Abstract: Tourism sector is one of the biggest service sectors in the world economy. Not just because of its number of staffs but also due to sector income. The importance of this sector in Turkey increases day by day as well. One of the Structural problems of this sector, which provides almost %5 of the GDP of Turkey, is that labor turnover rate is relatively high. This ratio increases up to %300 according to claims of several studies, and this causes great loss of productivity and income for the tourism companies. Due to the continuous change of employees, companies have difficulty in reaching standard of service and as a result of this difficulty, the possibility of appearance of service errors increases. The problems related to the inexperience staff decrease the customer satisfaction and also they have negative effects on companies’ image.
This study aims to explore the role and influence of attractiveness/attractively on the recruitment process in the touristourism and hospitality sector. The study particularly aims to measure the influence of attractiveness on the selection of job candidates by human resource managers or other managers involved in recruitment. Particularly, the study aims explore to what extent managers act rationally or under the influence of Pavlovian conditioning in making their recruitment decisions. That is to what extent managers resort to heuristics, i.e. make their decision based on the attractively of the candidate, though her/his attractively should not matter as the two positions are back stage positions.
In this study, a part of neurologic data gathering techniques of Eye Tracker(ET) will be used, thereby it is planned to obtain results concerning how much the factor of attractiveness is important in evaluating the candidates who applied a position in tourism sector.
A Study on Mid-Career Blues with refers to Hyundai Motor India Limited, Irung...IOSR Journals
This research paper was attempted to determine the human resource management which focused on
all issues related to „people‟ in the organization. They are undoubtedly the most important assets. Therefore the
special care must be exercised for managing them. Human resource management is concerned with activities
involved in acquisition, development, motivation and maintenance of people. These are the important to achieve
the organizational goals. The aim of this research was to examine the blue formation in HMIL. The significance
of this research intended to help HMIL to know about the employee career prospects & also analyze this factor
which influence the organization productivity.100 samples were collected from employees (Middle level
employee) of different departments [such as “HR – Recruitment, Industrial & Employee Relation, Training &
Development”, “Body Shop”, “Paint Shop” & “Press”] in HMIL.
Application of Multi Criteria Decision Making approaches for personnel select...IJERA Editor
Personnel selection is the critical stage of human resource management (HRM). It is undeniable fact that qualified personnel is one of the necessary building blocks for organization success because improper personnel might cause many obstacles for an organization and dissipates it resource as time, effort, and money. Indeed, complexity and the important role of personnel selection problem require the application of robust and equitable methods. An effective, helpful, and reliable approach has been developed to deal with personnel selection problem is multi criteria decision making (MCDM) methods. In this paper, we focus on the application of MCDM methods for personnel selection problem and review numerous international journal articles accessible on famous academic databases.
Automatic facial expression analysis is an area of great research especially in the field of computer vision and robotics. In the work done so far, the facial expression analysis is done either by recognizing the facial expression directly or indirectly by first recognizing AUs and then applying this information for facial expression analysis. The various challenges in facial expression analysis are associated with face detection and tracking, facial feature extraction and the facial feature classification. The presented review gives a brief description of the time line view of the research work carried for AU detection/estimation in static and dynamic image sequences and possible solutions proposed by researchers in this field since 2002. In short, the paper will provide an impetus for various challenges and applications of AU detection, and new research topics, which will increase the productivity in this exciting and challenging field.
AN EMPLOYEE PERCEPTION TOWARDS HR PRACTICESYOGESH KUMAR
This study primarily tells about the various perception levels of the working human forces categorized under varying aspects of the standpoint policies of any management organization..The study essentially focuses on two majorly occurring HR practices namely PA and T&D...
A Study on Mid-Career Blues with refers to Hyundai Motor India Limited, Irung...IOSR Journals
This research paper was attempted to determine the human resource management which focused on
all issues related to „people‟ in the organization. They are undoubtedly the most important assets. Therefore the
special care must be exercised for managing them. Human resource management is concerned with activities
involved in acquisition, development, motivation and maintenance of people. These are the important to achieve
the organizational goals. The aim of this research was to examine the blue formation in HMIL. The significance
of this research intended to help HMIL to know about the employee career prospects & also analyze this factor
which influence the organization productivity.100 samples were collected from employees (Middle level
employee) of different departments [such as “HR – Recruitment, Industrial & Employee Relation, Training &
Development”, “Body Shop”, “Paint Shop” & “Press”] in HMIL.
