Big data analytics examines large volumes of data from both traditional and unstructured sources to discover hidden patterns and correlations that can provide competitive advantages. This analysis can be done with traditional tools and techniques like data mining and predictive analytics, but large, unstructured data may not fit traditional data stores. Integrating new big data infrastructures with existing systems and enabling conventional data warehouses to handle large volumes of data at scale are challenges. The big data analytics process involves acquiring data from various sources, organizing the information, performing advanced analysis, and making rapid decisions.