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Artistry
- 1. Beauty Over view Artistry and Attitude
- 2. Cover Sheet forTrainers use only Product Overview - Beauty • Name of module : Product Overview - Beauty • Contents : PPT • Delivery time 1 hour 30 minutes • Target audience : open for all / LOS Based • PV Criteria : None • No of participants : 50-200 / Large Format • Plan and conduct : ET/ ST (can be clubbed with ITTO/ E learning orientation Program) • Session to be held : All Office Locations, • Logistics : Large screen, LCD, Audio visual • Seating: Theatre style Launch – April ‘12 Champion : Manjula Sinha Review - April ‘13 Monika Popli
- 3. Beauty What does Beautymean to you? Does it matter ?
- 4. Some skin concerns…. Unclear Skin Dark Spots Dry Skin
- 5. Is it possibleto look Beautiful? We are all born beautiful Our lifestyle & environment affects our skin With a little “CARE” looking beautiful is possible!
- 6. Beauty Mar ketOver view Color s Skin Care Skin Colors Care Total Beauty Mar ket in India, 2010, estimated at Rs 5833 Cr
- 7. Beauty Market Super Pr emium Mid Mar ket Mass Mar ket Premium 5% 25% 46% 24% Artistry Attitude
- 8. ARTISTRY A Global Leader in Prestige Beauty Over 40 years of Experience Over $1 billion in annual sales The only direct selling brand classified in the Prestige category Artistry is one of the world’s top five, largest-selling, prestige brands of facial skin care Source: Euromonitor: Global Retail sales 2010
- 9. ARTISTRY Brand History Artistry was launched in 1968 Currently available in 51 countries in almost 40 years of existence Has 250 unique products to choose from Top Markets - Japan, US, Korea, China, Thailand
- 10. The ARTISTRY difference High Tech Developmental Production • State of the Art Manufacturing Facility • NASA Technology Start-to-Finish Development & Production • Quality Control • Differentiation • Distributor Driven
- 11. The ARTISTRY difference Formula Integrity • Product Performance • 100% Satisfaction Guarantee Safety, Reliability and Simplicity • Dermatologically tested for allergies • No Animals used in testing • Global Panelists • Honest Claims
- 12. ARTISTRY Production History Most Artistry products are manufactured in a dedicated cosmetics plant at World Headquarters Linked to over 500 scientists, engineers and technicians Over 4500 collective years of research and development experience
- 13. ARTISTRY’s Scientific Breakthroughs DefenceComplex 4 - Anti oxidant technology to fight free radicals Whitening Complex - Special patented Complex that lightens the skin Hydrolipid Matrix - Maintains optimal moisture balance keeping skin looking healthy and young Desert Hydration Complex - Helps hold vital moisture in your skin Aura of Protection - Inhibits and neutralizes free radical damage
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- 15. Skin Dry Skin • Dry Skin lacks moisture and nourishment • Cells near the top are starving and create a rough, dry surface Skin Cell Dry Skin Cell Oily Skin • Oily Skin suffers from a lack of balance between oil secretion and moisture • Dry cells and extra oil create an unattractive, uneven appearance Dry Skin Cell
- 16. Artistry Range inIndia Daily Weekly Special Care Care Care
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- 18. Daily Care Regime 3Step Daily Care Regime Cleanse Moisturize Tone and and & Protect Exfoliate Hydrate Rebalances, cleanses Rebalances and Moisturizes, balances and purifies skin controls and protects the surface oils skin’s surface
- 19. Daily Care Regime Skin Type Hydrating System Balancing System Dry Combination Oily
- 20. Hydrating System For Normal to dry skin • Optimizes skin’s moisture level with Nourish 3 : featuring Chia and Indian Fig • Exclusive Artistry Hydro Lipid Matrix • Provides 12 hours of moisturizing
- 21. Hydrating Cleanser Best for normal-to-dry skin Use twice daily BENEFITS • Rebalances and purifies skin • Soothes and smoothens dry skin texture for a radiant finish • Will not strip skin of natural oils FEATURES • Nourish 3 Complex with ultra moisturizing ingredients • Gentle foaming cleanser with Oat Extract • Soap-free formula Cleanse
- 22. Hydrating Toner Best for normal-to-dry skin Use twice daily after cleansing BENEFITS • Hydrates: Refreshing two-phase toner • Rebalances skin while controlling surface oils • Energizes skin, boosting its ability to stay hydrated throughout the day FEATURES • Nourish 3 Complex • Essential Fatty acids from Chia, Rice Bran, Sesame Tone