Application of Multi Criteria Decision Making approaches for personnel select...IJERA Editor
Personnel selection is the critical stage of human resource management (HRM). It is undeniable fact that qualified personnel is one of the necessary building blocks for organization success because improper personnel might cause many obstacles for an organization and dissipates it resource as time, effort, and money. Indeed, complexity and the important role of personnel selection problem require the application of robust and equitable methods. An effective, helpful, and reliable approach has been developed to deal with personnel selection problem is multi criteria decision making (MCDM) methods. In this paper, we focus on the application of MCDM methods for personnel selection problem and review numerous international journal articles accessible on famous academic databases.
Automatic facial expression analysis is an area of great research especially in the field of computer vision and robotics. In the work done so far, the facial expression analysis is done either by recognizing the facial expression directly or indirectly by first recognizing AUs and then applying this information for facial expression analysis. The various challenges in facial expression analysis are associated with face detection and tracking, facial feature extraction and the facial feature classification. The presented review gives a brief description of the time line view of the research work carried for AU detection/estimation in static and dynamic image sequences and possible solutions proposed by researchers in this field since 2002. In short, the paper will provide an impetus for various challenges and applications of AU detection, and new research topics, which will increase the productivity in this exciting and challenging field.
AN EMPLOYEE PERCEPTION TOWARDS HR PRACTICESYOGESH KUMAR
This study primarily tells about the various perception levels of the working human forces categorized under varying aspects of the standpoint policies of any management organization..The study essentially focuses on two majorly occurring HR practices namely PA and T&D...
A Study of Job Satisfaction in a Call Centre with Special Reference to Pune i...Dr. Amarjeet Singh
The purpose of this paper is to examine the
significance of job satisfaction in call centre on employees.
The approach implemented in this study was a quantitative
research. This was conducted via self-designed questionnaire,
based on critical analysis of the literature available on Job
satisfaction in call centres. The findings suggest that high
stress, odd working time, and work environment have a
negative impact on employees’ job satisfaction. Health issues
are created in the call centres. Although there have been
many works presented on call centres over the years and the
sector has matured, the business still seems to struggle with
similar problems. In the wake of social media and other
communication channels, call centres might have to go
through changes. In order to progress managers must
understand the value of their employee and their impact on
the customer. The findings of this paper may contribute to
employee or a manager working in the call centre
environment who is interested in transforming their centres
into customer contact centres, and improving circumstances
for employees and customers. The research may also
contribute the already existing literature.
SWOT Analysis and Competition Approaches of Hotels in GuangzhouIOSRJBM
The purpose of this exploratory research was to identify the strengths, weaknesses, opportunities, and threats (SWOT) of hotels in Guangzhou. More importantly, the research explored the competition methods they employed or will employ to enhance opportunities and neutralize the threats in the market. The research methods include literature review in relation to competition approach and environmental analysis and focus group involving hotel managers in Guangzhou. A modified nominal group technique was utilized in this study. 14 focus group participants were solely recruited from 3-star and above accommodations within Guangzhou city. The results show that the commonly used competition methods used or will be used included (a) strategical alliance, (b) creation and innovation, (c) hotel expansion, (d) human resources enhancement, (e) quality improvement, (f) marketing strategy, and (g) social awareness.
IoT in Berlin: Berlin Innovation Meetup @ Recruit Technologies TokyoPeter Bihr
A presentation about the potential of a talent exchange between Japan and Germany for the IoT scene at the Berlin Innovation Meetup at Recruit Technologies Tokyo:
http://atl.recruit-tech.co.jp/berlin_meetup/
Lecturing on Eye Tracking (theory, applications and personal account) to Master students for a course in Advanced Consumer Marketing at Linköping University, Sweden.
