Teaser trailers are typically 30 seconds to 90 seconds long. They use a montage style of fast-paced editing to show varied shots that give audiences an overview of the film's plot and genre while not revealing too much. Loud sounds, music, and voiceovers are used to keep viewers engaged. The main characters and any famous actors are prominently featured to attract audiences' interest. The film title is displayed at the end to be the last thing viewers see so they remember it.

1. Teaser Trailer Conventions
Length
The typical lengthof a teasertrailerisapproximatelyaminute butitcan be from 30 secondsto90
seconds.Thisisso itis keptat a short lengthof time tokeepthe audience interested.Itneedstobe
short butso the audience still hasaclearideaof the storyline.
Editing style
Montage style editingisusedtoshowa variedamountof shotsthat can give a good overviewof the
filmbeingadvertised,there canbe a largeramountof shotsshowninthe short space of time.Also
thisstyle hasquite a fastpace therefore itisquite intense whichkeepsthe viewers’attention.
Sound
The soundis usuallyloudtokeepthe audience interested;the soundusuallyincludesvoiceoversof
the characters alongside the musicandnon-diegeticsoundsothere isplentygoingontokeepthe
audience interestedandfocused.Sometimeshavingcharacter’svoiceoverordialogue givesaneven
clearerpicture of the plotand overviewof the film.
Narrative
Actionshotsare usedtogive the audience hintstothe genre andactionnarrative;the audience
shouldbe aware of the genre andgeneral storylinefromthis.Itshouldshow some keypointsand
plotswhilstnotgivingtoomuchaway.
Characters
The main charactersshouldbe shownthe mostso the audience are aware of whothe main
characters are whentheywatch the film.Alsofamousactorsandactresseswill be showntoshow off
the big nameswhoappearinthe filmto attract audiences.
Film Title
The filmtitle appearsatthe endof the trailerafterthe build-upof tension.Itisshownasthe last
thingso that itis the lastthingon a viewer’smindandtheyrememberit.
Key information
Release dates,starratingsandsocial medialinksare shownthroughcreditslidestoshow the
reliabilityof the filmaswell asthe keyinformationIorderto see the film.