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Teaser Trailer Conventions
Length
The typical lengthof a teasertrailerisapproximatelyaminute butitcan be from 30 secondsto90
seconds.Thisisso itis keptat a short lengthof time tokeepthe audience interested.Itneedstobe
short butso the audience still hasaclearideaof the storyline.
Editing style
Montage style editingisusedtoshowa variedamountof shotsthat can give a good overviewof the
filmbeingadvertised,there canbe a largeramountof shotsshowninthe short space of time.Also
thisstyle hasquite a fastpace therefore itisquite intense whichkeepsthe viewers’attention.
Sound
The soundis usuallyloudtokeepthe audience interested;the soundusuallyincludesvoiceoversof
the characters alongside the musicandnon-diegeticsoundsothere isplentygoingontokeepthe
audience interestedandfocused.Sometimeshavingcharacter’svoiceoverordialogue givesaneven
clearerpicture of the plotand overviewof the film.
Narrative
Actionshotsare usedtogive the audience hintstothe genre andactionnarrative;the audience
shouldbe aware of the genre andgeneral storylinefromthis.Itshouldshow some keypointsand
plotswhilstnotgivingtoomuchaway.
Characters
The main charactersshouldbe shownthe mostso the audience are aware of whothe main
characters are whentheywatch the film.Alsofamousactorsandactresseswill be showntoshow off
the big nameswhoappearinthe filmto attract audiences.
Film Title
The filmtitle appearsatthe endof the trailerafterthe build-upof tension.Itisshownasthe last
thingso that itis the lastthingon a viewer’smindandtheyrememberit.
Key information
Release dates,starratingsandsocial medialinksare shownthroughcreditslidestoshow the
reliabilityof the filmaswell asthe keyinformationIorderto see the film.

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analysis of trailer conventions

  • 1. Teaser Trailer Conventions Length The typical lengthof a teasertrailerisapproximatelyaminute butitcan be from 30 secondsto90 seconds.Thisisso itis keptat a short lengthof time tokeepthe audience interested.Itneedstobe short butso the audience still hasaclearideaof the storyline. Editing style Montage style editingisusedtoshowa variedamountof shotsthat can give a good overviewof the filmbeingadvertised,there canbe a largeramountof shotsshowninthe short space of time.Also thisstyle hasquite a fastpace therefore itisquite intense whichkeepsthe viewers’attention. Sound The soundis usuallyloudtokeepthe audience interested;the soundusuallyincludesvoiceoversof the characters alongside the musicandnon-diegeticsoundsothere isplentygoingontokeepthe audience interestedandfocused.Sometimeshavingcharacter’svoiceoverordialogue givesaneven clearerpicture of the plotand overviewof the film. Narrative Actionshotsare usedtogive the audience hintstothe genre andactionnarrative;the audience shouldbe aware of the genre andgeneral storylinefromthis.Itshouldshow some keypointsand plotswhilstnotgivingtoomuchaway. Characters The main charactersshouldbe shownthe mostso the audience are aware of whothe main characters are whentheywatch the film.Alsofamousactorsandactresseswill be showntoshow off the big nameswhoappearinthe filmto attract audiences. Film Title The filmtitle appearsatthe endof the trailerafterthe build-upof tension.Itisshownasthe last thingso that itis the lastthingon a viewer’smindandtheyrememberit. Key information Release dates,starratingsandsocial medialinksare shownthroughcreditslidestoshow the reliabilityof the filmaswell asthe keyinformationIorderto see the film.