As a producer, establishing brand recognition through logos is important to ensure audiences return to trusted brands. Props are also vital in films as they help audiences familiarize with settings and environments. In Alice in Wonderland, various props like tea sets, food items, thrones, and heart motifs were used to depict settings like a tea party and the Queen of Hearts' powerful position. Location and lighting choices also provide context, with natural light depicting Alice's privileged upbringing before she enters the mysterious, poorly lit Wonderland.