Amazon Elastic Compute Cloud (Amazon EC2) provides resizable compute capacity in the cloud and makes web scale computing easier for customers. Amazon EC2 provides a wide variety of compute instances suited to every imaginable use case, from static websites to high performance supercomputing on-demand, available via highly flexible pricing options. Amazon EC2 works with Amazon Elastic Block Store (Amazon EBS) and Auto Scaling to make it easy for you to get the performance and availability you need for your applications. This session will introduce the key features and different instance types offered by Amazon EC2, demonstrate how you can get started and provide guidance on choosing the right types of instance and purchasing options.

1. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
Introduction to Amazon EC2
Stephen Elliott, Amazon Web Services
March 26th 2014

2. What we’ll cover:
• A brief look back
• Amazon EC2
– Key functionality
– Companion services
• Demo

3. What is Amazon EC2..?

4. A Brief look back…
Amazon EC2: Seven Years Young

5. Amazon EC2 – Seven years ago
• Single instance family and size
– m1.small (1 vCPU, 1.7 GiB RAM, 160 GB storage)
• Linux only
• On Demand pricing only
• No AWS Management Console
• No EBS
• No Elastic IPs
• No VPC
• No Auto Scaling
• No Elastic Load Balancing
Amazon EC2

6. Since then
• Many new families and sizes
– M1, M2, C1, C3, M3, CC1, CC2, CG1, G2, CR1, HS1, HI1, T1, G2, I2
• Windows (and Enterprise Linux)
• Reserved Instances and Spot Instances
• AWS Management Console
• Elastic Block Store
• Elastic IP Addresses
• Virtual Private Cloud (VPC)
• Auto Scaling
• Elastic Load Balancing
• Performance, security, manageability, and scalability improvements

7. AWS Global Infrastructure
10 Regions
25 Availability Zones
51 Edge locations

8. Amazon EC2
• Resizable compute instances in the cloud
• Provision 1 or many instances
• Pay for what you use; no minimum commitment
• Familiar operating systems, with cloud benefits

9. Amazon EC2 Instances - Families
Compute-Optimized
Storage-Optimized
Micro Instances
General Purpose
GPU Instances
Memory-Optimized

10. C1/CC2/C3
HI1/I2/HS1
T1
M1/M3
G2
M2/CR1
Amazon EC2 Instances - Generations

11. Amazon EC2 Instances – Types*
c3.large
i2.xlarge
t1.micro
m3.medium
g2.2xlarge
m2.xlarge
*Note: Only instance type is shown from each family/generation, as an example

12. Recent Instance Highlights
• HI1– 120,000 random read IOPS on SSDs
• I2 - Next generation I/O optimized (350,000+ random read IOPS)
• M3 – Next generation general purpose
• HS1– 48 TB of storage per instance
• CR1– 244 GiB of RAM &Intel Xeon E5 2670 (Sandy Bridge) CPUs
• G2 – 1 NVIDIA GK104 GPU (Kepler)
• C3 - 2.8 GHz Intel Xeon E5-2680v2 (Ivy Bridge) CPUs (SSD)

13. A choice of block storage options
• Locally attached, “instance storage”
– Type/amount differs by instance
• Amazon EBS Standard Volumes
• Amazon EBS Provisioned IOPS Volumes

14. Who uses EC2..?

15. Using AWS, Dow Jones saved $40,000;
improves time-to-market by 30%
• Dow Jones & Company provides news and
business information for the global investment
market.
• Dow Jones needed to replace its Asian data
center with a flexible, cost-effective alternative
that allowed its staff to focus on building
products
• Moving its data center to AWS saved $40,000 in
hardware costs and enabled Dow Jones staff to
focus on creating revenue-producing
applications for the website

16. • One of the world's leading online travel
companies, providing leisure and business
travel to customers worldwide
• Expedia needed a global infrastructure to
support its commitment to create a great
experience for customers worldwide
• Using AWS, Expedia created a global
infrastructure for its critical applications while
reducing network latency to under 50
milliseconds and enabling a 230% CPU
consumption efficiency for data processing
Expedia uses AWS to run critical, high volume applications globally

17. Some Amazon EC2 Benefits
• Elastic
• Completely Controlled
• Flexible
• Reliable
• Secure
• Inexpensive

18. Elastic

19. Amazon EC2 is designed to help you:
• Simplify your operations
• Scale as required
• Improve resiliency
• Run applications securely
• Run any application
• Reduce your costs

20. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day

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ServerLoad
Hour of day
Capacity of 1 Server

22. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity of 1 Server
Traditional capacity required

23. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity of 1 Server
Traditional capacity required
1 Server for 8 hours

24. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity of 1 Server
Traditional capacity required
1 Server for 8 hours 1 Server for 8 hours

25. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity of 1 Server
Traditional capacity required
1 Server for 8 hours 1 Server for 8 hours
1 Server for 8 hours

26. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity of 1 Server
Traditional capacity required
1 Server for 8 hours 1 Server for 8 hours
1 Server for 8 hours
1 Server for 8 hours

27. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity of 1 Server
Traditional capacity required
1/3rd
Saving

