The chart is very typical of the trend within many different countries around the world. What were the national gems of broadcasting are have been loosing market share for some time. The commercial TV channels are particularly sensitive to loosing market share, as when the volume so does the value in advertising timeslots. This can spiral out of control if not dealt with quickly with the introduction of new innovative attention grabbing content. It can be seen that the majority of shift is towards other channels. The other channels can be sports, news, international, film and catch-up TV. Made of these changes are subscribed services albeit cable or DTH satellite.
Change Trends & Broadcasting
How are the changing trends in media consumption impacting the traditional broadcast business?<br />Changing trends & Broadcasting<br />By Ben Dair, Professional Product Manager<br />
Contents<br /><ul><li>Impact - Broadcast challenge or opportunity?
Today, what is considered traditional broadcast?
What are the broadcasters doing ?</li></li></ul><li>What is traditional broadcast?<br />Yesterday<br />Today<br />
Interesting Facts<br />12% rise Daily TV consumption since 2001<br />6% rise in number of homes in the UK<br />TV is the original social medium<br />TV is not longer a group activity<br />TV vs Social Media or…<br />Online content predominately short-form<br />IPTV is mainly used for catch-up, 70% of viewing<br />25-44 are put off IPTVdue to poor quality<br />16-25 more likely to view “free” content and lower quality<br />
What’s happening with home entertainment?<br />Worldwide Transactional home entertainment 1981-2010<br />Transactions (bn)<br />VHS Rental<br />DVD Purchase<br />VHS Purchase<br />BD Purchase<br />DVD Rental<br />TV VoD<br />Digital<br />BD Rental<br />Source: Screen Digest<br />
What are we spending our money on?<br />Source: Screen Digest<br />
Connectivity?<br />Broadband coupled with connected devices is causing a seismic shift in how consumers use content, and what they expect from entertainment suppliers<br />
How is content delivered?<br />Source: Screen Digest<br />
Conclusions<br />Daily TV consumption has risen in 10 years<br />Quality is still important to the 25+<br />Technology distracts<br />Broadcasters pushing the entertainment boundary<br />Social Networks are the 21st century word of mouth<br />Impact - Broadcast challenge or opportunity?<br />Broadband<br />Content is still king<br />