- 23. Hydrating Lotion SPF15 Best for normal-to-dry skin Use twice daily after Toning BENEFITS • Keeps skin perfectly hydrated throughout the day • Light weight, oil-free lotion with perfectly balances and protects the skin from UVB/UVA damage FEATURES • Optimizes skin’s moisture level with Nourish 3, featuring Chia and Indian Figs • Has broad spectrum SPF 15 and patent-pending Aura of Protection Moisturize
- 24. Balancing System For Normal to Oily skin The Tri-Balance Complex : Desert Hydration Complex, Hydro Lipid Matrix Helps control surface oil for up to 12 hours. Gives the skin a matt finish & leaving it looking beautiful
- 25. Balancing Cleanser Best for normal-to-oily skin Use twice daily BENEFITS • Rebalances and purifies skin • Gently removes excess sebum, dirt , without stripping the skin of oils • Clears & Clarifies oily skin visibly and to the touch FEATURES • Oat Based Cleansing ingredient • Artistry’s Hydrolipid Balancing Matrix • Acerola Cherry Fiber Cleanse
- 26. Balancing Toner Best for normal-to-oily skin Use twice daily after cleansing BENEFITS • Normalizes skin pores • Removes residual sebum and prepares skin for moisture absorption • Controls Oil: Naturally de-shines the T- Zone and reveals a fresh matte finish •Will not strip skin of natural oils FEATURES • Artistry’s exclusive Tri Balance Complex with unique phytonutrients • Artistry Hydrolipid Matrix Tone
- 27. Balancing Lotion Best for normal-to-dry skin Use twice daily after Toning BENEFITS •Balances Water by enhancing skin’s Natural Moisture Barrier (HLM) •Moisturizes and Protects against environmental damage FEATURES • Artistry’s exclusive Tri Balance Complex • Aura of Protection Technology – providing antioxidant & anti pollution above skin surface Moisturize
- 28. Weekly Care Exfoliate and cleanse Polishing Scrub Massage Creamy massage and energize Moisture Intense Moisturize Masque
- 29. Polishing scrub Best for all skin type Use once/ twice a week, in place of a cleanser BENEFITS • Jojoba beads help to speed up the exfoliation process of Dry / dead skin and leaves the skin smooth & polished • Makes the skin healthy, clean, glowing and soft FEATURES • The transparent Blue Foaming Gel, contains: • Jojoba beads, Nutrilite® approved Ginseng, Nutrilite® Chamomile and Jojoba beads Exfoliate and cleanse
- 30. Creamy massage For all skin types Use after Cleansing and Toning skin BENEFITS • Hydrates and moisturizes the skin, making texture of the skin softer and smoother • Essential nourishment, enhances clarity and beauty of the skin • Non-comedogenic & Non-acnegenic FEATURES • Contains jojoba, avocado, shea butter and meadow foam seed oil • Exclusive Hydro lipid matrix Hydrates and moisturizes
- 31. Moisture Intense Masque For all skin types Use after Creamy massage (once/twice a week) BENEFITS •Gives that extra moisture surge and restores moisture barrier preventing future drying. • Improves skin texture and makes the skin surface softer FEATURES • Nutrilite approved Chamomile provides soothing properties • Exclusive ARTISTRY Hydro Lipid Matrix helps hydrate skin Restore moisture
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- 33. Special Care Use daily, if needed. Dark circles, puffiness & fine lines Replenishing Eye Crème Dull Skin Roughness, skin Skin Refinishing Lotion / Alpha tone Hydroxy Serum Plus Skin brightening and reduce skin Pure White Essence discoloration Repair your skin while you sleep fine Time Defiance Night lines and Energize Replenishing Crème / Lotion For Skin elasticity & firmness & wrinkles Time Defiance Day Protect Crème and Lotion
- 34. Replenishing Eye Creme For all skin types Use twice daily after cleansing and toning face BENEFITS •Fortifies, strengthens & help reduce dark shadows and puffiness •Linseed and licorice soothes to relieve the look of tired eyes FEATURES • Coneflower and Vitamin A • Citrus bioflavonoids • Linseed and licorice Restore moisture
- 35. Alpha Hydroxy SerumPlus For all skin types Use twice daily on a clean skin surface • BENEFITS •Visible results in one day •Skin looks smoother, firmer, younger •Hydrolipid matrix maintains moisture in skin FEATURES • Blend of alpha-hydroxy acids & Nutrilite acerola cherry. • Green tea extracts for Skin soothing properties • Patented Oat Extract For a smoother younger Looking skin
- 36. Skin Refinishing Lotion For all skin types- safe for Sensitive skin • Use twice daily on a clean skin surface BENEFITS • Enhance exfoliation of dead cells and dry skin • Provides improvement of skin tone and fine lines , noticeable within a week FEATURES • Specialized Oat Extract, Sugar derivative complex & Algae extract in an exclusive formulation. For a smoother younger • Exclusive Artistry Hydrolipid Matrix Looking skin • Non acid technology.