More info about the experiment at http://tmblr.co/ZabjQq19R8z26 or at http://www.slideshare.net/guyaderhugo/nrwc2014-closing-the-green-gap-what-can-the-retailer-do-inside-the-store-41209567
Eye tracking and its economic feasibilityJeffrey Funk
These slides use concepts from my (Jeff Funk) course entitled analyzing hi-tech opportunities to analyze how the economic feasibility of eye tracking technology is becoming better through improvements in infrared LEDs, micro-projectors, image sensors, and microprocessors. The capability to track an eye’s movement can help us better identify tired drivers and equipment operators, understand the eye movements of retail shoppers, and develop better human-computer interfaces. Tired drivers and machine operators lead to accidents and these accidents lead to loss of human life and equipment damage. Retailers would like to better understand the eye movements of their customers in order to better design retail stores. Eye trackers would enable one type of human-computer interface, Google Glasses, to understand the information that users are viewing and thus what they want to access
Eye tracking is done with a combination of infrared LEDs, micro-projectors, image sensors, and microprocessors. All of these components are experiencing rapid improvements in cost and performance as feature sizes are made smaller and the number of transistors are increased. Improvements in image sensors have led to higher accuracy and precision where precision refers to consistency. Much of these improvements have come from higher pixel densities and sampling frequencies of the image sensors; the latter enables tracking even when there are head movements.
These improvements have also led to lower costs and cost reductions continue to occur. The cost of high-end eye tracking systems have dropped from about 30,000 USD in 2000 to 18,000 in 2010 and 5,000 in 2013. Further reductions will occur as Moore’s Law continues and as higher volumes enable lower margins.
Interactive Video Search - Tutorial at ACM Multimedia 2015klschoef
This is the presentation given by Klaus Schoeffmann and Frank Hopfgartner at the ACM Multimedia 2015 Tutorial in Brisbane, Australia (October 26, 2015). #acmmm15
Find paper here:
http://dl.acm.org/citation.cfm?id=2807417
A Study of Job Satisfaction in a Call Centre with Special Reference to Pune i...Dr. Amarjeet Singh
The purpose of this paper is to examine the
significance of job satisfaction in call centre on employees.
The approach implemented in this study was a quantitative
research. This was conducted via self-designed questionnaire,
based on critical analysis of the literature available on Job
satisfaction in call centres. The findings suggest that high
stress, odd working time, and work environment have a
negative impact on employees’ job satisfaction. Health issues
are created in the call centres. Although there have been
many works presented on call centres over the years and the
sector has matured, the business still seems to struggle with
similar problems. In the wake of social media and other
communication channels, call centres might have to go
through changes. In order to progress managers must
understand the value of their employee and their impact on
the customer. The findings of this paper may contribute to
employee or a manager working in the call centre
environment who is interested in transforming their centres
into customer contact centres, and improving circumstances
for employees and customers. The research may also
contribute the already existing literature.
SWOT Analysis and Competition Approaches of Hotels in GuangzhouIOSRJBM
The purpose of this exploratory research was to identify the strengths, weaknesses, opportunities, and threats (SWOT) of hotels in Guangzhou. More importantly, the research explored the competition methods they employed or will employ to enhance opportunities and neutralize the threats in the market. The research methods include literature review in relation to competition approach and environmental analysis and focus group involving hotel managers in Guangzhou. A modified nominal group technique was utilized in this study. 14 focus group participants were solely recruited from 3-star and above accommodations within Guangzhou city. The results show that the commonly used competition methods used or will be used included (a) strategical alliance, (b) creation and innovation, (c) hotel expansion, (d) human resources enhancement, (e) quality improvement, (f) marketing strategy, and (g) social awareness.
IoT in Berlin: Berlin Innovation Meetup @ Recruit Technologies TokyoPeter Bihr
A presentation about the potential of a talent exchange between Japan and Germany for the IoT scene at the Berlin Innovation Meetup at Recruit Technologies Tokyo:
http://atl.recruit-tech.co.jp/berlin_meetup/
Lecturing on Eye Tracking (theory, applications and personal account) to Master students for a course in Advanced Consumer Marketing at Linköping University, Sweden.
