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By Shannon Horton
• Metal hammer is a UK based magazine. It mainly
  adheres to the heavy metal genre, and
  represents heavy metal bands.
• It is currently outselling “Kerrang!” and “NME”
• It is published weekly, with a circulation of 49,143
  copies sold.
• The genre is wide regarding metal (where all
  types of metal are covered) yet does not really
  consider other genres of rock.
•   The masthead “Demons at
    the Gate” implies that the
    artists are actual demons and
    that they have an air of
    immortality within them. This
    demonic imagery is
    indicative to the magazine
    and the image that the band
    “Dimmu Borgir” want to
    create (also shown by the
    gothic sans writing). This
    shows the magazine is for a
    specific “Metalhead”
    audience. This is also shown
    by the large font of the
    quotation “If you can’t
    gamble you can’t win”. The
    effect of this statement adds
    to the image of non-
    conformity and the
    stereotype of rocker being
    “reckless”. The gambling
    semantics could also show
    an image of rebelling against
    the law.
•   The colour of the masthead
    fades from a blue to a
    white, indicating a softness.
    This makes the writing stand
    out behind the darkness of
    what appears to be a desert
    in night-time, conforming to
• The main theme is light
  and dark shades of grey
  with shades of black and
  white. This is indicative
  with the desert theme that
  the picture wants to
  create. These colours
  evoke the sense of a
  higher power, and support
  the bands’ god-demon
  image. Combined with the
  text and the gothic
  text, they oppose each
  other with the common
  rock persona because
  light colours do not fit
  with the image of anarchy
  and metal. This is
  strangely matched by the
  member of the bands as
  they match the colour
  scheme/the scheme
  matches them, further
  creating the sense he is
• The composition of the
  shot informs the reader of
  the status of the members.
  It also shows the
  dominance of Shagrath as
  he will constantly dominate
  the shot (he will be
  central). Shagrath (the
  lead singer) is in the
  middle, facing the front.
  His largeness compared to
  the others shows his
  authority and asserts his
  power as “leader”. Silenoz
  (the figure on the left) is
  slightly larger than the
  figure on the back
  (whatever his name is,
  probably something like
  Infectious, or something
  really over the top) which
  also indicates his highness
  over other members. This
  conforms to the ideas of a
The gothic
typography
is
synonymou
s with the
demon
imagery.
Also, the
grey-blue
scale of the
writing
indicates
the cold
nature of
the band.
This
implies the
nature of
metal
music and
the
necessity
to conform

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Analysis of a double page spread

  • 2. • Metal hammer is a UK based magazine. It mainly adheres to the heavy metal genre, and represents heavy metal bands. • It is currently outselling “Kerrang!” and “NME” • It is published weekly, with a circulation of 49,143 copies sold. • The genre is wide regarding metal (where all types of metal are covered) yet does not really consider other genres of rock.
  • 3. The masthead “Demons at the Gate” implies that the artists are actual demons and that they have an air of immortality within them. This demonic imagery is indicative to the magazine and the image that the band “Dimmu Borgir” want to create (also shown by the gothic sans writing). This shows the magazine is for a specific “Metalhead” audience. This is also shown by the large font of the quotation “If you can’t gamble you can’t win”. The effect of this statement adds to the image of non- conformity and the stereotype of rocker being “reckless”. The gambling semantics could also show an image of rebelling against the law. • The colour of the masthead fades from a blue to a white, indicating a softness. This makes the writing stand out behind the darkness of what appears to be a desert in night-time, conforming to
  • 4. • The main theme is light and dark shades of grey with shades of black and white. This is indicative with the desert theme that the picture wants to create. These colours evoke the sense of a higher power, and support the bands’ god-demon image. Combined with the text and the gothic text, they oppose each other with the common rock persona because light colours do not fit with the image of anarchy and metal. This is strangely matched by the member of the bands as they match the colour scheme/the scheme matches them, further creating the sense he is
  • 5. • The composition of the shot informs the reader of the status of the members. It also shows the dominance of Shagrath as he will constantly dominate the shot (he will be central). Shagrath (the lead singer) is in the middle, facing the front. His largeness compared to the others shows his authority and asserts his power as “leader”. Silenoz (the figure on the left) is slightly larger than the figure on the back (whatever his name is, probably something like Infectious, or something really over the top) which also indicates his highness over other members. This conforms to the ideas of a
  • 6. The gothic typography is synonymou s with the demon imagery. Also, the grey-blue scale of the writing indicates the cold nature of the band. This implies the nature of metal music and the necessity to conform