- 37. Pure White Essence For • all skin types Use twice daily, after Cleansing , toning BENEFITS •Light , non greasy serum which energizes and nourishes the skin •Provides cell protection and renews cell vitality •Clinically proven to reduce dark spots and discoloration. FEATURES • Contains Black Cohosh & Asparagus extract • Patented Whitening complex For a brighter looking skin
- 38. tio n ol ora di sc Pollution s, Stress rinkl e ,w ge ma in Da Sk Smoking Changing Abnormal Hormones
- 39. Protect your Skinfrom damage I would love to maintain my youthful skin I want to prevent prematu re aging ANTI AGEING
- 41. TIME DEFIANCE Day Protection •Crème and Lotion Crème for Dry skin & Lotion for Oily skin Use in the morning after Cleansing , toning and any other special need products BENEFITS • Wrinkle reduction, diminishes the appearance of fine lines • Firmness and elasticity maintained • Provides 10 hours of Anti Oxidant protection • 41% more youthful looking skin FEATURES • Derma Cell exchange complex • Defence Complex 4.0 • SPF 15 UVA/ UVB Broad spectrum Protection For a brighter looking skin TIME DEFIANCE
- 42. TIME DEFIANCE NightRecovery Crème and Lotion Crème for Dry skin & Lotion for Oily skin • Use at night after Cleansing , toning and any other special need products BENEFITS • Repair your skin while you sleep • Optimizes cellular communication • Firmness and elasticity maintained • 41% more youthful looking skin FEATURES • Derma Cell exchange complex • Defence Complex 4.0 • SPF 15 UVA/ UVB Broad spectrum Protection Energize your skin as you sleep
- 43. Clinical Results after 12 week use 41% more youthful-looking skin 55% more effective at wrinkle repair 19% firmer skin 181% improvement in skin hydration 93% users felt Time Defiance leaves skin feeling soft, smooth and with improved texture and luminosity 79% of panelists felt their skin looked more youthful TIME DEFIANCE
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- 45. Artistry makeup Hydrating Foundation Conceals blemishes and evens out skin tone Hydrates, nourishes & protects from environment Available in 3 shades Loose Powder Prevent oily breakthrough and shine Creates smooth, matte-finish Available in 3 shades
- 46. Artistry Skin Care Daily Weekly Special Care Make Up • Replenishi ng Eye •Cleanser • Polishing Cream • Hydrating Scrub Foundatio •Toner • Time n • Creamy Defiance • Loose •Moisturizer Range Massag Powder • Skin e Refinishin • Moisture g Lotion Intense • Pure White Masque Essence • Apha Hydroxy
- 47. Skin Care Regime • Cleanser/Scrub • Toner • Creamy Massage • Masque • Replenishing Eye Cream • Skin Refinishing Lotion/ AHSP • Pure White Essence • Time Defiance Moisturizer • Hydrating Foundation • Loose Powder
- 48. Attitude – Skincare and Colors For the young woman of Today Pr emium Range Every woman deserves to look beautiful Put together with real people’s experiences
- 49. Attitude – Skincare Attitude Skincare
- 50. Unique Skin VitalizingComplex Mango Seed Butter Coconut Water Rosemary Extract
- 51. Attitude CTM A dailyritual that is a must in today’s busy lifestyle Combats the pollution & daily environmental damage to your skin Normal to Dry Skin & Normal to Oily skin y d ail ice Tw
- 52. Attitude Cleanser, Toner andMoisturizer Cleanser • Gentle, non-drying • Deep pore cleansing lotion • Effectively removes make-up, dirt and excess oil • Leaves skin feeling soft, fresh and clean Toner • Gentle, oil-free, astringent Toner • Helps remove excess surface oil & residual cleanser
- 53. Attitude Moisturizer Attitude Moisturizer • Oil free moisturizer • Gentle and hydrating cream • Contains Vitamin E & SPF 8 • Effectively forms a moisturizing barrier against the drying environment • Smoothens and softens skin.
