Ciel is a division of Ma Foi Group that provides HR solutions powered by technology and analytics. It was founded by HR pioneers and industry veterans to take a scientific, data-driven approach to recruiting using algorithms, portals, and analytics. Ciel offers executive search, permanent recruiting, recruitment process outsourcing, and staffing management services to clients across various industries.

1. HR inspired by Science

2. What we’ll
coverWho are we?
Why should you partner with us?
What’s the scope of our work?

3. Who
are we?

4. We are a division
of Ma Foi GroupA leader and innovator in HR solutions since 1992, based out of India but
operating across multiple countries that further diversified into strategy
consulting and analytics after 2011
Ma Foi milestones:
• Grew to be the largest HR service provider in India
• Revenues touched AED 655 million in 2008 with a
CAGR of 66% in 16 years
• Worked with over 250 Fortune 500 organizations
• Placed 2,83,381 candidates in 36 countries (including 1170 in GM+ levels)
• ISO 9001:2008 Certified, RBNQA winner, CII Exim Bank Commitment to
Quality Award, QualTech Award, APAC Institute of Quality Award and many
more…

5. Enter
CielCIEL marks the return of our HR pioneers to the
staffing industry
A collaboration between the Ma Foi founding team
and the HR industry veterans
Our USP? HR powered by technology and analytics

6. Why
should
you work
with us?

7. Let’s look at
challenges
faced by
recruiters today

8. ‘I need to hire an SAP
expert but he should
also be able to manage
a large project. How to
ensure the person I hire
can really do this?’
‘We need a new CFO. The past
two hires didn’t fit our culture
despite being competent.
That can’t happen again.’
‘I think we’re a strong,
growing company with
exciting new roles to fill.
We need to find smart,
talented, inclusive people.’
Recruiting top talent
is complex.

9. Welcome to HR that’s inspired by science.
We use new technology and data sciences to
help you:
HIRE right candidates in the shortest time using
context-matching algorithms
STAFF temp employees efficiently with portals
and IT systems
POOL talent from another company’s bench!
We bring a scientific,
data-driven approach
to recruiting

10. The people-centricity
of HR with the rigor
of science
HR Ciel Science
Executive search
Permanent recruiting
Recruitment Process Outsourcing
End to end management of temp staff
Data-driven approach
Leveraging analytics
Automation
Aggregation of talent pools
Higher speed, accuracy and quality

11. A deep dive into our
analytics-driven
methodology in hiring

12. What
do we do?

13. Executive search
Top management positions vested with
creating strategies for organizational
success
Perm recruitment
Junior to middle management roles who
implement the strategy
RPO
A range of roles outsourced to an external
partner
Hiring | Staffing | Pooling
Scope of work

14. 1. Understand role context and
2. Co-create search brief
3. Research based identification
of target companies
4. Assess candidates with unique competency
profiling tool
5. 30, 60 and 90 day engagement
program with new hires
Executive search
Hiring | Staffing | Pooling

15. Search brief
Sign-off
Search Plan
Attract
Potential
Candidates
Evaluate
competency
match
Co-ordinate
meetings
Identify
finalists
Offer and
Reference
checks
Keeping the
other finalists
warm
30-60-90 day
contact plan
Executive search

16. ATTRACT SOURCE SCREEN ASSESS SELECT
Understand
role context
Advertise in
online and
offline
channels
Source
candidates
via
responses
to ads and
from own
database
Screen
candidates
using
context
matching
algorithms
Identify
right
candidate
with
technical
and
cultural
match
Coordinate
with client
through
selection
process
Continuous
engagement
with the
candidate
until joining
Proven
method for
notifying
unsuccessful
candidates
while
protecting
the brand
Sorting, matching and ranking
Permanent recruitment
Submission of 4-6 best applicants
Hiring | Staffing | Pooling

17. Why Ciel?

18. We’re reinventing
HR with science
Hiring | Staffing | Pooling
Hiring Staffing Pooling
Context matching
algorithms
Portals and
IT systems
Bench utilization
platform

19. Driven
by
values
Why
Ciel?

20. Illustrative list of clients - Engg

21. Illustrative list of clients - Engg

22. Illustrative list of clients - IT
autoplant

23. Illustrative list of clients - BFSI

24. Illustrative list of clients - Services

25. Illustrative list of clients-Consumer

26. HR is evolving to
data-driven recruiting
and talent management.
It’s time to get on board!

27. Some Recent Positions we have closed
• Chief Sales & Marketing Officer for a building materials company
• Head of Marketing for a Wellness Company
• Head of Commercial for an ERP and Accounting Software Company
• CFO for a Real Estate Company
• CEO of a water utility company
• Head of Marketing for a Swiss Chocolate Manufacturer
• COO of a Healthcare IT Product company
• Focused RPO to recruit an entire Technical Team for a Greenfield Wind
Energy project
• Focused RPO to recruit an entire team for an Amusement Park- right from
Sales, Ticketing, Guest Relations, Ride operators, Technicians, Maintenance,
F&B, Fire Safety and Health, IT, HR, Finance & Procurement

28. Bridging the gap between HR and science
Potential Max Consultants FZE
I7, The Iridum building
Umm Suqeim Road
Al Barsha, PO Box 391186
Dubai, UAE
M: +971 43208654
E: skumar@cielhr.com
W: www.cielhr.com