More info about the experiment at http://tmblr.co/ZabjQq19R8z26 or at http://www.slideshare.net/guyaderhugo/nrwc2014-closing-the-green-gap-what-can-the-retailer-do-inside-the-store-41209567
Eye tracking and its economic feasibilityJeffrey Funk
These slides use concepts from my (Jeff Funk) course entitled analyzing hi-tech opportunities to analyze how the economic feasibility of eye tracking technology is becoming better through improvements in infrared LEDs, micro-projectors, image sensors, and microprocessors. The capability to track an eye’s movement can help us better identify tired drivers and equipment operators, understand the eye movements of retail shoppers, and develop better human-computer interfaces. Tired drivers and machine operators lead to accidents and these accidents lead to loss of human life and equipment damage. Retailers would like to better understand the eye movements of their customers in order to better design retail stores. Eye trackers would enable one type of human-computer interface, Google Glasses, to understand the information that users are viewing and thus what they want to access
Eye tracking is done with a combination of infrared LEDs, micro-projectors, image sensors, and microprocessors. All of these components are experiencing rapid improvements in cost and performance as feature sizes are made smaller and the number of transistors are increased. Improvements in image sensors have led to higher accuracy and precision where precision refers to consistency. Much of these improvements have come from higher pixel densities and sampling frequencies of the image sensors; the latter enables tracking even when there are head movements.
These improvements have also led to lower costs and cost reductions continue to occur. The cost of high-end eye tracking systems have dropped from about 30,000 USD in 2000 to 18,000 in 2010 and 5,000 in 2013. Further reductions will occur as Moore’s Law continues and as higher volumes enable lower margins.
Interactive Video Search - Tutorial at ACM Multimedia 2015klschoef
This is the presentation given by Klaus Schoeffmann and Frank Hopfgartner at the ACM Multimedia 2015 Tutorial in Brisbane, Australia (October 26, 2015). #acmmm15
Find paper here:
http://dl.acm.org/citation.cfm?id=2807417
14년 2월 강동구청에서 개최한 대기업 취업설명회에서 제가 발표한 자료입니다. 취업 준비를 위해 일반적으로 고려해야할 사항들을 정리하였으며, 발표했던 내용 중 회사 관련 내용은 삭제하였습니다. 슬라이드는 전적으로 제 개인의 의견일 뿐, 회사의 공식적인 정책/입장과는 무관합니다.
The impact of Recruitment and Selection process on candidates' intention to a...Target Research
Negli ultimi decenni la competizione per attrarre e trattenere in azienda i talenti, la cosiddetta “War For Talent” (Michaels, Handfield-Jones & Axerold, 2001) è aumentata costantemente. Diventa quindi fondamentale per le aziende trovare le modalità di Recruitment più efficaci per raggiungere i migliori e portarli dalla loro parte.
Finally posted, If anyone can read this if you could send me an email note that it was posted, I have spent the last two hours trying to work through this maze.
A Study of Employee Satisfaction Perception in Accommodation Sector in Odishainventionjournals
The State of Odisha has witnessed unprecedented growth in hotel industry in the recent past. Although there is an exponential growth in the number of hotels in the State, the rate or employee turnover is increasing each year which in turn is affecting the employee satisfaction. Thus, the key to retain employees in an organisation is employee satisfaction which is considered to be a vital component for organisational success. The present study employs four variables viz., job security, occupational stress, motivation and salary & benefits in relation to employee satisfaction in accommodation sector in Odisha. A sample size of 125 employees’ responses across different accommodation units in Odisha were collected through a structured questionnaire. Multiple regression analysis was carried out to study the correlation between the four independent variable and dependent variable. The findings of the study suggest that there is a significant positive correlation between job security, occupational stress, motivation and salary & benefits and employee satisfaction. Based on the analysis of the study, appropriate approaches to improve employee satisfaction in accommodation sector were suggested for a mutual-beneficial relationship between the employees and employers.