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- 55. Attitude Face wash 100% soap free • Gentle, Water based gel, rinses easily • Effectively removes dirt & excess oil • Leaves the skin feeling clean & soft • For all skin types Hand and Body Cream • Light non greasy formula • Contains Vitamin E • Reduces dry and scaly appearance of skin • Spreads easily Face wash Hand and Body Cream • Non comedogenic
- 56. Attitude Foot Cream • Exfoliation and moisturizing in a single product • Helps heal cracked heels • Soothes, softens and refreshes tired feet • Contains Vitamin E • For all skin types Sunscreen • Light non greasy non sticky lotion Sun Protection with SPF 15 • Gets absorbed quickly • For all skin types Foot Cream Sunscreen
- 57. Attitude Face Masque • Aids in exfoliation of dead skin • Deep cleanses the skin • Absorbs the excess oil deposits that can clog pores • Reduces the oily appearance and shine • Leaves skin feeling soft, fresh and clean • Quick Drying Time • For all skin types Face Masque
- 58. Attitude Colors Shades & Trends change with every season Improved Formulation Packaging with new look with new trends
- 59. Attitude Colors -Lipsticks Improved Formulation Higher Moisturization with Natural Shea Butter Improved pay-off and color bleeding Vitamin E, Almond oil, Jojoba Oil and sunscreen agents protect lips against harmful UV rays of sun “Long lasting lipstick enriched with NATURAL SHEA BUTTER”
- 60. Attitude Colors -Nail Enamel Water resistant Larger coverage with long wear Less chipping Less Yellowing Actives like sea weed extract which nourishes nails
- 61. Attitude Colors Waterproof, super long wearing (more than 6 hrs) Fine Tip applicator ensures soft easy accurate application Dries Quickly, Eyeliner - No fading & No smudging Water proof & Smudge proof, Quick drying Suitable for regions with hot climate Suitable for Contact lens Mascara wearers
- 62. Attitude colors • Trio Eye Shadow consisting three shades • Thin Film leaves the eyelids ultra smooth, creamy and velvety to the touch • Quick and easy application Eye Shadow • Color blends easily • Duo Blusher consisting of two shades Pink & Bronze • The color blends evenly and flawlessly on the cheek • Advanced smooth, creamy and velvety to the touch • Quick and easy application • Color blends easily Blusher
- 63. How to choosea Skin Care Regime for yourself Start with the CTM and Consider your follow a regime skin’s special for your skin’s Consider your needs special needs age group Consider your skin type
- 64. How to choosea Skin Care Regime for others Understand the Need Match with Product Depending upon • Skin type • Age • Daily Routine
- 65. Yes, Beauty canbe achieved!!
- 66. The Way togo about … Colors should pave the path for Skincare Hold Ladies’ Colors Meet Colors for creating at home Excitement Offer Attitude Colors to the new User Skincare for Volumes Introduce Attitude Skincare Introduce Artistry Skincare
- 67. Trainings for You Present & Retail Experience Advanced Beauty Know Solutions Brand Centre Advanced Selling Overview Session Skills SPA Experience Health & Beauty Experience GMSW Self Empowerment Tools: E Learning All Product Training guides Brochures
- 68. Business Support Material Artistry Beauty Book
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- 70. Use Beauty productsand see the difference!!
Editor's Notes
- #7 Emphasize on skin care --- also talk about the market increase seen in the colours . However, the largest segment is Skin care .
