Opera Mediaworks Q2 2013 State of Mobile Advertising report Falguni Bhuta
This quarterly report from Opera Mediaworks, a fully-owned subsidiary of Opera Software, talks about insights and trends in mobile advertising worldwide for Q2 2013.
Digital Turkey 2016 - Turkey's Digital Marketing StatisticsKogital
Turkey is a rapidly growing country in the digital landscape. With 96% smartphone ownership, mobile usage still is trending.
The business world is also likely to increase its digital investments. According to TUSIAD’s (Turkish Industrialists' and Businessmen's Association) CEO’s Vision of Turkish Digital Transformation, digital advertising investments will rise from 84% to 95%, and e-commerce from 69% to 84% between 2016-2018.
Digital Turkey 2016 - Turkey's Digital Marketing Statistics Report is an effort to reveal Turkey's digital landscape from a broad perspective covering issues from technology to demographics.
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
ADSOTA’s Vietnam Mobile Apps Advertising & Monetization Report is published quarterly, offering key insights of mobile advertising landscape of Vietnam. This report provides an in-depth look at Vietnam apps advertising market and term of trends during the period from Dec 2016 to Apr 2017. We are very pleased to share it with you and hope that you can get access to this industry situation and knowledge; as well as make use of these information for yourselves and your organization's particular purpose. Take a look at some interesting items presented in Q1 2017 Report:
1. Vietnam & Global Mobile Market Outlook
2. Vietnam Mobile App Advertising Insights
3. Highlights & Trends Q1 2017
Please feel free to contact us if you need any further information
Email: marketing@adsota.com
The Great Indian Smartphone Survey 2021 by 91mobiles91mobiles
Based on over 15,000 responses, here are the insights from our Great Indian Smartphone Survey 2021, providing details on aspects like the phone brands people use, the ones they would like to buy next, how satisfied they are with their current handset, and details on their purchase preferences.
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
Opera Mediaworks Q2 2013 State of Mobile Advertising report Falguni Bhuta
This quarterly report from Opera Mediaworks, a fully-owned subsidiary of Opera Software, talks about insights and trends in mobile advertising worldwide for Q2 2013.
Digital Turkey 2016 - Turkey's Digital Marketing StatisticsKogital
Turkey is a rapidly growing country in the digital landscape. With 96% smartphone ownership, mobile usage still is trending.
The business world is also likely to increase its digital investments. According to TUSIAD’s (Turkish Industrialists' and Businessmen's Association) CEO’s Vision of Turkish Digital Transformation, digital advertising investments will rise from 84% to 95%, and e-commerce from 69% to 84% between 2016-2018.
Digital Turkey 2016 - Turkey's Digital Marketing Statistics Report is an effort to reveal Turkey's digital landscape from a broad perspective covering issues from technology to demographics.
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
ADSOTA’s Vietnam Mobile Apps Advertising & Monetization Report is published quarterly, offering key insights of mobile advertising landscape of Vietnam. This report provides an in-depth look at Vietnam apps advertising market and term of trends during the period from Dec 2016 to Apr 2017. We are very pleased to share it with you and hope that you can get access to this industry situation and knowledge; as well as make use of these information for yourselves and your organization's particular purpose. Take a look at some interesting items presented in Q1 2017 Report:
1. Vietnam & Global Mobile Market Outlook
2. Vietnam Mobile App Advertising Insights
3. Highlights & Trends Q1 2017
Please feel free to contact us if you need any further information
Email: marketing@adsota.com
The Great Indian Smartphone Survey 2021 by 91mobiles91mobiles
Based on over 15,000 responses, here are the insights from our Great Indian Smartphone Survey 2021, providing details on aspects like the phone brands people use, the ones they would like to buy next, how satisfied they are with their current handset, and details on their purchase preferences.
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
This report contains the Turkey overview of IAB digitalSCOPE 2014 Research Study. The digitalSCOPE 2014 Report enlightens media consumption and online habits in digital society. The report has been prepared with contribution of IAB Poland, IAB Bulgaria, IAB Macedonia, IAB Romania, IAB Serbia, IAB Slovakia, IAB Slovenia and IAB Turkey.
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
The US telecom industry has been the pioneers in terms of identifying the utility of social media in its business operations.
Telecom Brand Front Page - CopyThis is the reason why almost all companies have gone all out to make their presence felt on the digital platform.