Similar to An eye tracker analysis of the influence of applicant attractiveness on employee recruitment process a neuromarketing study (20)
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
An eye tracker analysis of the influence of applicant attractiveness on employee recruitment process a neuromarketing study
1. An Eye Tracker Analysis of the
Influence of Applicant Attractiveness
on Employee Recruitment Process: A
Neuromarketing Study
Prof. Dr. Erdoğan KOC
Yrd. Doc. Dr. Özer YILMAZ
Yrd. Doc. Dr. Hakan BOZ
4. Introduction
Tourism sector is one of the greatest service sectors in the world economy in
terms of the number of employees and sector income. This sector includes 5% of
national income and 7% of workforce and it constitutes 1030 billion $ around the
world in 2011 (UNWTO, 2012). Besides, the number of people joining tourism
activities is almost 4% of the world’s population and this ratio raises each and
every day.
5. Introduction
One of the structural problems of this sector, which provides almost %5 of the
GDP of Turkey, is that labor turnover rate is relatively high and this causes great
loss of productivity and income for the tourism companies. Recruiting
ineffectively is costly, since poor recruits may perform badly and/or leave their
employment. he turnover rate of workforce increase when the wrong candidate
hired in recruitment process.
6. Introduction
Due to the continuous change of employees, companies have difficulty in
reaching standard of service and as a result of this difficulty, the possibility of
appearance of service errors increases. The problems related to the inexperience
staff decrease the customer satisfaction and also they have negative effects on
companies’ image.
7. Literature
The literature concerning marketing and social psychology emphasized
the point that the receiver’s understanding of the message was affected
by the sender in the process of communication (Alpert ve
Anderson,1973; Reingen ve Kernan, 1994). Kelman (1961) proposed that
the attractiveness of the sender was one of the factors affecting receiver’s
acceptance of the message in this communication process.
8. Literature
It is commonly accepted that people with an attractive face have
advantages over the ones who have less attractive face (Zebrowitz,
1990).
According to many studies (Ohanian, 1991; Praxmarer, 2006),
especially in the commercials of beauty products, actors and
actresses with higher face attractiveness are ahead of their rivals in
terms of persuasion effect.
9. Literature
Most research on the role of physical attractiveness in the workplace has
focused on bias in employee selection (e.g., Cash & Kilcullen, 1985;
Watkins & Johnston, 2000, Commisso & Finkelstein, 2012). Stone et al.
(1992) argued that attractiveness is an important factor that deserves
more attention than it has received thus far in organizational research.
10. Literature
In addition, several researchers asserted that although
attractiveness may not be the most important determinant of
personnel decisions, it may be the deciding factor when decision
makers are faced with difficult choices among job applicants or
incumbents who possess similar levels of qualifications or
performance (Hosoda, Stone-Romero & Coats, 2003).
11. Literature
Due to the candidates attractiveness’ may create bias on human
resource management s’ evaluation when they are hiring decision
making process in this study was explored the effect of candidates
attractiveness on human resource managements hiring decision
making.
12. Data and Methodology
One of the most important task in tourisim researches is to determine the
correct methodology. Because detirmined methodology and data
collection methods will be directly affect the reliability, validity and
generalizability of the research (McGrath & Brinberg, 1983; Crouch &
Housden, 2003; Zhu & Brilakis, 2009; Tillyer et all. 2010).
13. Data and Methodology
The data obtained by asking questions to the participants may not
always be realistic. (Koc & Boz, 2014). This situation can be basically due
to several reasons. First one is the hidden motives which are not aware
by participants, can affect the answers. Second, participants tend to be
give the answers that people want to hear because of impression
management motion or social interaction (Koc & Boz, 2014a; Goffman,
1959). For this reason the Eye Tracking device which is a part of meciacal
data collection is decided through the data collection process.
14. Data and Methodology
For the study data were obtained from 17 right handed 4 and 5 star hotel
managers between 26th May and 02nd June, 2016 in Bodrum and Didim.
The ages of the participants ranged from 23 to 52 (mean 38,47 years)
years old. Of the 17 participants 11 of them were males and 6 of them
were females.