- #9 Others in this group include Lancôme, Clinique, Estée Lauder and Shiseido
- #13 Most Artistry products are manufactured in a dedicated cosmetics plant at World Headquarters Over 4500 collective years of research and development experience Linked to over 500 scientists, engineers and technicians 89 research and development facilities around the world
- #16 Absence of proper skin care routine leads to following skin problems: Dullness Dryness Clogging of pores Pimples & Acnes Loss of firmness Loss of elasticity 7)Uneven skin texture & tone Skin that suffers from a lack of balance between oil secretion and moisture Pink layer reflects excessive sebum and oily pores Thin cells near the top represent cells suffering from lack of moisture Dry cells and extra oil create an unattractive, uneven appearance
- #21 Optimizes skin’s moisture level with Nourish 3 Complex What is Nourish 3 Complex ? This complex is a unique combination of Natural oil Extracts (a) Desert Hydration Complex (b) Essential Fatty acids Desert Hydration Complex has unique Phytochemicals from Indian fig, Tamarind & Resurrection Plant ( Myrothamunus Flabellifolia) Essential Fatty acids from Chia, Borage, Rice Bran, Kukui Nut,Sunflower,Corn, Sesame, Macadamia Oils Provides 12 hours of moisturizing What is Artistry’s Hydrolipid matrix? Hydro in “Hydrolipid” refers to a complex of carefully selected humectants ingredients. Humectants - help trap and maintain the moisture in contact with the skin’s surface cells. The skin also produces its own humectants …. But these are depleted due to lifestyle factors , environmental factors and must be replenished in order to keep the skin from drying out . Artistry’s Hydrolipid matrix contains some of the newest , most effective humectants similar to those found in the human skin . Lipid in Hydrolipid matrix - This refers to a combination of three main types of lipids found in the skin.. Hydrolipd matrix has all three types of lipids because they act together to form the moisture barrier of the skin. Lipids work at a slightly lower level of the stratum corneum than humectants, and help the skin control excessive moisture loss and maintain hydration.
- #22 What is a cleanser? For a more healthier, radiant skin , CLEANSING is important. Cleansers dissolve and remove makeup, oil, and dirt without damaging the skin. Cleansers are important because plain, ordinary soap can often be too harsh. Soap can disrupt the skin’s natural Ph Balance. Cleansing tips Cleanse the skin both in the morning and at night. No skin benefit with rigorous cleansing Washing with too hot or too cold water can scald/ shock the skin and disturb the natural chemical balance and cause broken capillaries Always use clean hands to care for your skin, and avoid touching your skin unless claensing or when applying cosmetics Before cleansing …. Pores and skin’s surface details are not visible due to Sebum, makeup and dirt build up . But after cleansing , when makeup a, sebum and dirt is removes the pores and skin’s surface is visible. Hydrating Cleanser Features Nourish 3 Complex with ultra moisturizing ingredients Gentle foaming cleanser featuring Oat Extract Soap-free formula Benefits rebalances and purifies skin soothe dry skin for a radiant finish Smoothens skin texture visibly and to the touch will not strip skin of natural oils
- #23 What is a Toner? For a more healthier, radiant skin , Toning is important. Toning removes residual makeup, oil, and dirt without damaging the skin and closes pores. Smoothens skin texture visibly and to the touch will not strip skin of natural oils
- #24 What is Nourish 3 Complex ? This complex is a unique combination of Natural oil Extracts (a) Desert Hydration Complex (b) Essential Fatty acids Desert Hydration Complex has unique Phytochemicals from Indian fig, Tamarind & Resurrection Plant ( Myrothamunus Flabellifolia) Essential Fatty acids from Chia, Borage, Rice Bran, Kukui Nut,Sunflower,Corn, Sesame, Macadamia Oils Provides 12 hours of moisturizing What is Artistry’s Hydrolipid matrix ? A combination of Humectants and lipids Hydro in “Hydrolipid” refers to a complex of carefully selected humectants ingredients. Humectants - help trap and maintain the moisture in contact with the skin’s surface cells. The skin also produces its own humectants …. But these are depleted due to lifestyle factors , environmental factors and must be replenished in order to keep the skin from drying out . Artistry’s Hydrolipid matrix contains some of the newest , most effective humectants similar to those found in the human skin . Lipid in Hydrolipid matrix - This refers to a combination of three main types of lipids found in the skin.. Hydrolipd matrix has all three types of lipids because they act together to form the moisture barrier of the skin. Lipids work at a slightly lower level of the stratum corneum than humectants, and help the skin control excessive moisture loss and maintain hydration. Hydrating Lotion SPF 15 Features Optimizes skin’s moisture level with Nourish 3, featuring Chia and Indian Figs, Has broad spectrum SPF 15 and patent-pending Aura of Protection Essential Fatty acids from Chia, Rice Bran and Sesame Benefits Light weight, oil-free lotion with perfectly balances and fully protects on and above the skin’s surface Keeps skin perfectly hydrated throughout the day. Free Radical protection
- #25 Oil controlling Tri balance Complex featuring Acerola cherry and natural hydrating Indian fig, intuitively and effectively normalize , equalize and balance oil in Normal to Oily skin type . Desert Hydration Complex has unique Phytochemicals from Indian fig, Tamarind & Resurrection Plant ( Myrothamunus Flabellifolia) Hydrolipid Complex is a combination of Humectants and lipids . Humectants which help to trap and maintain moisture in the skin’s surface cells and Lipids help the skin control excessive moisture loss and maintain hydration.
