Blogging for change


Published on

Sam Strudwick and Ben Clowney, Amnesty International UK
CharityComms Digital Comms on a shoestring conference

Published in: Technology, Sports
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Blogging for change

  1. 1. Blogging an introduction Sara Ashton Amnesty International
  2. 2. Why blogging matters? Photo mindluge on Flickr More intimate relationships that brings you closer to your customer and builds affinity with your brand
  3. 3. Why blogging matters? Photo makelessnoise on Flickr Cost effective tool you can use to reach influencers who will recommend you to others
  4. 4. Why blogging matters? Blogs spread news They can give your message wider momentum – a blog is never yesterday’s chip paper Wider comment opportunities for us and others Photo by Stacy Lynn Baum on Flickr
  5. 5. But before we start… Blogging for the sake of blogging will bring no value
  6. 6. Let’s start here… You are unique Photo by HAMED MASOUMI on Flickr
  7. 7. Let’s start here… Photo by Port of San Diego on Flickr 126 million blogs That’s a lot of noise How are you different?
  8. 8. Getting started Find your voice Photo by dboy on Flickr
  9. 9. Getting started: Write Write about the things you’re passionate about Be clear and consistent in your communication Photo by hummyhummy on Flickr
  10. 10. Getting started: Invest Your community will only be as good as the amount of effort you put in Get involved Photo by OnTask on Flickr
  11. 11. Getting started: Listen Don’t broadcast. You don’t have to respond to every comment but it is about listening and facilitating Photo by Tonamel on Flickr
  12. 12. Getting started: Ask their opinion You don’t need to provide all the answers but give your community something to think about Photo by Monica’s Dad on Flickr
  13. 13. Getting started: Have opinions yourself Photo by cameronparkins on Flickr Don’t just report: Have an opinion and seek it from others
  14. 14. Getting started: Experiment Don’t be afraid to evolve Try new things: Live blogging Guest blogs Photos Video Photo from The Library of Congress on Flickr
  15. 15. Blogger outreach Build your network Find bloggers and connect Comment on their posts, use trackbacks, have a blogroll and feature bloggers in your posts Photo by Life in LDN on Flickr
  16. 16. Beyond blogging Insert images of Amnesty on other networks Blogging should be part of an integrated web strategy
  17. 17. Maintaining a high quality blog
  18. 18. Amnesty case study: International Women’s Day We used a blog post to launch the campaign Staged a ‘tweet mob’ to draw attention to the number of women facing violence in Britain each year. At 1:10pm on Friday 6th March around 3000 people tweeted: ‘Each year around 1 in 10 women experience rape or other violence. Act now:’
  19. 19. Amnesty case study: Shaming Shell
  20. 20. Moderation Maintain a light touch, your community will often self moderate Develop your house rules
  21. 21. Measurement Keep an eye on your stats, work out which posts are popular and why
  22. 22. Building a blog You can beon their Comment up and runninguse trackbacks, posts, within ten minutesblogroll and have a on Wordpress or Tumblr feature bloggers in your posts
  23. 23. Finally… It’s not about the blog it’s about the experience you create People talk about a unique blog and share it with their friends A good experience builds affinity and keeps them coming back for more Photo by Plastic_Bat on Flickr
  24. 24. Any questions? Photo by Experience Reality on Flickr