Kapadia uses several film techniques to generate an emotional response at the climax of the film Amy. He uses sad emotional music, particularly strings and piano, to tug at the heartstrings of viewers. Slowly bringing in the piano score sets the mood. The film also focuses on showing people crying at Amy's funeral to convey the raw emotion of the atmosphere, as seeing others cry can be relatable. Finally, a show reel of pictures and videos of Amy is used to show she was a normal person like viewers, which with the background music makes the scene very emotional.