This document discusses diversity awareness and cross-cultural challenges. It begins by outlining some objectives of understanding diversity, including thinking globally and acting locally. It then discusses what diversity is and encourages readers to consider how their lives may be different if they belonged to another culture or group. The document explains that each person's culture and beliefs are shaped by their experiences and influences like family, friends, work and location. It discusses why diversity has become more important, noting the globalized market and changing demographics. The rest of the document provides tips for increasing diversity awareness, such as understanding different communication and cultural norms, and recognizing the benefits of diversity.

1. DiversityAwareness– cross cultural challenges - LuciBonini, CPC

2. Objetives Understand the world like a Mosaic Understandtheconceptofdiversity thinking globally and acting locally. Exercisediversity in differentsituations in ourlives Understandthatmanycompanies is creatingtheCDOs to help them to understanddiversity Appreciatedifferences

3. What is Diversity?

4. IF YOU BELONGED TO A DIFFERENT CULTURE Take a few minutes to imagine thatyouwokeuptomorrowmorningandfoundthatyoubelonged to anotherculture, anotherethnicgroup, or some otherdimensionofdiversity. YoumightbeHispanic, Asian, African, or White. Youmighthave a physicalor mental disability. Youmightbelong to a differentreligiousgroup—perhapsyou are Jewish, Moslem, or Christian. Youmightbe a teenageror a veryelderlyperson. Youmightlive in a distant country.

5. Consider the items below with your new culture/group in mind. These are just some of the areas in your life that might be affected. The friends you associate with The social activities you enjoy The foods you prefer The religion you practice The clothing you wear The neighborhood you live in The job/position you hold The vehicle you drive The music you enjoy The language(s) you speak The political party you belong to

6. NowAnswer to yourselfthefollowingquestions:

7. Whatpartsofyourlifewouldremainthesame?

8. Whatpartsofyourlifewouldbedifferent?

9. Are yousurprised to seehowmanythings in yourlifewouldchangeifyourculturechanged?

10. Wouldyoubesatisfied to bethisnewperson?

11. Are youprepared to face a new country, a newcultureandappreciate it?

12. What is diversity?

13. Wheredidyoureceiveyour cultural programming?

14. Wheredidyoulearnourvalues, beliefs, attitudes, andpatternsofthinkingandacting?

15. Eachof us is borninto a culture. Ourbeliefsbeginwiththoseofourfamily, butthey continue to beshapedbyallofourexperiencesafterbirth. For themostpart, familyattitudes, beliefs, languages, andotherbehaviors are acceptedwithoutquestion.

16. Take a few minutes to liston a sheetofpaperthevariousinfluencesonyour cultural programming. Youprobablylisted some ofthefollowing: family , economic status Ethnicity, neighbors Church, media , travel Age, education , work Spouse, friends Geographiclocation other

17. WHY DO WE NEED TO BE CONCERNED ABOUT DIVERSITY? Twopowerfulpoints in oursocietyhavemadediversityanimportantissue. First, the global market in whichmanycorporations do business becamehighlycompetitive. Second, thepopulationof some countries beganchangingdramatically.

18. POINT 1: THE GLOBAL MARKET Wealwaysmakemistakeswhenthesubject is diversity: like Chevrolet madewhen it firsttried to selltheChevy Nova in Spanishspeaking countries. In Spanish, “No va” means “It does notgo.” Needless to say, the Nova neversoldwell in Spanishspeaking countries. Similarly, when Pepsi started marketing its products in China a fewyearsback, theChinesetranslatedthe slogan “Pepsi bringsyouback to life” quite literally. This slogan in Chinesereallymeant, “Pepsi bringsyourancestorsbackfromthe grave.”

19. POINT 2: CHANGING DEMOGRAPHICS Bytheyear 2050 approximately 50 percentoftheU.S.populationwillbenon-White. Shortlythereafter (by 2056), therewillbe no singlemajoritygroup in this country. TheUnited States willbecomposedofmultipleminoritygroups.

20. The great companies are reframingtheirthougts What is a CDO …commonly found in the corporate world. See more in: http://www.insidehighered.com/workplace/2006/04/18/williams Hereyoucanknow more: http://www.workforcediversitynetwork.com/docs/Article_goldemwilliams_WhatisaChief%20DiversityOfficer.pdf Hereyoucanfindmanymaterials to understandwhyyouneedpayattention to diversity!  learn more http://diversityofficermagazine.com/magazine/

21. Thehistoryofdiversitymanaging Diversity education is becoming a solution for many businesses. In the European Union, it is offered to small and medium-sized businesses to develop their capacity to include people of across states in the union and cultures. Australia’s government utilizes diversity education to end a history of discrimination against Aboriginal and Islander people. Asia finds it useful for increasing productivity in multinational companies, and for addressing the historical challenges of achieving harmony between Muslim and Hindu citizens. South Africa has implemented diversity education to adjust to the removal of the Apartheid system. The United States has offered diversity education for decades, although the rationale for its use haschanged over time. By BILLY E. VAUGHN, PhD, on  http://diversityofficermagazine.com/magazine/?page_id=65

