Unlocking Cross Culture Barriers in Business Communication


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Unlocking Cross Culture Barriers in Business Communication

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Unlocking Cross Culture Barriers in Business Communication

  1. 1. Unlocking Cross Culture Barriers in Business Communication MET Institute of Management
  2. 2. Road Map Introduction Why it is Important Fundamental Understanding of Culture Cross culture- Countries Barriers Summary Call to Action MET Institute of Management
  3. 3. Introduction “ The reasonable person adapts himself to the world, while the unreasonable one persists in trying to adapt the world to himself” – George Bernard Shaw. MET Institute of Management 1 of 24
  4. 4. Introduction contd.. Globalization has brought dramatic change in frequency of communication world wide Key areas for success in international trade Language Ways of working in particular country Cultural values Life style Views & ideas for business growth MET Institute of Management 2 of 24
  5. 5. Why it is IMPORTANT To avoid Problems such as: Loss of Client Poor staff Motivation Lack of Team building Low Productivity MET Institute of Management 3 of 24
  6. 6. Fundamental Understanding Cultural Difference Visible Cultural Differences: Different communication style Different attitude towards conflict Decision making style Invisible Cultural Differnces: Beliefs Values Attitude MET Institute of Management 4 of 24
  7. 7. Cross Culture - Countries MET Institute of Management 5 of 24
  8. 8. Barriers Stereotype Stereotype Gift Giving Gift Giving Business Cards Business Cards Greetings Greetings Relationship Building Relationship Building MET Institute of Management Before Meeting Before Meeting BARRIER S Dress Code Dress Code During Meeting During Meeting Communication Communication 6 of 24
  9. 9. Barriers- Stereotype MET Institute of Management 7 of 24
  10. 10. Barriers- Relation Building Role Play Highlights Indians prefer to do business with those they know No personal relationship with whom they do business Less use of Polite Language Americans are direct Time is not big issue Americans are often uncomfortable with silence MET Institute of Management 8 of 24
  11. 11. Barriers- Before Meeting CHINA: Appointments- in writing One to two months in advance Punctuality is Virtue Send Materials UAE: Appointments- One month in advance Time- In Morning Relationship Building Be present in country MET Institute of Management INDIA: Appointments- by letter Confirm your meeting Time- Late Morning or Early afternoon Send Materials USA: Punctuality is Virtue. Agenda must be forwarded well in advance Small talk before getting down to business 9 of 24
  12. 12. Barriers- Dress Code CHINA INDIA UAE USA MET Institute of Management 10 of 24
  13. 13. Barriers- During Meetings Greeting ways Don’t get too close Don’t be too friendly to women Time is money Cultural research is must ! MET Institute of Management 11 of 24
  14. 14. Barriers- Communication CHINA: Face-to-face meetings Email go to the main subject directly Collective terms “ us , we , partnership “ UAE: Use Arabic language “Yes” usually means “possibly” MET Institute of Management INDIA: Telephonic communication Never use word “NO” Oral reply or SMS reply is common USA: Are direct Use of telephone Spell names correctly and have correct titles 12 of 24
  15. 15. Barriers- Communication Language “ If you speak to a man in a language he understand, you speak to his Head, If you speak to a man in his own language, you speak to his Heart.” – Nelson Mandela. MET Institute of Management 13 of 24
  16. 16. Barriers- Communication Language contd.. What is this Called ? Capsicum Chilies Bell Pepper MET Institute of Management 14 of 24
  17. 17. Barriers- Greetings CHINA INDIA UAE USA MET Institute of Management 15 of 24
  18. 18. Barriers- Gift Giving To decline a gift up to 3 To decline a gift up to 3 times before accepting times before accepting it. it. Do NOT Present Do NOT Present Gifts are not usually Gifts are not usually opened in the opened in the presence of the gift presence of the gift giver giver MET Institute of Management 16 of 24
  19. 19. Barriers- Gift Giving Gifts are not opened Gifts are not opened when received when received Do NOT Present Do NOT Present Gifts are usually Gifts are usually unwrapped immediately unwrapped immediately and shown to all and shown to all assembled assembled MET Institute of Management 17 of 24
  20. 20. Summary Unlocking these barriers have become the need of the hour It is extremely necessary for one to understand the importance of communication Cultures are deep inside every individual a visible behavior and words are only small part of a person culture Cultural & personal values dictate a person’s behavior, showing respect for it without being judgmental creates mutual trust MET Institute of Management 18 of 24
  21. 21. Call to Action 10 Keys for Effective Cross Cultural Communication Acknowledge Own Assumptions Recognise “Invisible” Difference that exist Welcome Change Avoid using Slang and Idioms Be sensitive to Non-Verbal Cues MET Institute of Management 19 of 24
  22. 22. Call to Action contd.. 10 Keys for Effective Cross Cultural Communication Consider Alternatives Respect the Individual Be Patient and Tolerant Remember Face Listen MET Institute of Management 20 of 24
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  24. 24. MET Institute of Management