Telecoms now look to the social customer experience for competitive advantage.
This is a mixture of qualitative and quantitative research on how major US Telecom service providers are interacting with their existing and potential customers on digital media.
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)Kyaw Ye Paing
Myanmar have 54.61 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 69.43 million and SIM penetration is 127% according to a report of DKMads’s 2021 August Digital Media Landscape in Myanmar.
1. DKMads is the strongest display advertising platform in Myanmar and it is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers’ inventory. DKMads platform can reach 21.2 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar.
2) Facebook has 18 million monthly active users and the highest age group is 25-34 (43%), 55% male, and 45% female in Myanmar.
3) YouTube has 13.9 million monthly active users and 18-24 is the highest age group (47%) and male 62%, female 13% in Myanmar.
#FutureinFocus examines how the latest trends in PC online usage, display advertising, online video, mobile usage that are shaping the Canadian digital marketplace and what it means for the year ahead... (via comScore)
During my exchange semester in Seoul, I took the course called New Media Advertising. Here is my Facebook Content Analysis for Urbanears, the famous Swedish brand which sell headphones.
This report contains the Turkey overview of IAB digitalSCOPE 2014 Research Study. The digitalSCOPE 2014 Report enlightens media consumption and online habits in digital society. The report has been prepared with contribution of IAB Poland, IAB Bulgaria, IAB Macedonia, IAB Romania, IAB Serbia, IAB Slovakia, IAB Slovenia and IAB Turkey.
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
The US telecom industry has been the pioneers in terms of identifying the utility of social media in its business operations.
Telecom Brand Front Page - CopyThis is the reason why almost all companies have gone all out to make their presence felt on the digital platform.
Telecoms now look to the social customer experience for competitive advantage.
This is a mixture of qualitative and quantitative research on how major US Telecom service providers are interacting with their existing and potential customers on digital media.
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)Kyaw Ye Paing
Myanmar have 54.61 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 69.43 million and SIM penetration is 127% according to a report of DKMads’s 2021 August Digital Media Landscape in Myanmar.
1. DKMads is the strongest display advertising platform in Myanmar and it is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers’ inventory. DKMads platform can reach 21.2 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar.
2) Facebook has 18 million monthly active users and the highest age group is 25-34 (43%), 55% male, and 45% female in Myanmar.
3) YouTube has 13.9 million monthly active users and 18-24 is the highest age group (47%) and male 62%, female 13% in Myanmar.
#FutureinFocus examines how the latest trends in PC online usage, display advertising, online video, mobile usage that are shaping the Canadian digital marketplace and what it means for the year ahead... (via comScore)
During my exchange semester in Seoul, I took the course called New Media Advertising. Here is my Facebook Content Analysis for Urbanears, the famous Swedish brand which sell headphones.
[2014 q2q3umeng insight] China’s Mobile Internet:Further Segmentation and Ver...Umeng
In the third quarter of 2014, the number of active smart devices in China exceeded 900 million, with a growth rate of 8.4%. Within one month after iPhone6 and iPhone6 plus were launched, the total active market in China increased by 14 times.
The number of 4G sessions has grown by 30 times since the beginning of 2014. 4G users expanded from northern and eastern China (where cities were better developed) to other regions.
Less frequent users(launching app for less than 5 days per month) accounts for 55% of all users, and they represent a huge market potential. System tools, video apps and games are their largest demand. Frequent users(launching app for more than 15 days per month) launch nearly 10 apps every day. Entertainment and SNS apps are their largest demand.
SNS, news and other apps supporting life and work have the highest retention rate. Apps in areas with more auxiliary functions in life, like SNS, E-commerce, News & finance, grew faster in vertical fields.
The ratio of jailbroken iOS devices, after reaching an all time low, climbed up to 13.6% in September. The most frequently used apps on those jailbroken devices are video and games.
"Preliminary Findings from the ICT Developers Survey" by David Card, Vice Pre...Eurapp
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
David Card, Vice President, Gigaom Research
"Preliminary Findings from the ICT Developers Survey"
David Card is Vice President for Research at Gigaom Research. His expertise is as an industry analyst (and manager) covering the intersection of media, technology, and consumer behavior. His specialities include customer segmentation, competitive analysis, go-to-market strategies, market forecasting. Previously, David has held lead roles in Jupiter Research, International Data Corporation and Electronic Business magazine.
