This document provides an agenda and overview for an Amazon Developer Day event. The agenda includes sessions on Amazon devices and services ecosystem for mobile developers, building spoken language apps for Amazon Echo, game development topics, and an open hack time. The overview discusses the various Amazon platforms like Fire tablets, Fire TV, Fire Phone, Amazon Appstore, and services like Amazon Coins, Mobile Ads, In-App Purchasing and GameCircle. It provides guidance on getting started with development for these platforms and integrating Amazon mobile SDKs.

1. An Overview of the Amazon Devices and
Services Ecosystem for Mobile Developers
AMAZON DEVELOPER DAY
DAVID ISBITSKI
Developer Evangelist, Amazon
@TheDaveDev
Isbitski@amazon.com
04/25/2015

2. 10:00am - 10:45am
An Overview of the Amazon Devices and Services Ecosystem for Mobile Developers
10:45am - 11:45am
Building Spoken Language Apps and Experiences for Amazon Echo
Noon-12:45pm
How We Made a Game No Fun
12:45pm - 1:30pm
How to Evolve Players into Fans
1:45pm – 3:45pm
App Hours / Open Hack
DEVELOPER DAY AGENDA

3. DEVELOPER DAY AGENDA

4. SESSION AGENDA
• Amazon Appstore
Ecosystem
• Amazon Fire Tablets
• Amazon Fire TV + Stick
• Amazon Echo

5. Amazon Appstore Ecosystem
» The Appstore is integrated across the
Amazon ecosystem
 Over 400,000 apps in the Amazon Appstore
 Only place for Apps on Fire Tablets, Fire TV, and Fire
phone
 Preloaded on Blackberry 10 and millions of other
Android devices, including HTC, LG, Motorola, and
Samsung phones to name a few, as well as Samsung
and LG tablets.
» By making your app available on the Amazon Appstore, you’ll have the opportunity to
reach millions of Android customers in 236 countries and territories worldwide
Android Phones
& Tablets
Fire phoneFire
Tablets
Fire TV &
Fire TV Stick
Blackberry

6. Amazon Mobile Shopping App for Android
» A single place to shop for all
physical and digital goods on
Amazon
» Millions of customers can find and
download apps and games from
directly within the app
» Your apps are merchandized and
surfaced whenever customers
search for relevant products, so
consumers can find your app
» Apps are easily discoverable
including customer

7. Amazon Developer Program

8. Free Developer Registration
04/25/2015

9. Free App Testing service on devices
Simply drag and drop your Android APK and receive feedback
on your app's compatibility within 90 seconds. You will also have
access to additional test results that enable you to see how your app
looks and performs on actual Fire devices. The test results are
presented in 6 hours and include carousel, peek, and tilt actions.
04/25/2015

10. Amazon Coins
• Amazon Coins is a virtual currency that customers
can use to purchase apps, games, and in-app items
• Unique Promotion opportunities
• Rewards for downloading games
• Also available for gifting
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12. Android 4.2.2 compatible
Android developers can use existing
tools and frameworks
to develop for Amazon Fire devices.
API 17 (TV and Phone), API 19 (Tablets)
Works with Android Studio, Xamarin
Studio, Unity and more.
Over 75% of Apps tested just work.
04/25/2015

13. What you need to get started
Download the following:
• Android IDE (Eclipse** or Android Studio)
– Java Development Kit (JDK)
– Android SDK
– Amazon Mobile SDK
– Fire TV SDK Add-On
– Fire Phone SDK Add-On
• Xamarin Studio IDE
– Visual Studio (Optional)
– Fire Xamarin Components
• Unity
– Target ARM and Android
– Head Tracking, Amazon Mobile Ads, GameCircle and IAP plug ins
04/25/2015

14. Android Studio and Eclipse
To download the add-on, simply open the Android SDK Manager from a
command line or from within Eclipse and do the following:
• Tablets
• Navigate to Developer Portal and download SDK zip file.
https://developer.amazon.com/public/solutions/devices/fire-tablets
• Phone and TV
• Add the following user-defined site, in the Manage Add-on Sites dialogs
https://s3.amazonaws.com/android-sdk-manager/redist/addon.xml
• Expand Android 4.2.2 (API 17) and click SDK Platform and Fire Phone SDK Add-on.
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15. Xamarin Studio
To target Amazon Fire Devices update the target version of Android to API
level 17 in project properties and then import the specific device Xamarin
component.
• Android Manifest Properties
• Fire Device Components (Fire OS, Fire Phone and Fire TV)
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16. Register for a free developer account at https://developer.amazon.com/login.html
Log Into the Developer PortalSTEP 1
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17. Selecting Android allows you to publish to Amazon and Android devices.
Select AndroidSTEP 2
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18. Submitting to Amazon Appstore is just like submitting to any other platform.
Fill Out the Submission FormSTEP 3
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19. Upload your APK directly to the store via the form upload field.
Upload Your APKSTEP 4
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20. You can submit different APKs for each Fire OS device.
Submitting Multiple APKsMULTIPLE BINARY
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21. Make sure you select the devices you want to have a binary publish to.
Select Which Device to PublishMULTIPLE BINARY
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22. Amazon Mobile SDK – iOS, Android,
HTML5, Unity, and Xamarin
• Amazon Coins
• Amazon Device Messaging
• Amazon Maps
• A|B Testing
• GameCircle
• HTML5 Web Apps
• In-App Purchasing
• FreeTime Unlimited
• Mobile Device Management

