This document discusses big data, which involves examining large volumes of various types of data at high speeds to discover useful patterns and information. It describes the process of acquiring data from both traditional and unstructured sources, organizing and processing the information, and analyzing it using advanced statistical tools to make real-time or quick decisions to positively impact business. The document also outlines different types of analytics used in big data, including descriptive, predictive, and prescriptive analytics, and categorizes data as structured, semi-structured, or unstructured.