28. 0
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0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30
InstanceCount
Day of Month

29. 0
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2
3
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0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30
InstanceCount
Day of Month
Monthly
predictable
peak
processing

30. 0
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2
3
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InstanceCount
Day of Month
Traditional capacity required

31. 0
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InstanceCount
Day of Month
Elastic Capacity
Traditional capacity required

32. 0
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InstanceCount
Day of Month
75% Savings
Traditional capacity required
Elastic Capacity

33. Completely Controlled

34. Completely Controlled
• You have control of your instances
• Log on as root (Linux) / Administrator (Windows)
• Install the software you need
• Make the configuration changes you like
• Create an AMI (Amazon Machine Image)
• Start/Stop and control via console or APIs

36. Flexible

37. Multiple Instance Types
• Choose the instance type that suits you
• Change the instance type when you want to
• Attach as much or as little storage as you need
• Choose your operating system
• Choose a pre-configured image (AMI)

38. Reliable

39. Build Reliable Architectures
• Easily build highly available applications
• AWS Elastic Load Balancing distributes load
• Auto Scaling helps ensure availability and scale
• Use multiple Availability Zones (AZs)

40. Example 3-tier Web App architecture

41. Secure

42. Security
Certifications:
• Secured premises
• Secured storage
• Secured keys
• Secured communications
• Secured network access
• Secured users
• Secured logins
• Full control to add security

43. Amazon Virtual Private Cloud (VPC) - Default
• Provision a logically isolated section of the AWS
cloud
• Control your virtual networking environment
– Subnets
– Route Tables
– Security Groups
– Network ACLs
• Connect to your on-premises network via hw VPN
• Control if and how your instances access the
Internet

44. Availability Zone 1a Availability Zone 1b
Internet
10.0.0.5
10.0.0.6
10.0.3.17
10.0.3.5
10.0.1.5
10.0.1.25
10.0.1.8
10.0.1.6
VPC Subnet
VPC Subnet
VPC Subnet
Virtual Private Gateway
Customer Gateway
VPN Connection
Internet Gateway
Customer Data Center

45. Inexpensive

46. Unix/Linux instances start at
$0.02/hour
Pay as you go for compute power
Low cost and flexibility
Pay only for what you use, no up-front
commitments or long-term contracts
Use Cases:
Applications with short term, spiky, or
unpredictable workloads;
Application development or testing
On-demand instances
On-Demand instances

47. Unix/Linux instances start at
$0.02/hour
Pay as you go for compute power
Low cost and flexibility
Pay only for what you use, no up-front
commitments or long-term contracts
Use Cases:
Applications with short term, spiky, or
unpredictable workloads;
Application development or testing
On-demand instances
1- or 3-year terms
Pay low up-front fee, receive significant hourly
discount
Low Cost / Predictability
Helps ensure compute capacity is available
when needed
Use Cases:
Applications with steady state or predictable
usage
Applications that require reserved capacity,
including disaster recovery
Reserved instances
Reserved instances

48. Unix/Linux instances start at
$0.02/hour
Pay as you go for compute power
Low cost and flexibility
Pay only for what you use, no up-front
commitments or long-term contracts
Use Cases:
Applications with short term, spiky, or
unpredictable workloads;
Application development or testing
On-demand instances
1- or 3-year terms
Pay low up-front fee, receive significant hourly
discount
Low Cost / Predictability
Helps ensure compute capacity is available
when needed
Use Cases:
Applications with steady state or predictable
usage
Applications that require reserved capacity,
including disaster recovery
Reserved instances
Reserved instances
Up to 58%
Savings
Heavy utilization RI

49. Unix/Linux instances start at
$0.02/hour
Pay as you go for compute power
Low cost and flexibility
Pay only for what you use, no up-front
commitments or long-term contracts
Use Cases:
Applications with short term, spiky, or
unpredictable workloads;
Application development or testing
On-demand instances
1- or 3-year terms
Pay low up-front fee, receive significant hourly
discount
Low Cost / Predictability
Helps ensure compute capacity is available
when needed
Use Cases:
Applications with steady state or predictable
usage
Applications that require reserved capacity,
including disaster recovery
Reserved instances
Reserved instances
> 80% utilization
Lower costs up to 58%
Use Cases: Databases, Large Scale HPC,
Always-on infrastructure, Baseline
Heavy utilization RI

50. Unix/Linux instances start at
$0.02/hour
Pay as you go for compute power
Low cost and flexibility
Pay only for what you use, no up-front
commitments or long-term contracts
Use Cases:
Applications with short term, spiky, or
unpredictable workloads;
Application development or testing
On-demand instances
1- or 3-year terms
Pay low up-front fee, receive significant hourly
discount
Low Cost / Predictability
Helps ensure compute capacity is available
when needed
Use Cases:
Applications with steady state or predictable
usage
Applications that require reserved capacity,
including disaster recovery
Reserved instances
Reserved instances
> 80% utilization
Lower costs up to 58%
Use Cases: Databases, Large Scale HPC,
Always-on infrastructure, Baseline
Heavy utilization RI
Up to 49%
Savings
Medium utilization RI