Taking AIM: Top 10 App Install Marketing Trends | Paul WestJessica Tams
Delivered at Casual Connect Europe 2016
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
MYANMAR DIGITAL LANDSCAPE 2018: must see data for all marketers
Myanmar is going through a period of rapid digital transformation. This deck contains all the information you need to understand the ACTUAL digital behaviours of Myanmar consumers.
We Are Excited to Share Our Latest Digital Report - Egypt 2024
As we navigate the ever-evolving digital landscape, staying ahead of trends and understanding the current market dynamics is crucial for success. we are thrilled to share our comprehensive Digital Report, which offers in-depth insights into the latest developments, emerging trends, and future outlooks in the digital domain.
🔍 **Key Highlights:**
- Detailed analysis of current market trends and consumer behaviors.
- Data-driven insights into competitive strategies and industry benchmarks.
- Forward-looking predictions to guide strategic planning and innovation.
This report is the culmination of rigorous research, analysis, and collaboration, designed to equip professionals, businesses, and enthusiasts with the knowledge to make informed decisions and strategies.
Whether you're looking to enhance your digital strategy, understand market shifts, or explore new opportunities, this report offers valuable perspectives and actionable insights.
📈 Dive into the report for a deeper understanding of how these trends can impact your strategies and operations. Let's embrace the digital future together!
The 2013 Southeast Asia Digital Future in Focus, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Plus, a special country spotlight covers detailed digital media trends from Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
Key insights from the 2013 Southeast Asia Digital Future in Focus report include:
- More than 40 percent of global internet users are now based in Asia Pacific with an audience of 644 million. Southeast Asian markets account for approximately 10 percent of the Asia Pacific internet population.
- With 16.1 million monthly internet users, Vietnam now has the largest online population in Southeast Asia.
- Internet users in Vietnam and Thailand, driven in part by their younger skewing populations, spend the greatest amount of time online in the region.
- Multi-platform device usage in Southeast Asia varies significantly by time of day. Desktop internet usage dominates during work hours, while mobile phones and tablets are relatively more popular during the evening hours.
- Facebook continues to be the number one social network across markets in Southeast Asia. The region boasts 3 of Facebook’s top 15 markets ranked by market penetration.
- Twitter, LinkedIn and Tumblr are also gaining popularity in the region as the Social Networking category captures the largest percentage of consumers’ time in the region.
- YouTube ranked as the top Entertainment website in each of the Southeast Asian markets.
Source: Comscore
Time Universal xin được giới thiệu đến các bạn báo cáo Asia Digital Future in Focus 2013 từ ComScore. Đây là một bản báo cáo bổ ích cho các marketers đặc biệt là các bạn đang làm việc trong lĩnh vực Digital Marketing.
Dưới đây là một số keynote về Việt Nam:
- Nam giới dành nhiều thời gian cho Internet hơn nữ giới.
- Thời gian online trên smartphone chủ yếu từ 6AM - 8AM, trên tablets từ 10PM - 1AM, còn lại là PC thống trị.
- 88% web users tại Việt Nam vào các trang Social Networkings và dànhh ra 15 phút để xem hình ảnh.
- Facebook reach hơn 75mil trong khi đó Zing Me là 32.9 mil và KenhSinhVien là 10.2 mil => Việt Nam là nước duy nhất tại khu vực ĐNA có các local SNs vẫn phát triển tốt.
- Trung bình, người Việt Nam dành ra 194 phút để đọc tin tức. VNexpress vẫn dẫn đầu với hơn 8 mil unique visitors.
- Blog vẫn phát triển tốt tại Việt Nam và trung bình một web user dành ra 15.6 phút để đọc blog.
- Youtube tại Việt Nam đã có hơn 11.1 mil unique visitors. Lượt xem các thông tin giải trí trên TV là thấp nhất trong danh mục phân loại.
- 15.3 mil unique search tại Việt Nam.
Như vậy có thể nói, người Việt Nam thích vào web để giải trí, tìm kiếm thông tin, đọc báo và truy cập mạng xã hội.
Southeast Asia Digital Future in Focus 2013 - ComScoreTrần Ngọc Chính
Báo cáo từ ComScore - Southeast Asia Digital Future in Focus 2013. Báo cáo hữu ích cho người làm Digital Marketing.