23. Amazon Mobile Ads API
• US and International. Currently serving ads in
US, UK, DE, FR, ES and IT
• Banner and Interstitial Formats across FireOS,
Android and iOS
• High quality advertisements from Amazon, its
affiliates, and direct advertisers
• Easy integration through the Amazon Mobile
App SDK

24. In-App Purchasing API
» Sell digital content (in-game currency,
expansion packs, upgrades) and
subscriptions from within mobile apps
» Integrate in as few as five steps, in as little as
two hours
» All customers have a payment method on
file, and Fire Tablets sold by Amazon are pre-
registered

25. GAMECIRCLE
Leaderboards, Achievements, Profiles
04/25/2015

26. 04/25/2015

27. Fire Tablets

32. Fire Phone

33. What is Fire phone?
Fire phone is the first phone designed
by Amazon and the
only smartphone with Dynamic
Perspective and Firefly.
Dynamic Perspective is an entirely new
technology that responds to the way a
customer holds, views and moves the
phone.
04/25/2015

34. Dynamic Perspective
Experience interactions not possible
on other smartphones.
Tilt, auto-scroll, swivel, and peek to navigate
menus and access shortcuts
with one hand.
Dive into a new class of immersive apps and
games—peek to see detailed views
of clothing, shoes, and more or take on a
character's viewpoint to see around corners
and obstacles in games.
04/25/2015

35. Firefly
Quickly identify printed web and email
addresses, phone numbers, QR and bar
codes, plus over 100 million items,
including movies, TV episodes, songs, and
products.
Simply press and hold the dedicated
Firefly button to discover useful
information and take action in seconds.
04/25/2015

36. Expose App Information with
ENHANCED CAROUSEL
Widgets enhance the experience when viewing
recently run apps in the carousel.
Notification counter display over the Widget.
List and Grid Views below the Widget allowing
both texts and images. Users can take action on
these views and open your app via an Android
Intent. For example, clicking on a city name or
image will open the maps app with the selected
city.
04/25/2015

37. Dynamic Perspective controls
with
UI FRAMEWORK
Rich set of APIs and Controls to help developers
incorporate peek, tilt and zoom capabilities within
their apps while adding a sense of realistic depth
and perspective. These controls work behind the
scenes with Fire’s advanced camera and sensors
to automatically adjust their appearance based on
how your application is being viewed.
UI controls retain the name of the original base
control, but with a "Z" prepended to the name. For
example, a Button control becomes a ZButton
control.04/25/2015

38. Create Immersive Games with
HEADTRACKING API
Gain access to the raw head tracking
data: x, y, z, and tilt of head.
Automatically implemented in UI
Controls.
Unity plug in available.
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39. 04/25/2015

40. Fire TV and Fire Stick

42. The Amazon Fire TV is
INCREDIBLY
POWERFUL
Amazon Fire TV uses a Qualcomm Quad
Core Snapdragon Krait 300 processor with
Adreno 320 GPU and 2GB of RAM to support
high performance game experiences.
04/25/2015

44. Navigation should be
REMOTE FRIENDLY
Remember that every Fire TV comes with
an Amazon Fire TV Remote so:
• Focus on the core navigation buttons
• Standard Android navigation for Menu,
Home and Back buttons.
• Reserve media buttons for playback only.
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45. THE AMAZON FIRE TV CONTROLLER
Similar to a console controller with a full array of buttons
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46. Code example
CAPTURING
KEY EVENTS
Handle DPAD_UP, DPAD_DOWN, DPAD_LEFT
and DPAD_RIGHT to navigate your layout.
DPAD_CENTER is the “Enter” key. You can
capture these events by overriding the
onKeyDown method of your View.
04/25/2015

47. CREDIBLY INNOVATE PHOTO HERE
Code example
CAPTURING
MOTION EVENTS
To access the joystick axis, you can
override Android’s built in
onGenericMotionEvent method in the
Android View. You’ll have access to the
AXIS_X & AXIS_Y values.
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48. BUILD FOR ONE RESOLUTION
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49. TV COLOR GAMUT

50. Some tips for handling Amazon Fire TV support
in a single binary:
• Handle touch and keypad events to make sure
that they are functional in your Views
• Fire OS will make sure to use the appropriate
callbacks based on events
• Query the Configuration.touchscreen
property to make the appropriate adjustments:
Configuration.touchscreen == TOUCHSCREEN_NOTOUCH
04/25/2015

52. 53
http://bit.ly/modevla1
http://developer.amazon.com/events