The document introduces Cloud School and provides an overview of cloud computing with AWS. It discusses why organizations are using AWS, including for agility, breadth of services, continual innovation and cost savings. Examples are given of startups and enterprises using AWS for applications like web hosting, databases, analytics and more. The document concludes by suggesting ways to learn more about AWS services and capabilities.

1. Welcome to
Cloud School
@AWScloud @AWS_UKI

2. Welcome to Cloud School
Ian Massingham - Technical Evangelist
4 September 2014
ianmas@amazon.com
@IanMmmm

3. Feedback. It’s really important to us
Please fill out the survey that you
receive after the event
#CloudSchool
#AWS

4. Thanks to our
Sponsors

7. Learning about Cloud Computing with AWS
Why are organisations using AWS?
Who is using AWS and what are they using it for?
How can I learn more about AWS?

8. Why are organisations using AWS?

9. #1: Agility
The primary reason businesses are
moving so quickly to AWS and the cloud

10. Why does agility matter?

11. Hotels Music Magazines Storage

12. Enterprises Can’t Afford to Be Slow
Old World:
Infrastructure in
weeks

13. A Culture of Innovation: Experiment Often & Fail Without Risk

14. #2: Platform Breadth
A broad and deep platform helps customers
build sophisticated, scalable applications

15. Foundation
Services
Infrastructure
Storage
(Object, Block and Archive) Security & Networking
Access Control
Regions Availability Zones CDN Points of Presence
Platform
Services
Databases
Relational
NoSQL
Columnar
Caching
Analytics
Hadoop
Real-time
Data
warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Email
Search
Deployment & Management
Containers
Dev/ops Tools
Resource
Templates
Mobile & Devices
Identity
Sync
Mobile
Analytics
Notifications
Applications Virtual Desktops Collaboration and Sharing
Data
Workflows
Usage
Tracking
Monitoring
and Logs
Compute
(VMs, Auto-scaling and Load Balancing)

16. 10 regions
26 availability zones
52 edge locations

17. #3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to

18. New SSD-Backed Elastic Block Storage
New default block storage option
!
Simple pricing structure, you only pay for the storage provisioned (no need to
provision IOPS or to factor in the cost of I/O operations
!
Predictably burst up to 3,000 IOPS,
!
Deliver 3 sustained IOPS for every GB of configured storage
GENERAL PURPOSE (SSD) EBS VOLUMES
JUNE 17 2014
https://aws.amazon.com/blogs/aws/new-ssd-backed-elastic-block-storage/

19. EC2 T2 Instances
Reduce costs for applications that can benefit from bursts of CPU power
!
Available in three sizes (micro, small, and medium) with On-Demand prices
that start at $0.013 per hour ($9.50 per month)
!
Intel Xeon processors running at 2.5 GHz (up to 3.3 GHz in Turbo mode)
Name vCPUs Baseline Performance RAM (GiB) CPU Credits / Hour Price / Hour Price / Month
t2.micro 1 10% 1.0 6 $0.013 $9.50
t2.small 1 20% 2.0 12 $0.026 $19.00
t2.medium 2 40% 4.0 24 $0.052 $38.00
T2 INSTANCE FAMILY
JULY 01 2014
https://aws.amazon.com/blogs/aws/low-cost-burstable-ec2-instances/

20. Amazon
Cognito
Amazon
Mobile Analytics
Amazon
Mobile SDK
Hi!
SNS Push
Notifications
AWS Mobile Services
AWS SUMMIT NEW YORK, JULY 10 2014
OVER 10,000 REGISTRATIONS
ANNOUNCED AMAZON COGNITO, AMAZON MOBILE
ANALYTICS & AMAZON MOBILE SDK, UPDATED SNS PUSH
https://aws.amazon.com/mobile/

21. 1
#4: Cost Savings and Flexibility
Trade Capex for
variable expense
3
Pricing model
choice to support
variable & stable
workloads
On-demand
Reserved
Spot
4
Save more
money as you
grow bigger
Tiered pricing
Volume
discounts
Custom pricing
2
Economies-of-scale
provide lower costs
than companies
can do on their own
43 price reductions
since 2006