Dưới đây là một số keynote về Việt Nam:
- Nam giới dành nhiều thời gian cho Internet hơn nữ giới.
- Thời gian online trên smartphone chủ yếu từ 6AM - 8AM, trên tablets từ 10PM - 1AM, còn lại là PC thống trị.
- 88% web users tại Việt Nam vào các trang Social Networkings và dànhh ra 15 phút để xem hình ảnh.
- Facebook reach hơn 75mil trong khi đó Zing Me là 32.9 mil và KenhSinhVien là 10.2 mil => Việt Nam là nước duy nhất tại khu vực ĐNA có các local SNs vẫn phát triển tốt.
- Trung bình, người Việt Nam dành ra 194 phút để đọc tin tức. VNexpress vẫn dẫn đầu với hơn 8 mil unique visitors.
- Blog vẫn phát triển tốt tại Việt Nam và trung bình một web user dành ra 15.6 phút để đọc blog.
- Youtube tại Việt Nam đã có hơn 11.1 mil unique visitors. Lượt xem các thông tin giải trí trên TV là thấp nhất trong danh mục phân loại.
- 15.3 mil unique search tại Việt Nam.
Như vậy có thể nói, người Việt Nam thích vào web để giải trí, tìm kiếm thông tin, đọc báo và truy cập mạng xã hội.
Mobile is a rapidly growing sector and forecast to be a key driver for the UK economy - the app development market alone is forecast to be worth £31bn by 2025.
This QuickView highlights some of the lesser known and potentially more interesting stats about the state of the industry, details the top in-demand development skills and lists 300 of the hottest companies involved in the development, design and delivery of mobile solutions in the UK.
In this QuickView:
- 10 Mobile Stats Global Perspective European Market
- UK Developer Market Top Skills
- Future Predictions
- 300 creative agencies you
- Should be working with in 2015
- Top Independent Development Companies
With a broken app discovery mechanism, mobile developers and marketers are left with very limited options when it comes to driving app growth. Breaking to the top charts is certainly one of the holy grails, especially for newer apps.
Branch CEO and co-founder Alex Austin and Apptopia co-founder Jonathan Kay take the audience for a deep dive into the Top 10 Apps across seven different non-gaming categories and dissect the common characteristics from the data and feature perspectives.
In this webinar you’ll learn:
-KPI benchmark of Top-50 Apps including: Growth Traction, Engagement, Retention, and MAU
-Most popular features from Top-50 Apps that drive organic growth
-Strategies to enhance app discovery such as app indexing, AMP, and Instant Apps
-Categories covered include: Shopping, Food & Drink, Finance, Dating, News/Magazines, Travel, Health & Fitness
Questions, please contact webinars@branch.io
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
Analysis of the top 150 Facebook pages in France, United Kingdom and USA
1. Analysis of the top 150
Facebook pages in France,
United Kingdom & USA
Focus on Page tab application usage
June 2013
2. Copyright Neolane 2013 2
Executive Overview
Some similarities across analyzed geos
Some differences
Email, Birthday & Likes are the 3 most requested
pieces of information
Game and Service apps are the 2 most common
(~60% in each country)
Pages of CPG brands have the most apps
The telco sector offers popular apps across all geos
Fan gates are used a lot in France, much
less in the UK and US
The music sector uses a lot of Facebook apps in the UK
French Facebook pages contain a lot of
contest apps.
4. Copyright Neolane 2013 4
What is the social opt-in?
