Successfully reported this slideshow.

Speak To Me: Developing for brands with voice interfaces

1

Share

Loading in …3
×
1 of 44
1 of 44

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Speak To Me: Developing for brands with voice interfaces

  1. 1. SPEAK TO ME
 DEVELOPING FOR BRANDS WITH VOICE INTERFACES Heather Downing
  2. 2. Humans can talk at 140 words per minute but they can only type 40. Matt Thomson, CPO of Bitly @quorralyne
  3. 3. 24.5 MILLION VOICE-FIRST DEVICES EXPECTED TO BE SHIPPED IN 2017 A TOTAL OF 33 MILLION DEVICES IN CIRCULATION. @quorralyne VoiceLabs, January 2017
  4. 4. 70% of Google Assistant requests come through natural voice, not keywords Google I/O, May 2017 @quorralyne
  5. 5. Over 8 million homes have Echo devices, with 10 million more expected in 2017 AdAge report, February 2017 @quorralyne
  6. 6. Amazon alone has an estimated 80 million Prime members in the United States, or roughly 20% of the United States population. Consumer Intelligence Research Partners, April 2017 @quorralyne
  7. 7. @quorralyne
  8. 8. 69% of some 7,000 Alexa custom skills have 
 one or no customer reviews VoiceLabs, AdAge report, February 2017 @quorralyne
  9. 9. On Google Assistant, there's only a 3% chance that a downloaded voice action will be active by the second week. VoiceLabs, AdAge report, February 2017 @quorralyne
  10. 10. Longer lasting products have tapped into some basic utility that, when applied to the technology, made life better in some way. John Sampogna, CEO, Wondersource @quorralyne
  11. 11. 11 EXPECTATION @quorralyne
  12. 12. 12 REALITY @quorralyne
  13. 13. 13 @quorralyne
  14. 14. WHY SHOULD A BRAND DO THIS? @quorralyne
  15. 15. Paul Grice @quorralyne Grice’s Maxims QUALITY - Being true QUANTITY - Being brief RELEVANCE - Being relevant MANNER - Being clear
  16. 16. THE COOPERATIVE PRINCIPAL @quorralyne
  17. 17. WHEN SHOULD A BRAND LOOK AT HAVING A VOICE INTERFACE PRESENCE? @quorralyne
  18. 18. [ insert technology here ] is a fad.
  19. 19. WHERE ARE THE OPPORTUNITIES BRANDS HAVE TO WORK WITH VOICE INTERFACES? @quorralyne
  20. 20. Use Cases Quick purchase option: Domino’s Pizza (E-Commerce) Information monitor: American Express (Finance) Advisor: Campbell’s Kitchen (Retail) Skill sponsor: Anheuser-Busch: Ultra 95 (Games/Fitness)
  21. 21. WHO IS NECESSARY FOR THE DEVELOPMENT OF A VOICE SKILL? @quorralyne
  22. 22. Roles of Responsibility Developer - Builds the technical skill Marketer - Ideates and guides the design for the brand Brand - Identifies core personality and consumer use of current product Consumer - Uses skill and provides feedback to brand
  23. 23. WHAT DO YOU WANT TO BUILD? @quorralyne
  24. 24. 24 PLATFORMS @quorralyne AMAZON ALEXA GOOGLE ASSISTANT APPLE SIRI MICROSOFT CORTANA
  25. 25. 25 STANDALONE DEVICES @quorralyne ECHO, DOT, TAP, LOOK, SHOW HOME N/A HARMON KARDON INVOKE
  26. 26. 26 VOICE SUPPORTED @quorralyne KINDLE FIRE ANDROID, IOS, CHROME CAST IOS WINDOWS, HOLOLENS
  27. 27. 27 AGGREGATED FEED “Alexa, give me my flash briefing ” DAILY JOKE DEVELOPER NEWS Blog Feed 1. RSS item 2. RSS Item Knock-Knock Feed 1. MP3 Item Amazon echo @quorralyne
  28. 28. 28 SMART HOME HOME/OFFICE NETWORK INTERNET “Alexa, turn on my kitchen light” ALEXA SERVICE SMART HOME SKILL API 1 2 3 4 5 KITCHEN LIGHT Directive: TurnOnRequest “KITCHEN LIGHT” Amazon echo DEVICE CLOUD SMART HOME SKILL DEVELOPER AWS | Lambda | Skill Adaptor Skill registration on developer portal @quorralyne
  29. 29. 29 CUSTOM SKILL/ACTION CUSTOMER VOICE INTERFACE YOUR VOICE SKILL 1 Customer asks a question or gives a command 5a Customer hears the response from platform voice 5b Customer sees a graphical representation in the companion app, or any other device screen the platform supports 2Identifies your skill’s name, analyzes and understands the customer’s request, then send your service a structured representation of the user’s request 4a Converts the returned text to speech and streams it to the device 4b Your graphical representation (if any) is rendered in the companion app 3 Your service processes the request and returns a text and graphical response @quorralyne
  30. 30. CUSTOM SKILL COMPONENTS @quorralyne
  31. 31. 31 Various commands the user can access. Think of them as events. INTENTS 01 @quorralyne
  32. 32. 32 UTTERANCES 02 There can be many versions of an utterance to invoke a single intent. Specific words/phrases the user can say to invoke your intents. @quorralyne
  33. 33. 33 The word/phrase that the user speaks to identify your skill. It may or may not match the name of your skill. INVOCATION NAME 03 @quorralyne
  34. 34. 34 Accepts these Intents and acts upon them. Will form a response to the voice request. SERVICE 04 @quorralyne
  35. 35. SKILL VISUAL COMPONENTS @quorralyne
  36. 36. CARD Displays for each intent in Alexa companion application ANDROID, IOS, & WEB Tide Pooler Friday December 11th in Seattle, the first high tide will be around 5:36 in the morning, and will peak at about 11 and ahead feet, followed by a low tide at around 10:54 in the morning that will be about 7 feet. The second high tide will be around 3:48 in the afternoon, and will peak at More HOME III @quorralyne
  37. 37. TETHERED SCREEN Displays for each intent in Chromecast or Web companion application WEB, MOBILE, VR/AR @quorralyne
  38. 38. WHAT ABOUT EXPRESSION? @quorralyne
  39. 39. 39 THE UNCANNY VALLEY @quorralyne
  40. 40. The more personality you offer, the more you’ll engage and delight your users, and the more memorable you will be.
 At the same time, the more personality you offer, the more you may polarize or segment your audience. Oren Jacob, CEO, PullString @quorralyne
  41. 41. GARTNER PREDICTS THAT BY 2018, 30 PERCENT OF OUR INTERACTIONS WITH TECHNOLOGY WILL BE THROUGH CONVERSATIONS WITH SMART MACHINES. @quorralyne VentureBeat, May 2017
  42. 42. Don't come up with a voice idea. Instead, come up with an idea rooted in a problem that is best solved through voice. John Sampogna, CEO, Wondersource @quorralyne
  43. 43. IN CONCLUSION … Keep skills short and to the point Focus on experiences that can be used often Design for VUI as a first-class citizen HAVE A VOICE WITH PERSONALITY @quorralyne
  44. 44. STAY CURIOUS.SLIDESHARE.NET/QUORRALYNE | GITHUB.COM/QUORRALYNE Heather Downing @quorralyne | quorralyne@gmail.com | www.quorralyne.com | DigitalLightCycle.blogspot.com

×