15. The Task and Experimental Procedure
Accounting chief and warehose clerk positions were selected specifically
to show the curricula vitae of the candidates because these positions do
not require physical beauty. Equal number of male and female curricula
vitae (4 for each) were shown to accounting chief and warehose clerk,
with a total of 8 curricula vitae. The managers rated candidates for each
position from the most likely candidate to take the job to the least likely
one.
16. The Task and Experimental Procedure
The participants prepared their curricula vitae by changing roles.
According to this role changing process, the least attractive
candidates prepared their curricula vitae as if they had the least
experience; the least attractive ones did as if they had the most
experience. 4 female candiates for accounting chief and 4 male
canditates for warehose clerk’s resumes shown to participants side
by side on the screen. Data was collected with the previously
mentioned devices simultaneously during the test.
17. Empirical Analysis
Eye Tracker devices measure and collect data on visualization of a sprecific
stimuli. Heat or attention maps shows the number of fixations participants made
in a specific areas of the image or for how long they fixated within that area.
Morover heat maps are indicators of a participant’s focus, with red labelled areas
suggesting a high number of gaze points (increased level of attention), followed
by yellow and green. On a heat map analyse red colour denotes a highest
number of fixations or the longest time and green denotes the least, with varying
levels in between. An area with no colour on a heat map shows that the
participants did not fixate in that particular area of the stimuli.
18. Empirical Analysis -Eye Tracker Heat map-
According to the Eye Tracker heat map results show
that, the participants look more the candidate's’ work
experience. In the second place, the participants look
the certificates of candidates.
19. Empirical Analysis -Eye Fixation Data-
Area of Interests (AOI) Warehouse Clerk / Men Candidates Averages
Most Attractive
Candidate
Second Most
Attractive
Candidate
Notr Attractive
Candidate
Non Attractive
Candidate
Picture 44 27 83 82 59
Age 8 13 14 8 10,75
Education 12 24 19 13 17
Experience 49 92 105 113 89,75
Language 9 5 9 11 8,5
Computer Skills 22 33 17 22 23,5
Certificates 8 42 47 53 37,5
Area of Interests (AOI) Accounting Chief / Women Candidates Averages
Most Attractive
Candidate
Second Most
Attractive
Candidate
Notr Attractive
Candidate
Non Attractive
Candidate
Picture 67 34 31 53 46,25
Age 5 7 3 15 7,5
Education 11 21 10 18 15
Experience 71 179 64 172 121,5
Language 9 19 8 23 14,75
Computer Skills 27 51 14 52 36
Certificates 25 69 6 83 45,75
20. Empirical Analysis -Eye Fixation Data-
As seen at Figure 2 and Table 2. the participants look at most the
warehouse clerk candidates’ working experiences (avg.= 89,75
view). The second looking portion was candidates’ photos (avg.
59 view). However the at least viewed portion was language
knowladge (avg. 8,5 view) and age (avg.= 10,75 view).
It can be seen that women candidates' experiences (mean 121,75
view) were the most important factor determining participants'
decisions in recruitment which were followed by candidates'
photographs (mean 46,25 bakış), and certificate information
(mean 45,75).
According to the results of studies examining the candidates will
work as general manager of the hotel it seems they decide
rationally. Results also shows that attractiveness is not play a
important role fort he recruitment process.
21. Conclusion
According to the findings, firstly, it can be deduced that hotel
managers are more concerned with candidates’ work experience
rather than their attractiveness while they examine their curriculum
vitae. Similar results can also be seen in the results of the study of
Gilmore, Beehr and Love (1986).
However, it is also obvious that, secondly, hotel managers look at the
photographs of the candidates while examining their curriculum vitae
in order to employ them. Specifically, hotel managers are found to
look at the most attractive candidate’s face two times more compared
to other unattractive ones during the process of women candidate
selection. Thirdly, it can be seen that hotel managers go over
candidates’ certificates.
22. Conclusion
As a final remark, it may be suggested that candidates write their
work-related experience in the beginning part of their curriculum
vitae. Moreover, candidates who receive extra certificates during their
university life may have advantages over their rivals by having a more
attractive curriculum vitae. Especially newly graduates may have
problems with work experience. They may fill this gap with qualified
certificates in order to decrease this disadvantage.