The typical teaser trailer is about 1 minute long and uses non-continuous editing with fast cuts to build tension by showing selected scenes that establish the genre. The sound used includes upbeat music to indicate romance, rock guitar to suggest action/horror, and voiceovers to provide narrative elements and convey comedy. Scenes shown involve a zombie apocalypse, a love interest, and conflict between zombies and humans who form alliances, with the goal of informing audiences about the narrative without revealing too many details. Main characters are introduced who relate to the survival community setting. The film title is purposely shown at the end to build tension and buzz without revealing the release date. Key information given includes the release date, title,