- #26 Balancing Cleanser Features Oat Based Cleansing ingredient Artistry’s Hydrolipid Balancing Matrix Acerola Cherry Fiber Benefits Rebalances and purifies skin Gently removes excess sebum, dirt , without stripping the skin of oils Clears & Clarifies oily skin visibly and to the touch
- #27 Balancing Toner Oil controlling Tri balance Complex featuring Acerola cherry and natural hydrating Indian fig, intuitively and effectively normalize , equalize and balance oil in Normal to Oily skin type . Features Artistry’s exclusive Tri Balance Complex with unique phytonutrients Artistry Hydrolipid Matrix Contains Acerola Cherry Fiber Benefits Normalizes skin pores Removes residual sebum and prepares skin for moisture absorption Controls Oil: Naturally de-shines the T- Zone and reveals a fresh matte finish
- #28 Oil controlling Tri balance Complex featuring Acerola cherry and natural hydrating Indian fig, intuitively and effectively normalize , equalize and balance oil in Normal to Oily skin type . Balancing Lotion Features Artistry’s exclusive Tri Balance Complex Aura of Protection Technology – providing antioxidant & anti pollution above skin surface Benefits Balances Water by enhancing skins Natural Moisture Barrier (HLM) Moisturizes and Protects against environmental damage
- #31 Massaging action improves blood circulation Enhances the feeling of stress-free relaxation
- #32 A calming facial masque designed to restore moisturization to dry dehydrated skin. The formula is whipped crème base containing light aromatheraphy type properties to aid in relaxation Features Contains Nutrilite approved Chamomile known for its soothing properties Artistry’s Hyrdrolipid Matrix to hydrate, smooth and protect against moisture loss. Contains honey suckle fragrance to aid in relaxation
- #35 Apply twice daily after cleansing, toning face . Apply around eyes to address dark shadows, puffiness and fine lines Features Contains Vitamin A and Artistry Hydrolipid Matrix, an exclusive moisturizing complex, to help hydrate, smooth and protect the skin against moisture loss. Citrus bioflavonoids from Madarin orange, grapefruit, lemons and bitter orange flowers helps to reduce appearance of dark circles. Linseed and Licorice extracts are known to soothe the skin. Benefits Reduces the appearance of dark circles around the eye, by 29% in 16 weeks. Reduces the appearance of puffiness around the eyes in 24hrs. Soothes the skin
- #36 Features Blend of alpha-hydroxy acids & Nutrilite acerola cherry. Guarana, Kola nut and Green tea extracts for Skin soothing properties Patented Oat Extract Benefits Visible results in one day Skin looks smoother, firmer, younger Hydrolipid matrix maintains moisture in skin
- #37 Non acid technology that instantly improves the appearance of skin texture . This technology enhances natural exfoliation process without Hydroxy acids ….. as in “Alpha Hydroxy Serum plus “
- #38 A luxurious serum with powerful blend of ingredients that work synergistically to boost the skin brightening. Clinically proven to reduce dark spots and discoloration. Skin will be visibly lighter in as little as 14 days. Skin is brighter by 116% in just 12 week Clinically tested, visibly whitens skin in less than 2 weeks 45% improvement in skin transparency 92% of panelists noticed that Pure White essence made their skin white/brighter in just 12 days Use : After Cleansing , toning use , Pure White Essence, twice daily, Use after Skin refinishing lotion/ Alpha hydroxy, but, before moisturizer Features : Contains black cohosh and asparagus extracts for better brightening results Patented Whitening complex of lemon, cucumber, Bitter Orange peel extract & Vitamin C derivatives
- #39 In our daily life, skin is being exposed to extreme weather conditions. The cold and hot air blowing, robs our skin of the precious moisture content. The result is dry and rough skin surface. The healthy shine in skin is lost and replaced by a dull wrinkled skin. Also as we discussed the loss of elasticity of the muscles supporting the skin results in loose and sagging skin skin surface.
