The document contains a media questionnaire analyzing responses about preferences for horror films and supernatural thrillers. Key findings include that the primary audience is ages 16-24, most watch films on TV, and they have a generally positive opinion of horror films and supernatural thrillers. Color schemes incorporating dark colors and red are preferred for print materials about the genre.

1. A2 Media Questionnaire
Analysis

2. 1. What is your age range?
Age Range
With this question we wanted to
3 know the type of age in which
16 - 24
watched horror films. Therefore our
results showed that mainly age 16-24
3 25 - 32
watched horror films, therefore we
12 32 - 40
will keep this in mind for our film
40+
trailer, because we need to appeal to
2
this age group so certain ways in
which we shoot the film trailer won’t
appeal to them because they could
think it’s too boring or not scary
enough for their age group.

3. 2. What is your gender?
Gender
16
We asked to know the gender
14
12
of our audience because we
10
wanted to see the comparison
8 between how many females
6
Gender watched films and also how
4 many males watched films.
2 Our results showed that a lot
0 more women watched films
Male Female rather than males. This will
help us to think about the type
of characters within out trailer
to appeal to the audience.

4. 3. When is the last time you watched a movie?
Last Watched A Movie
12 We wanted to see how many
10 times people watched films and
8 also when they lasted watched
6 films. Our results show that
4 people watched them every
Last Watched A
2
0
Movie few days, which means we have
to think about if our audience
our film watching
audience, such as if they went
to the cinema and saw our
trailer would they go back and
see the movie at the cinemas or
would they wait for it to come
onto DVD.

5. 4. How do you usually watch films?
For this question we asked the
audience how they preferred/
mostly watched movies. It’s
Ways Of Watching found that out of all the people
we asked TV was the most
10 popular suggestion. Along with
8 the internet and the use of
6 mobile devices. This is a positive
4 result due to the audience being
2 Ways Of Watching in a better chance of viewing film
adverts featured on TV since it’s
0 found this is where movies are
watched most.

6. 5. How much money do you spend on films?
For this question we were aiming
to find out the average amount
Money Spent people tend to spend on films
whether it being on
2 DVD, Downloads or video. It’s
found most people often spend
2 £0.00 - £1.00
7 £3.00-£6.00 and the rest spend
£1.00 - £3.00
even more. This proves the
£3.00 - £6.00
audience are willing to spend
Other
money to see films which is a
9 positive due to us making a film
trailer.

7. 6. What is your opinion on horror films?
Opinion
14 This question allowed us to
12 see the over-all opinion of
horror films and our film
10
trailer is a sub-genre to horror
8 films. It’s found that the
6 Opinion audience generally have a
4
positive opinion of horror
movies and this would make
2
the chances of our film trailer
0 being popular in cinemas for
Positive Negative example. If the over-all
opinion of horror films was
negative it may have effected
badly on the viewing and
opinion of our film trailer.

8. 7 . What is your opinion on Supernatural/Exorcism film?
Opinion
For this question we asked the
opinion of
supernatural/exorcism films. This
would be particularly relevant to
Positive know as our film trailer falls into
10 10 Negative
the supernatural/exorcism
genre. Over-all we found the
judgment to be exactly 50/50
which doesn’t really effect our
film trailer positively or
negatively allowing us to go
either way.

9. 8. What location do you think suits a Supernatural film best?
In this question we asked the
Location
best location for our film trailer
Other to take place. Our most popular
result was in a home, along with
Creepy/Dark somewhere creepy an dark. We
shall aim to incorporate both
Location
Church elements as we feel along with
the audience opinion this would
Home
work best with our film trailer.
Also we were originally planning
0 2 4 6 8 10
to film in a church, if this doesn’t
go to plan we can use the home
suggestion as another planned
out alternative

10. 9. What is your favorite type of narrative?
For the question we asked the
Narrative opinion of narrative. For example
which ending they would prefer a
All Of Above horror movie to have. Over-all we
found the audience prefer a
happier ending. However we plan
Sad
to subvert the audience’s opinion
Narrative and plan on a more mysterious
Happy ending due to us only filming a
Cliff-
trailer. If the ending was told in
Hanger/Mystery/Sh the trailer there would not be
ocker much point of the audience
0 5 10 watching the film. It would be
best to leave it a mystery which
would make the audience want
to watch the movie.

