philosophy: We practice a philosophy which is based on experience,
honesty, integrity, transparency, value for the money to customers, business
ethics and try to bring an impact in shortest possible time.
3. OUR VISION
To be most trusted Consultants and Advisors in the
Area of Food Business and Agribusiness Industry
and work towards global food and nutritional
security.
4. MISSION
To build strong team of competent partner
consultants.
To keep abreast with latest development in Farm
sector
Strong planning, coordination, monitoring,
evaluation
To undertake and execute global projects
To achieve execution excellence and value for
money
To partner with Government in their missions like
Make in India, Start Up India, Skill India, Digital
India etc and take the advantage to Farm sector...
5. COMPANY’S SUMMARY
Company’s ownership Dr Lakshmikant Pandey
Company’s history: The Global Food & Agribusiness Advisory
was established on 12th August, 2014 to cater the needs of
organizations working in the area of Food and Agribusiness. It
started with only one person with strong experience in the area
of agribusiness.
It carried out various projects related to Farm mechanization,
Training and Development, Contract Farming research project,
Exposure visits, strategy formulation, organizational
restructuring, business development, investment opportunities,
industry insight to money market, strategic alliances.
Global Village Connect is an ambitious venture to connect the
villages to the global mainstream
Company’s location and facilities: ‘Global Village Connect’,
Global Food & Agribusiness Advisory, II Floor, East Patel nagar,
New Delhi
6. PRODUCTS
Competitive comparison- Well packaged and tailor
made solutions to research problems to give desired
report. Engaging best available experts in domain area.
Sales literature- Leaflets, Flyers, Catalogue, Company
Brochure.
Sourcing- Availability of subject matter specialist from
retired pool of universities and scientific institutes.
Technology: ICT, APPs, Social Media
Future products: Realtime consultation, survey and
analysis, App Based market survey and customer
feedback and analysis.
7. MARKET STUDY
Market segmentation- Seed Crop Genetics and Plant
Breeding, Biotechnology including GM Crops, Biofuels,
Biopesticides, Biofertilizers, Crop Protection, Seed Treatments
and Enhancements, Retailing, Agri-Input Marketing,
Vegetables, Precision Farming, Plantations, Horticulture,
Forestry, Food Processing, Dairy Industry, Food Ingredients,
Nutraceuticals, Grain Merchandising, ITeS in Agriculture,
Sustainable and Organic Agriculture .
Market Targeting- Agri-input company for customer feedback.
Scope of organic agriculture and demand and supply position
of various inputs and sourcing of outputs.
Market positioning- Value for money services, Highly
scientific and competent researchers and analysts. In time
delivery of report. Customized study matching with needs.
8. INDUSTRY ANALYSIS
Competition and buying patterns-There are many
small to big ticket size research and advisory
organisatios. But its more a word of mouth publicity for
advisory services which comes through referrals. Both
parties, consultancy firm and client has to understand
each others requirements and capabilities for delivery of
desired result.
Distribution pattern- Its spread across country first and
then to expand across the globe. In India its spread
across states and geographies depending upon client’s
needs.
Technology adopted- Online and realtime survey,
questionnaire on iPad, Data analytics, ICT in agriculture.
9. STRATEGY AND IMPLEMENTATION SUMMARY
Competitive edge/ USP: Highly competent Consultants
Strategy pyramid: Focus on Bottom of Pyramid
Marketing Strategy:
Promotion strategy- Referrals, Website, Social Media, Print media
Distribution strategy- Franchise model
Marketing programs- Participate in Various workshops, seminars,
conferences
Positioning statement- we would like to be seen as highly personalised
service focused to deliver value for money.
Pricing strategy- Competitive Prices
Sales strategy- Through business development officers.
Sales programs: Projects for consultancy and Execution, Training and
Development, Industry Insight to potential investors.
Strategic alliances: Bioversity, IRRI, IFPRI, New Delhi; NSC, New Delhi;
Elara Securities Pvt Ltd, Mumbai; Emkay Global, Nirmall Enterprises,
Mumbai; ICPI, New Delhi,
NARC-Nepal, CRI-Ghana, C-LAP (ALGON)-Nigeria.
10. PROJECTS EXECUTED SUCCESSFULLY.
Advisors at Patanjali Bio Research Institute, Haridwar.,
Advisory to Students at IIM, Lucknow (Noida Campus).
Investment Advisory to Elara Securities in India, USA and UK.,
Consultants at IFPRI, New Delhi for research, Training and development.
Area Advisory board (Virology), Amity University, Noida Campus.,
Advisory Role at Ekal Gramothan Foundation (EGF)
Advisors to Various Agri-ventures., Consultation projects for Quality Control
Laboratory.
Advisor to Delhi School of Economics, Delhi University.,
Advisor to Krishna Institute of Engineering and Technology, Ghaziabad.
Advisor at Nirmall Water Solutions Pvt Ltd.,
Advisors at Akshmala Solutions (ITeS venture).
Advisors and Mentor at Urban Farmers League,
MOU with Agricultural Skill Council of India.
Associated with CII, ASSOCHAM, FICCI, PHDCCI, AIMA etc.,
Consultant/ Advisor at NRDC, New Delhi for Pilot project on Tomato Cultivation in
Ghana. (DSIR Project)
Consultant to Andhra Pradesh Food Processing Society
Investment Advisor to Emkay Global Financial Securities
Indian Industries Association, Delhi Chapter (Office Bearer).
11. GLOBAL FINANCIAL ADVISORY CLIENTS
Fund HQ Fund HQ
Seaferer CA First Eagle NYC
EM CM SFO MSD NYC
Passport Capital SFO Artha Capital NYC
Grandeur Peak SLC Llyod Baughan LONDON
East Bridge BOSTON GAM LONDON
Ex-Wellington BOSTON Prusik LONDON
Putnam BOSTON Mondrian LONDON
TB CAM BOSTON Jupiter AMC LONDON
Kingdon Capital NYC Henderson EDINBURG
TCW NYC THS EDINBURG
Truck Capital NYC Trinity Street LONDON
BA Pension
Fund
LONDON SilverStreak LONDON
12. GLOBAL FINANCIAL ADVISORY CLIENTS (INDIA)
Fund HQ Fund HQ
ICICI Prudential
MF
Mumbai Motilal PMS Mumbai
Max Life Mumbai Aviva Mumbai
Reliance MF Mumbai Axis MF Mumbai
Exide Life Mumbai IDFC MF Mumbai
IL&FS Mumbai Birla Life Mumbai
Envision Capital Mumbai BlackStone Mumbai
Hornbill Mumbai Tata Capital Mumbai
HSBC MF Mumbai Capital First Mumbai
HDFC MF Mumbai IndiaBulls Mumbai