- #40 Maintain youthful looking skin & Protect your skin from all these damages Increased dryness Rough & sheen-less skin surface Loss of firmness & elasticity of skin Appearance of fine lines and wrinkles
- #42 Derma Cell Exchange complex is a preventive complex which supports the dermal structure of the skin Defence Complex 4.0 is a free radical complex . protecting cells from damage Wrinkle reduction Firmness and elasticity maintained Defence Complex 3.0 : Provides protection form free radicals on all the three stages of free radical damage for complete 10 hours. SPF 15 : Provides protection from UV A & UVB radiation. Hydro-lipid matrix :Provides moisture to the skin. Cream is for Dry skin type while Lotion is for Oily Skin Type Provides 10 hours of Anti Oxidant protection 41% more youthful looking skin Immediately increases the skin’s hydration by 181 %
- #43 Repair your skin while you sleep. Reverse the signs of visible aging. Cellular energy is naturally boosted to help restore firmness and elasticity Derma Cell Exchange complex is a preventive complex which supports the dermal structure of the skin Defence Complex 4.0 is a free radical complex . protecting cells from damage Wrinkle reduction Firmness and elasticity maintained Defence Complex 3.0 : Provides protection form free radicals on all the three stages of free radical damage for complete 10 hours. SPF 15 : Provides protection from UV A & UVB radiation. Hydro-lipid matrix :Provides moisture to the skin. Cream is for Dry skin type while Lotion is for Oily Skin Type Provides 10 hours of Anti Oxidant protection 41% more youthful looking skin Immediately increases the skin’s hydration by 181 %
- #46 Nourish 3 Complex optimizes, equalizes and balances the skin Aura of Protection helps combats free radicals above the skin’s surface Ideal Shade Technology adjusts intuitively to match natural skin tone SPF 20 PA+++ helps protect against UVA/UVB rays
- #49 The reason for the enhancement is to catch up with the market trend.
- #51 Mango Seed Butter Gorgeous rich butter pressed from the seed of the mango fruit. Regenerative, restores elasticity and renews skin. Protects, softens and nourishes skin. Coconut water Light moisturizer that also decreases excessive oil on the skin, which could make it beneficial for smoothing out combination skin as well. It also improves skin elasticity, tone and softness Rosemary Extract Rejuvenates your skin as it helps in faster skin renewal that makes you look youthful. It is an antibacterial, it cleanses and controls excess oil.
- #52 Connect all the products in three words---why? --- when--?/ how---? Why ctm--- damage which might occur due to enviromental exposure which can be taken care of by the use of ctm---explain the importance of CTm---its functions. When-- denotes time factor---- and frequency --- which is twice a day..necessary and if someone exposed a lot then would need to wash the face again…and apply a sunscreen with the moisturisier How ---talk about the process of application….