51. Unix/Linux instances start at
$0.02/hour
Pay as you go for compute power
Low cost and flexibility
Pay only for what you use, no up-front
commitments or long-term contracts
Use Cases:
Applications with short term, spiky, or
unpredictable workloads;
Application development or testing
On-demand instances
1- or 3-year terms
Pay low up-front fee, receive significant hourly
discount
Low Cost / Predictability
Helps ensure compute capacity is available
when needed
Use Cases:
Applications with steady state or predictable
usage
Applications that require reserved capacity,
including disaster recovery
Reserved instances
Reserved instances
> 80% utilization
Lower costs up to 58%
Use Cases: Databases, Large Scale HPC,
Always-on infrastructure, Baseline
Heavy utilization RI
41-79% utilization
Lower costs up to 49%
Use Cases: Web applications, many heavy
processing tasks, running much of the time
Medium utilization RI

52. Unix/Linux instances start at
$0.02/hour
Pay as you go for compute power
Low cost and flexibility
Pay only for what you use, no up-front
commitments or long-term contracts
Use Cases:
Applications with short term, spiky, or
unpredictable workloads;
Application development or testing
On-demand instances
1- or 3-year terms
Pay low up-front fee, receive significant hourly
discount
Low Cost / Predictability
Helps ensure compute capacity is available
when needed
Use Cases:
Applications with steady state or predictable
usage
Applications that require reserved capacity,
including disaster recovery
Reserved instances
Reserved instances
> 80% utilization
Lower costs up to 58%
Use Cases: Databases, Large Scale HPC,
Always-on infrastructure, Baseline
Heavy utilization RI
41-79% utilization
Lower costs up to 49%
Use Cases: Web applications, many heavy
processing tasks, running much of the time
Medium utilization RI
15-40% utilization
Lower costs up to 34%
Use Cases: Disaster Recovery, Weekly /
Monthly reporting, Elastic Map Reduce
Light utilization RI

53. Improving Reserved Instance Flexibility

54. Best RI for Utilization
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
Heavy
Medium
Light
O-Demand

55. Best RI for Utilization
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
Heavy
Medium
Light
O-Demand

56. 0
2
4
6
8
10
12
14
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
On Demand
Light Utilization RI
Medium Utilization RI
Heavy utilization RI
Optimizing costs with RIs

57. Unix/Linux instances start at
$0.02/hour
Pay as you go for compute power
Low cost and flexibility
Pay only for what you use, no up-front
commitments or long-term contracts
Use Cases:
Applications with short term, spiky, or
unpredictable workloads;
Application development or testing
On-demand instances
1- or 3-year terms
Pay low up-front fee, receive significant hourly
discount
Low Cost / Predictability
Helps ensure compute capacity is available
when needed
Use Cases:
Applications with steady state or predictable
usage
Applications that require reserved capacity,
including disaster recovery
Reserved instances
Bid on unused EC2 capacity
Spot Price based on supply/demand,
determined automatically
Cost / Large Scale, dynamic workload handling
Use Cases:
Applications with flexible start and end times
Applications only feasible at very low compute
prices
Spot instances
Spot instances

58. We like to save you money…

59. EC2 Usage Reports
• Two new interactive reports:
– Instance Usage Report
– Reserved Instance Utilization Report
• Easy to access in the Management Console

60. EC2 Usage Reports

61. EC2 Usage Reports

62. Easy to get started..!

65. Demo

66. AWS Marketplace – in the console
Browse, search, discover
and launch thousand of AWS
Marketplace AMIs directly
from within the Amazon EC2
console.

67. AWS Marketplace
• AWS Online Software Store
• Find, research and buy software
• Simple pricing, aligns with the utility model
• 1-Click launch products - run in minutes
• Over 1300 products listed in 25 categories
• Free trials and Enterprise offerings
– Move seamlessly from PoC to production

68. Benefits for You
• 1-Click launch, no
procurement of
hardware and software
launches pre-configured
for AWS
• Minutes for deployment,
instead of weeks or
months
• Vetted, tested, secure
and approved products
• Use your AWS account
to purchase
• Supports Invoice Billing
• See charges for
software and AWS
services separately
• Clear pricing for all
products, hourly and
monthly options,
different instance size
and region choices
• Tools to track your
purchases and control
usage
• Ability to scale software
up or down on-demand
Find and Deploy Fast One Bill Simple Purchasing
http://aws.amazon.com/marketplace

69. University of Liège is a Belgian multi-
disciplinary research lab studying the
brain’s function and structure
Needed a solution that would quickly and
reliably conduct image processing for
Parkinson’s research
Found the NITRC computational
environment on AWS Marketplace,
reducing time required to process
neuroimaging data by 85%
Using NITRC on AWS Marketplace, University of Liège
Accelerates Parkinson’s Disease Research

70. Next Steps
• Sign-up for an AWS account!
• Take advantage of the free tier
– aws.amazon.com/free
• Learn more: aws.amazon.com/ec2
• Join us at the booth

71. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
Introduction to Amazon EC2
Stephen Elliott, Amazon Web Services
March 26th 2014
Thank you!