Facebook apps can display their content to all
visitors or require a “social opt-in”
Example: A contest app might require name, birthday and email address
The social opt-in requires certain Facebook profile
information in exchange for access to the app
The social opt-in can, at the same time, be used to
aquire opt-ins for other channels, including email
5. Copyright Neolane 2013 5
Top 150 Facebook page analysis
69 apps in total
28% of pages contain at least one application
CPG, Sport & E-commerce represent 60% of all pages with apps
The CPG industry dominates with 36% of
pages with apps
Sector Nb pages with apps %
CPG
Sport
E-commerce
Video Games
Television
Telecom
Cinema
Fashion
Entertainment
Music
Retail
Total
15
5
5
4
4
3
2
1
1
1
1
42
35.7%
11.9%
11.9%
9.5%
9.5%
7.1%
4.8%
2.4%
2.4%
2.4%
2.4%
100%
6. Copyright Neolane 2013 6
Top 150 Facebook page analysis
36 apps in total
19% of pages contain at least one application
Music, Sports & CPG represent 72% of all pages with apps
The music industry dominates with
41% of pages with apps
Sector Nb pages with apps %
Music
Sports
CPG
Entertainment
Resaturant
High-Tech
Telecom
Misc
Total
12
5
4
3
2
1
1
1
29
1.4%
17.2%
13.8%
10.3%
6.9%
3.5%
3.5%
3.5%
100%
7. Copyright Neolane 2013 7
Top 150 Facebook page analysis
The three sectors represent 51% of all pages with apps
Main sectors:
CPG, Music & Television
45 apps in total
24% of pages contain at least one application
Sector Nb pages with apps %
CPG
Music
Television
Cinema
Restaurant
Video Games
Retail
Fashion
E-commerce
Entertainment
Telecom
Total
6
6
6
5
4
4
1
1
1
1
1
36
17%
17%
17%
14%
11%
11%
3%
3%
3%
3%
3%
100%
9. Copyright Neolane 2013 9
What is a fan gate?
A fan gate is a request to “like” the Facebook
page in order to access the app content.
It’s done to boost the number of fans
10. Copyright Neolane 2013 10
Applications behind a fan gate
19% of UK page tab applications are behind a fan gate
UK uses it with care
Only 9% of US page tab applications are
behind a fan gate
The country that uses fan gate the most:
FRANCE 68% of French page tab applications are behind a fan gate
France
Yes
No
United Kingdom United States
Count of
Fan gate
% of
Fan gate
Count of
Fan gate
% of
Fan gate
Count of
Fan gate
% of
Fan gate
47
22
68%
32%
7
30
19%
81%
4
41
9%
91%
12. Copyright Neolane 2013 12
Type of information requested by application
The top 3 pieces of information are email, birthday and likes
Few apps ask for nothing
Few apps ask for too detailed information
Surely because they can not leverage it
Sector Nb pages with apps %
Email
Birthday
Likes
Nothing
Location
Photos or Friends info
Hometown of interest
Activities
Checkins Events or
Status relationship
48
26
20
12
8
5
3
2
1
70%
37%
29%
17.4%
11.6%
7.2%
4.3%
2.9%
1.4%
13. Copyright Neolane 2013 13
Type of information requested by application
U.S. apps request the same information as the French ones:
Email, Birthday and likes
Sector Nb pages with apps %
Email
Birthday
Likes
Friends’ Information
Nothing
Current City Photos
Location News Feed
Hometown
Interest Current city
Activities
28
18
14
9
7
6
5
4
2
62%
40%
31%
20%
16%
13%
11%
9%
4%
14. Sector Nb pages with apps %
Email
Nothing
Birthday
Likes
Friends info photos
Location
Hometown Checkins
Events
18
11
9
5
3
2
1
50%
30.5%
25%
13.9%
8.3%
5.6%
2.8%
Copyright Neolane 2013 14
The top requested information is email
UK apps often do not leverage social data with 30% of apps
requiring a social opt-in without requesting any specific
information
Type of information requested by application
15. Copyright Neolane 2013 15
What are the value
propositions of applications
with social sign-on?
16. Copyright Neolane 2013 16
Different types of applications used
GAME
Give access to fun games like photo contest, offer a fun gift to a friend,
“bets on the next football match for fun”, “create your funny picture”, etc.
CONTEST Give a chance to win a prize
SERVICE Give access to general information, account management,
f-commerce content, recipe, tips, store locators, etc.
FREE CONTENT Give access to free content like music, videos, white papers, etc.
COUPON Permit coupon download
QUIZ Give access to a quiz without prizes
EXCLUSIVE CONTENT Give access to exclusive content
NEWSLETTER Permit subscription to a newsletter
17. Copyright Neolane 2013 17
Top 3 types of applications
Game and service apps dominate worldwide
Contests are a French specialty
UK focuses on providing services to fans
Free content is a U.S. specialty
39% game
32% contest
17% service
41% service
16% game
14% newsletter
44% game
19% contest
11% free content
18. Copyright Neolane 2013 18
Types of applications - Details
78% of apps worldwide
Types of promises
Game
Service
Contest
Coupon
Free Content
Exclusive Content
Newsletter & form filling
Wishlist
Quiz
France U.K. U.S. Total
39%
17%
32%
6%
0%
0%
0%
4.35%
1%
16%
41%
5%
5%
5%
11%
14%
0%
3%
44%
19%
8%
0%
11%
3%
6%
0%
0%
34.5%
24%
19%
4%
4%
3.5%
4.5%
2%
1%
20. Copyright Neolane 2013 20
What is the “app engagement ratio”?
