This document analyzes trailer conventions for a hybrid genre film starring Nicholas Hoult and John Malkovich. It notes that the full trailer introduces the title late at 2:18, credits the distribution company and stars, and uses changes in music and editing pace to suggest shifting between genres of horror, thriller, comedy, action, and romance. The teaser trailer also focuses on the stars, shows more action scenes to attract audiences, and uses intense non-diegetic music and diegetic sounds to transition between scenes and establish genres.

1. FULL TRAILER
CONVENTIONS IDEAS
1 Film title – When does it appear?
How many seconds in?
02:18 – Towards the very end.
2 Credits – Who is credited? Why?
00:15 – Distribution Company / 01:20 – Summit
Entertainment / Release Date / Details towards end
(tagline) / 02:18 – TITLE! 02:28 –Reminding the release
date and social media details.
3 Stars – Who are they? What else
have you seen them in?
Nicholas Hoult-Big star / John Malkovich - Big
American Name (talking to audience – close up)
4 Genre – What type of film does it
seem to be? How can you tell this?
(Hybrid is clear to see!!)
Horror/Thriller seen through mise en scene. / Comedy
/ Possible conflict and fear between two groups of
zombies. / Action-Editing increased pace. / Editing
pace slows when female is introduced /Romance /
Dominance changes /
5 Sound – Diegetic? Non Diegetic?
Music – Fast Pace and High Pitched / Changes in genre
of music to show the change in aspects of different
genres withinthe film / Diegetic and Non Diegetic
TEASER
CONVENTIONS IDEAS
1 Film title – When does it appear?
How many seconds in?
Right at the end – approx. 50 seconds in / End is 01:01
2 Credits – Who is credited? Why?
Summit Entertainment / Date as shown twice / Less
credits – no tagline. / Ends with credits (date)
3 Stars – Who are they? What else
have you seen them in?
Shows the same stars/ John Malkovich is shown first to
draw attention, as he is a big star. / Establishing links
between the characters.

2. 4 Genre – What type of film does it
seem to be? How can you tell this?
Similar content / Shows more action to get more
attention to attract more audiences. / John Malkovich
is known for action films
5 Sound – Diegetic? Non Diegetic?
High pitched, intense and fast. / Non – diegetic –
music. / Diegetic – John Malkovich / Sound bridge
(same sound goes over onto the next scene) / Sound
effects come in on the cuts. Voiceover of Nicholas
Hoult character = comedy / Romance – music change.