22. THE WORLD IS A MOSAIC

23. DIMENSIONS OF DIVERSITY Gender Religious beliefs Race Marital status Ethnicity Parental status Age Education Physical and mental ability Income Sexual orientation Occupation Language Geographic location

24. THE mosaic in companies Gender Age Race Ethnicity Culture Religion Language/Accent Disability Height/Weight Sexual Orientation Education Job Title Job Function Job Skills Union/Non-Union Part-Time/Full-Time Marital Status Political affiliation

25. Diversity: step by step to an awareness 1. Knowledge  What can you do to get information about another culture? Books, magazines, video programs, popular media, casual conversation, and other sources. The more accurate information we have about others, the more likely we will develop appropriate opinions, feelings, and behaviors. 2. Stereotypes  How do you generalize individuals or groups? These generalizations we often keep in our minds. As learning leaders we must reframe, find out other perspectives to understand people 3. Behavior  what is your ability to interact with different people? Are you shy? Do you use open communication? 4. Self-Awareness  Are you able to understand personal values, motives, and beliefs? At this level, are you conscious of personal strengths and weaknesses, and are you sensitive to the effects of those characteristics on others.

26. 5. Understanding  Understand how others feel and why they behave the way they do. Awareness of others helps us to see that our personal reality may not be the only reality, and it gives us a basis for contrasting our cultural viewpoint with that of another person. 6. Empathy Empathy shows our ability to make connections with others on an emotional level by allowing us to put ourselves in other people’s shoes, trying to perceive how it feels to “walk their way.” The extent to which an individual respects and values the diverse characteristics and behaviors of others. 7. Receptiveness Receptiveness is being open to others who are different from oneself. We are able to accept the notion that all people should be allowed to reflect their background and culture in their behavior. 8. Respect, Compassion, Appreciation  Respect goes beyond simply “putting up” with others’ differences. We must develop a feeling of compassion. With respect, we are able to fully appreciate every individual.

27. Skills Takepersonalresponsibility for thewayyourespond to difference. Makecontinuedandsincereattempts to understandthe world fromothers’ pointsofview. Developskills in cross-cultural communication. Developproblem-solvingskills. Developskills in conflict management. Look for ways to work effectivelywithdiversegroupsofpeople.

28. Studyingdiversity 1 How to use space There are differences between concepts of space and territory in interpersonal relationships across cultures (intimacy, personal, public, and social space) How to understand touching What is appropriate will vary from one cultural group to another Body Language We can see that there are different body motions and gestures

29. Studyingdiversity 2 The time Different cultures see time, days and years differently Examples- Punctuality is not defined in the same way in different countries Some cultures are more monochronic (one thing at a time); others are more polychronic (many things at a time) People talk and move at different ways (slow motion, quickly) Make different pauses

30. Studyingdiversity 3 The eye The study of eye movement and contact is important Examples Direct gaze is appropriate in Latin America, the Arab world and Southern Europe, Peripheral gaze or avoidance for many Asians and Northern Europeans

31. Studyingdiversity 4 Smell and Taste Can be useful study this before experience a different food Can you think of smells or tastes that are acceptable in one culture but unacceptable or offensive in others?

32. Studyingdiversity 4 Language Prerequisite for communication to occur Human perception and thinking is influenced by the language we acquire first Denotative and connotative meanings Culture impacts on language comprehension

33. examples When American Airlines wanted to advertise its new leather first class seats in the Mexican market, it translated its “Fly In Leather” into “Vuela en cueros” (“Fly naked”) in Spanish. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in Africa, companies pictures on the labels of what is inside, because of many people cannot read.

34. What are the Benefits of diversity Diversity enriches all experiences (in workplace, school, university) Diversity prompts personal growth – and a healthy society. Diversity empowers communities and the workplace. Diversity helps economic competitiveness.

35. Closingquestions

36. What is your perception of Diversity?

37. What is the main point that you are taking out from my presentation?

38. What have you taken from this presentation that will allow you to change perception and concept about Diversity?

39. References C O L L E G E O F A G R I C U LT U R A L S C I E N C E S PENN STATE, PreparedbyPatreese D. Ingram, assistant professor ofagriculturalandextensioneducation. Penn State’sCollegeofAgriculturalScienceson: http://www.cas.psu.edu Rosinski, P (2008) Coachingacrosscultures – newtools for leveragingnational, corporate & professionaldifferences VAUGHN, B. History of Diversity Management, in http://diversityofficermagazine.com/magazine/?page_id=65 Zayas, L., Burgos, L., Ortolaza, R. Cultural Diversity in the Classroom - A new world of opportunity, Council for Adult and Experiential Learning San Francisco, CA www.agmusventures.com Wade-Golden, K.O & Williams, D.A. What Is a Chief Diversity Officer, in http://www.insidehighered.com/workplace/2006/04/18/williams