The ratio of MAU(monthly active users of an app) / fan count of
the page belonging to the app is a good
indicator of the engagement
It highlights the capacity of the brand to create engagement
around their applications and to provide the right “value props”
21. Copyright Neolane 2013 21
Average ratios of applications’ - MAU / fan count by sectors (top 5)
In France, the E-commerce and Telco sectors have the most effective apps
France pages have globally the best ratios of apps MAU / fan count
In the U.S., Restaurants have the most effective apps
Ratios are lower than in France. The reason is simple: French Facebook pages have less fans so the
engagement is better. A Dunkin Donut app with 2M MAU artificially boosts this result.
In the U.K., High-tech has the most effective apps
UK is clearly lagging behind France and the US in terms of app usage
Sector App Engagement
E-commerce
Telecom
Sport
CPG
Fashion
11.85%
8.23%
3.83%
1.15%
0.68%
Restaurant
Television
E-commerce
Telecom
Music
15.45%
3.00%
1.35%
0.68%
0.53%
High Technology
Telecom
Sport
Restaurant
Music
2.88%
0.78%
0.60%
0.45%
0.18%
23. Copyright Neolane 2013 23
Average MAU of top 20 apps
39,000 MAU on average for 1,002,000 fans - it’s a 3.89% engagement ratio
The best performance across analyzed geos
5 sectors dominate the top 20
There is no clear top performer sector
Contests clearly drive a lot of engagement
Sector split Count
CPG
E-commerce
Television
Video Games/Sport
Cinema / Telecom
6
5
3
2
1
%
30%
25%
15%
20%
10%
Contest
Game
Service
Coupon
Quiz
11
4
3
1
1
55%
20%
15%
5%
5%
Value prop split Count %
24. Copyright Neolane 2013 24
Average MAU of top 20 apps
Sector split Count
Restaurant
Television
CPG
Music
Video Games
Telecom
Cinema
E-commerce
Fashion
Entertainment
3
3
3
2
2
2
2
1
1
1
%
15%
15%
15%
10%
10%
10%
10%
5%
5%
5%
Game
Service
Contest
Free Content
9
6
4
1
45%
30%
20%
5%
Value prop split Count %
236,000 MAU on average for 21,200,000 fans - it’s a 1.12% engagement ratio
A ratio 10x better than UK but 4x worse than France
No sector clearly differentiates
Games and services seem to convert more
25. Copyright Neolane 2013 25
Average MAU of top 20 apps
Sector split Count
Music
Sport
CPG
Entertainment
Restaurant
5
4
3
3
3
%
25%
20%
15%
15%
15%
Service
Newsletter
Contest
Coupon
Exclusive & Free Content
Game
Quiz
7
3
2
2
3
2
1
35%
15%
10%
10%
15%
10%
5%
Value prop split Count %
8,000 MAU on average for 7,800,000 fans - it’s a 0.10% engagement ratio
The worst performance across analyzed geos
5 sectors dominate the top 20
There is no clear top performer sector
Service apps drive more engagement
26. Copyright Neolane 2013 26
For more details about
Neolane Social Media
Marketing Solutions
http://bit/ly/neoSMM
http://twitter.com/Neolane
28. Copyright Neolane 2013 28
Top 20 most used apps MAU
Application
Canal+ Pronostics Ligue 1 - Canal Plus (Television) / Game
My Warner - Warner Bross (Cinema) / Contest
Orange Mix - Orange (Telecom) / Service
Ma pièce montée - Yves Rocher (CPG) / Contest
Danette – Noël - Danette (CPG) / Contest
Mon Crazy Noël (Pixmania / E-Commerce)
Fnacwishlist (FNAC / E-Commerce)
Skyn (Manix / CPG)