- #53 Attitude Cleanser Benefits Gentle, non-drying Deep pore cleansing lotion Effectively removes make-up, dirt and excess oil Leaves skin feeling soft, fresh and clean How to use: Squeeze small quantity onto the cotton pad Smooth gently on face and neck Rinse with water Follow with Attitude Toner & Moisturizer Use twice daily Toner Benefits Gentle, oil-free, astringent Toner Helps remove excess surface oil & residual cleanser Toner How to use Pour small quantity onto the cotton pad Smooth gently on face and neck Follow with Attitude Moisturizer Use twice daily
- #54 Oil free moisturizer Attitude Moisturizer Benefits Gentle and hydrating cream Contains Vitamin E & SPF 8 Effectively forms a moisturizing barrier against the drying environment Smoothens and softens skin. How to use Take small quantity onto the palm Divide on the face by touching on forehead, cheeks, chin, nose and neck Smooth gently on face and neck Use twice daily
- #55 Connect the products with the same WHY __ WHEN & HOW. Please explain in detail WhY to use these products– explain the pros and corns if and if not used. WHEN---- Time factor and the fequency… HOW– process of application. Make sure all the details are covered in the process. Sunscreen – with SPF 15, protects from UVA & UVB rays Hand & Body Cream – Light, non greasy formula with Vit E Foot Cream – Exfoliates & moisturizes with Vit E Face Masque – Contains a special blend of Mineral Rich Clays Face Wash – 100% soap free effectively removes dirt & excess oil
- #56 Face wash 100% soap free Gentle, Water based gel Fresh floral fragrance Effectively removes dirt & excess oil Rinses easily Leaves the skin feeling clean & soft For all skin types Hand and Body Crème Light non greasy formula Contains Vitamin E Reduces dry and scaly appearance of skin Spreads easily Non comedogenic
- #57 Face wash 100% soap free Gentle, Water based gel Fresh floral fragrance Effectively removes dirt & excess oil Rinses easily Leaves the skin feeling clean & soft For all skin types Hand and Body Crème Light non greasy formula Contains Vitamin E Reduces dry and scaly appearance of skin Spreads easily Non comedogenic
- #62 Eyeliner Waterproof , super long wearing Dries quickly Mascara Water proof & Smudge proof, Quick drying Suitable for regions with hot climate Suitable for Contact lens wearers
- #63 Eye-shadow secrets For Deep-set eyes Shape the eyebrows in a slight upward shape. These eyes have a pronounced crease and can look dramatic on their own without any make up at all. Never put dark color in the crease line. Use light colors on your eyelids. Add a highlighter above the eye crease line. Outline the eyes with a slightly darker shadow than the shadow used on the eyelids. Use lots of mascara. For Wide-Set Eyes Keep the brow full not too thin. Make them appear closer by applying a deeper shade from inner corner to mid-lid. Apply a lighter shade from mid-lid to outer corner. Blend in the middle of lid where shades meet. Also reverse the mascara - darker inside and lighter outside. For Close-Set Eyes Pull the eyebrow up and out. Use a lighter shade from inner corner to mid-lid; apply a just-slightly deeper shade from mid-lid to outer corner; blend in the middle. Keep your strokes in an upward-outward movement. Keep the eyeliner dark at the outer corner and lighter as it moves towards the inner corner. Apply mascara and then add a second coat only to the outside lashes. Do not add color close to the nose. For Glasses-Wearers Most glass wearer feel that since their eyes are hidden behind the glasses so their eyes can't be noticed - but nothing can be further from the truth. Glasses can magnify the eye bringing them into prominence. First select a glass shape that compliments the eyes and face. Now paint your eyes starting with a dark color close to the eyelashes and move upwards with a lighter color as you near the eyebrows. Add 2 coats of mascara. Blusher – What’s My shade? A sweep of rouge over your cheeks is the surest way to wake up dull, tired skin. It adds radiance to your loo k. Want to know your shade? Pinch your cheeks and the colour you see, choose shades closer to it. Or you can also match it with your lip colour. Dos in Blush Application Always use blush after you are done with your rest of the makeup. Corals, Rose, Pink and earth tones work best on Indian skin. Always blend your blush towards the temples. Smile and circle the apples of the cheeks with the brush and then sweep in an upward manner. Don’ts in Blush Application Do not over do; keep the blush as sheer as possible for natural impact. Never just circle your cheeks with blush or you will be mistaken for an escaped clown from a circus.
- #64 Lay emphasis on the fact that before recommending a skin care regime whether Artistry or Attitude certain criterias needs to be considered
- #66 WE have seen how Rich our skin look’s by using the skin care … but let’s see how well defined we can look further. Yes ! We are talking about Enhancing our looks!!
- #67 Hold Colors Meets at your home Entice the new audience with Attitude’s new exciting shades of the season In the process, introduce the Skincare products