11. 10. What type of costume best suits a supernatural thriller?
Costume For this question we asked
7 opinions of costume which
6 could be used in our trailer. The
5 most popular answer was
4 casual, closely followed by
3
Costume
ripped and dark clothing. Over-
2 all we think it would be best to
1 incorporate all the elements of
0 costume. Dark clothing would
Casual Ripped Dark Other portray a horror/supernatural
Clothes
genre better because overall
the genre is quite dark.

12. 11. Do you think a piece of print media (magazine/poster) should follow a
consistent house style?
For the next questions we asked
questions generally revolving
Print Media around print media and how our
posters and magazines should be
made. For this question we found
that the audience feel a more
5 consistent house-style would
benefit our magazine and poster
Yes
more. We feel it would also
No
benefit our print media as it
15 would look more professional
and would benefit the first
judgment of our film trailer, as
this is the first thing audiences
tend to see.

13. 12. What type of font best suits a Supernatural Thriller?
For this question we gave the audience a
number of fonts to choose from and they were
given the choice to choose which font would
look better with the genre of our film trailer.
Font - Style A
7 - Style B
- Style C
6 - Style D
5
- Style F
4
Over-all we found style D to most popular and
3 Font that the audience thought this linked with the
2 genre of our move trailer.
1
0
Style A Style B Style C Style D Style E Style F

14. 13. What do you think is the best colour scheme for a Supernatural Thriller?
Colour Scheme For this question we asked
12 the preferred colour scheme
10 to be used in our printing
products. The over-all
8
The answer was a dark colour
6
Colour Scheme
scheme along with red and
4 we feel this would portray
the genre better when
2
looking at genre
0 identification so we will
Dark Red Green
incorporate this into our
work.

15. 14. Would you like to see an image of the main character on the
magazine/poster?
For this question we asked the
preferred image to be shown on
Image our print products which are our
poster and magazine front
1 cover. We found that having an
image of the main characther on
our print products was a popular
Yes idea but we feel having a more
No mysterious image such as a
house where we plan to film
19 would make the film look more
interesting. However we would
need to stick to our genre
identification.

16. 15. If you purchased a film magazine, would you prefer it to be specific to
your favorite genre?
In this question we asked whether
an audience would prefer a
Genre magazine that would be genre
specific to a film or their genre
interest. Over-all we found they
would prefer a genre specific
7 magazine and we feel they
Yes answered this so it would be better
13 No for genre identification and the
audience would know straight
away what the magazine would be
about therefore it would appeal
and sell better.

17. 16. Where do you normally see film posters?
In this question we asked
Film Poster where an audience normally
9
see film posters. We found the
8 cinema was the most popular
7 option out all options, along
6 with bus-stops and billboards
5
4 Film Poster as these are places which are
3 seen by an audience every-day
2 on their way to work and
1 going about their every-day
0
life so we feel placing our
Cinema Bus Stops Billboards Shop
posters in these areas would
gain our trailer popularity.

18. 17. Where would you buy a film magazine from?
For this question we asked
Purchase which option would be best
12
considered for selling our
film magazine and we
10
found the supermarket was
8 the most popular option.
6 We feel this would be the
Purchase best option because the
4
supermarket is a popular
2 place an audience and
0 everyone reguarally goes to
Supermarket Newsagent WHSmith Other shop. This would increase
the popularity of our movie
and our film magazine.

19. 18. Would you like to see a simplistic magazine/poster or a busy one?
Sales For this question we asked
which out of a busy theme
or a simplistic theme. Out of
the two a simplistic theme
was more popular and we
Busy
feel this would be a better
12 8
Simplistic approach for our magazine
because it would look more
professional, information
and layout would be neat
and the genre of the
magazine would be
identified quicker.

20. 19. What features would you like to see on the magazine/poster?
Features For this question we asked what
bonus features or general
14
features the audience may feel a
12 magazine should require. Over-
10 all the most popular answered
images as a bonus feature.
8
Images would be an important
6 Features part of the magazine for
4 promoting our trailer for genre
identification and we feel all
2
answers in this question should
0 be included in the magazine
Info Images Standing Out Colour cover for a detailed and more
professional looking front cover

21. 20. Any other comments?
Comments
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10
8 Comments
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4
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Yes No