le Bwalandrier de noel (Lapins Crétins / Video games)
PARIS Saint-Germain Pronostics ( PSG / Sport)
Les Applications CANAL+ (SAV Emissions / Television)
Crazy Hold-up (Pixmania / E-Commerce)
Quizz (Pix mania / E-Commerce)
Concours Fnac (FNAC / E-commerce)
La hotte du petit marseillais (Le Petit Marseillais / CPG)
Challenge Hyundai ( Olympique Lyonnais / Sport)
Axe (Axe / CPG)
Canal+ Pronostics Top 14 (Canal + / Television)
FIFA join the club (Sony Playstation / Video games)
Vos recettes Tagada (Tagada Haribo / CPG)
MAU
220,000
160,000
100,000
40,000
40,000
30,000
30,000
20,000
20,000
20,000
20,000
10,000
10,000
10,000
10,000
10,000
10,000
10,000
9,000
9,000
29. Copyright Neolane 2013 29
Application (Brand/Sector)
One Direction Newsletter - One direction (Music) / Newsletter
Olympic Games City - London 2012 (Sport) / Game
We will find you 2012 - Kit Kat UK (CPG) / Contest
Inspired by wishes UK - Sony UK (High-Tech) / Coupon
Mr Bean Mishme - Mr Bean (Entertainment) / Service
Inspired by wishes UK (Sony UK / High-Tech)
Wanted world ( The wanted / Music)
Universal Music artist mailing list (Pixie Lott / Music)
Arsenal Profile Uploader (Arsenal / Sport)
BlackBerry Colours (BlackBerry / Telecom)
FREE Col. Sanders Autobiography (KFC / Restaurant
KIT KAT Cross Your Fingers 2012 (Kit Kat UK/ CPG)
Legendary prizes (Pizza Hut / Restaurant)
Nando's Find Yourself (Nando’s / CPG)
EMI Banners (John lennon / Music)
Queen Backstage (Queen / Music)
Shaun the Sheep Card Creator (Shaun the Sheep / Entertainement)
It Doesn't Count If… (KFC / Restaurant)
Chelsea FC Supporters' Clubs (Chelsea FC / Sport)
Chunky Champion 2013 ( Kit Kat UK / CPG)
MAU
30,000
30,000
20,000
10,000
10,000
10,000
6,000
4,000
4,000
3,000
3,000
3,000
2,000
2,000
2,000
1,000
800
600
600
500
Top 20 most used apps MAU
30. Copyright Neolane 2013 30
Top 20 most used apps MAU
Application (Brand/Sector)
DD & Sim City Social - Dunkin’Donuts (Restaurant) / Game
AMC The Walking Dead Social Game - The Walking Dead (Television) / Game
Starbucks Blonde Roast - Starbucks (Restaurant) / Game
My Local Walmart Walmart (Retail) / Service
Owner's hub Samsung USA (Telcom) / Service
Wetopia (Justin Bieber / Music)
Joy Kingdom (The Ellen Degeneres Show / Television)
The listening toom (johnny Cash / Music)
VS Fashion Show (Victoria Secret / Fashion)
KIT KAT Grand Break (Kit Kat /CPG)
Disney Shop (Walt Disney World / Entertainement)
SpongeBob Mood (SpongeBob SquarePants / Television)
Note Maker (Samsung USA / Telecom)
Podcast (Libsyn) (George Lopez / Cinema)
Ken Block Giveaway (Monster Energy / CPG)
Scavenger Hunt (Disney / Cinema)
Elle magazine (ELLE / E-Commerce)
Coca-Cola Ahh Giver (Coca Cola / CPG)
60 Million Minutes (Xbox / Video Games)
Fan of the Week (Dunkin’Donuts / Restaurant)
MAU
2.4 MILLION
1.1 MILLION
280,000
190,000
140,000
130,000
100,000
70,000
50,000
40,000
30,000
30,000
10,000
9,000
9,000
7,000
6,000
5,000
4,000
3,000
31. Copyright Neolane 2013 31
Top 20 best app engagement ratio (MAU/fan count)
Application
Mon Crazy Noël - Pixmania (e-Commerce) / Contest
Orange Mix - Orange (Telecom) / Service
Canal+ Pronostics Ligue 1 - Canal Plus (Television) / Game
