The NME magazine cover features the artist's name prominently in the top left corner to clearly identify the publication. The artist's large portrait takes up most of the cover, with a close-up shot of him looking directly at the viewer to convey his rapper personality as moody and emotionless. The main headline proclaims he is "the king" to highlight his dominance in rap culture and entice readers to purchase the issue. The black and red color scheme creates a dark, relaxed style and mood for the cover.