22. AWS Trusted Advisor: Automated Cost Optimization and Advice
1,700,000+
recommendations
!
$300M
in cost reductions
To: AWS Customer
From: Amazon To: AWS Web Services
Customer
Subject: From: Potential To: AWS Amazon Cost Savings
Customer
Web
From: Amazon Web
Dear Customer,
We have identified $49,000 of potential savings
in your current AWS deployment.
!-Amazon Web Services
Dear Customer,
We have identified $49,000 of
potential savings in your current
Dear Customer,
We have identified $49,000 of
potential savings in your current

23. Who is using AWS and what are they using it for?

24. Startups on AWS

26. 150,000
people are hosted
on any given night

27. Total Number of Guests
January 2013
4 Million
15M
12M
9M
3M
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013
Mar 2014 Jun 2014
6M

28. June 2014
15 Million
Total Number of Guests
Up by Over 10 Million in One Year
15M
12M
9M
3M
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013
Mar 2014 Jun 2014
6M

29. 1,400
1,050
700
350
0
24 48
432
2010 2014
1,300
Total Number of EC2 instances

30. Why AWS?

31. EC2
Servers, Production
Traffic, Hive, Hadoop
RDS
All Relational Databases
S3
Storage, User Generated
Content
DynamoDB
Rollups, Metadata
ElastiCache
Memcache
Route 53
DNS, Inventory

32. We have a 5 person
operations team.
AWS allows us to devote our resources
and mindshare to the core business.
“
”

34. Enterprises on AWS

35. Sharepoint and SAP SAP
70% reduction in
operational costs
#1: Development and Testing
Do more dev and
test work, faster
Oracle
Reduced dev and test
environment costs

36. #2: New Workloads
Product prototyping
& design
Audience
management &
creative design
Hotel booking
engine
Biological
data research
Global deals
engine
Video streaming
SIM card
credit
App streaming Firmware
News
distribution
upgrades
Mobile musicMobile games
discovery

37. #3: Supplement Existing Workloads with the Cloud
Analytics
Export operational data to
Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Equipment
leasing app
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Operational
applications
Export data to AWS for
analytics processing

38. #4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up
application content & data
Integration back to Samsung
Data Centers for financial
transactions
Existing systems

39. #5: Migrating Existing Applications
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs

40. #6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
by January 2015

41. #7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…
operating data centers is
not one of those things”
“We are a hospitality
management organization, not
an IT services company”
2000 applications migrating
to AWS in 18 months

42. How can I learn more about AWS?

43. Amazon EC2
Amazon EBS
AWS Import
!
& Export
AWS Identity
!
& Access
!
Management
Amazon SNS
Elastic Load
Balancing
Auto Scaling
Amazon VPC
Amazon RDS
Amazon EMR
Amazon
!
CloudWatch
GovCloud
AWS Direct
!
Connect
AWS Elastic
!
Beanstalk
AWS
!
CloudFormation
Amazon
!
ElastiCache
Amazon SES
2008 2009 2010 2011
Amazon EC2
Amazon
!
CloudSearch
Amazon
!
Dynamo DB
Amazon Glacier
Amazon Redshift
Amazon Route 53
AWS Storage
!
Gateway
Amazon SWF
Amazon
!
AppStream
Amazon Elastic
!
Transcoder
Amazon Kinesis
AWS OpsWorks
Amazon
!
CloudHSM
Amazon
!
CloudTrail
AWS Data
!
Pipeline
Amazon
!
WorkSpaces
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
2012 2013
Since inception AWS has:
• Released 937 new services and features
• Introduced over 35 major new services
• Announced 45 price reductions
+280
Amazon Cognito
Amazon Mobile
!
Analytics
AWS Zocalo
2014

44. aws.amazon.com/blogs/aws
!
aws.amazon.com/new
@AWScloud @AWS_UKI

45. Let’s Get Started
ianmas@amazon.com
@IanMmmm