Fnac Wishlist - Fnac (e-Commerce) / Wishlist
Crazy Hold-up - Pixmania (e-Commerce) / Contest
Quizz (Pixmania / E-Commerce)
Ma pièce montée (Yves Rocher / CPG)
Concours Fnac (FNAC / E-Commerce)
Danette – Noël (Danette / CPG)
le bwalandrier de noel (Lapins Crétins / Video Games)
La hotte du petit marseillais (Le Petit Marseillais / CPG)
Challenge Hyundai (Olympique Lyonnais / Sport)
Noël pour les nuls (Cdiscount / E-Commerce)
PARIS Saint-Germain Pronostics (PSG / Sport)
Axe (Axe / CPG)
FIFA join the club (Sony Playstation / Video Games)
Vos recettes Tagada (Tagada Haribo / CPG)
Jeu 100% musique (Crunch / CPG)
Canal+ Pronostics Top 14 (Canal + / Television)
Les Applications CANAL+ (Canal + / Television)
MAU/fan
25.21%
16.10%
13.65%
12.00%
8.40%
8.13%
6.31%
4.00%
2.67%
2.04%
1.62%
1.39%
1.19%
1.18%
1.00%
1.00%
0.82%
0.80%
0.63%
0.59%
32. Copyright Neolane 2013 32
Top 20 best app engagement ratio (MAU/fan count)
Application (Brand/Sector)
DD & Sim City Social - Dunkin’Donuts (Restaurant) / Game
AMC The Walking Dead Social Game - The Walking Dead (Television) / Game
Joy Kingdom - The Ellen DeGeneres Show (Television) / Game
Starbucks Blonde Roast - Starbucks (Restaurant) / Game
The Listening Toom - Johnny Cash (Music) / Free content
Bad Piggies (Angry Birds / Video Games)
Elle magazine (ELLE / E-Commerce)
Owner's hub (Samsung USA / Telecom)
KIT KAT Grand Break (Kit Kat / CPG)
Wetopia (Justin Bieber / Music)
Disney Shop (Walt Disney World / Entertainement)
VS Fashion Show (Victoria Secret / Fashion)
Podcast (Libsyn) (George Lopez / Cinema)
SpongeBob Mood (SpongeBob SquarePants / Television)
Note Maker (Samsung USA / Telecom)
Ken Block Giveaway (Monster Energy / CPG)
Fan of the Week (Dunkin’Donuts / Restaurant)
Scavenger Hunt (Disney / Cinema)
Dew Crew (Dale Jr.) (Mountain Dew / CPG)
60 Million Minutes (Xbox / Video Games)
MAU/fan
30%
7.86%
1.10%
0.85%
0.78%
0.70%
0.68%
0.64%
0.29%
0.26%
0.25%
0.24%
0.11%
0.08%
0.05%
0.05%
0.04%
0.03%
0.03%
0.02%
33. Copyright Neolane 2013 33
Top 20 best app engagement ratio (MAU/fan count)
Application (Brand/Sector)
Grown up beanz - Heinz Beanz UK (CPG) - Sport
Olympic Games City - London 2012 (Sport) / Game
Inspired by wishes UK - Sony UK (High-Tech) / Coupon
BlackBerry Colours - Blackberry (Telecom) /Service
FREE Col. Sanders Autobiography - KFC (Restaurant) / Free Content
One Direction Newsletter (One Direction / Music)
Universal Music artist mailing list (Pixie Lott / Music)
Legendary prizes (Pizza Hut / Restaurant)
Wanted world (The Wanted / Music)
Nando's Find Yourself (Nando’s / CPG)
We will find you 2012 (Kit Kat UK / CPG)
It Doesn't Count If… (KFC / Restaurant)
Arsenal Profile Uploader (Arsenal / Sport)
Mr Bean Mishme (Mr Bean / Entertainement)
Shaun the Sheep Card Creator (Shaun the Sheep/ Entertainment)
KIT KAT Cross Your Fingers 2012 (Kit Kat UK / CPG)
EMI Banners (John Lennon / Music)
Apple- Ever After (Ben & Jerry / CPG)
Manchester City Profile Uploader (Man.City FC / Sport)
Fallen World Bonus (Dragonforce / Music)
MAU/fan
5.56%
1.76%
1.44%
0.38%
0.38%
0.25%
0.21%
0.20%
0.19%
0.15%
0.15%
0.08%
0.03%
0.03%
0.03%
0.02%
0.02%
0.01%
0.01%
0.01%