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Uploaded byakashbalram
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Amway Marketing Product Mix

This document provides an overview of Amway products. It covers Amway's product mix, which includes nutrition, beauty, beauty and body, and home care products. It describes some of the specific product lines within nutrition, such as sports nutrition, health care, and oral care products. The document also discusses product depth within oral care and haircare lines. It notes that Nutrilite offers a range of supplement drinks and flavors. In insights, it mentions Amway's air treatment system and a study on consumer attitudes toward Amway products in India.

Marketing◦
Presented By: Akash Balram
Topics Covered: • Introduction • Product Mix • Product Width • Product Length • Product Depth • Insights 2
Introduction • Amway is a well known MLM/Network Marketing Company. • As a customer: When you make a purchase with Amway, you get more than quality products—you get a promise that we’ll protect your purchase. If you are not satisfied with the product, return it within its satisfaction guarantee timeframe. • As an Amway Independent Business Owner: We know becoming a business owner is no small thing. Since the start, people have been our priority – and when you are an Independent Amway Business Owner, we’re committed to supporting you every step of the way, from humble beginnings to hard-earned success. 3
Product Mix Amway Nutrition Beauty Beauty and body Home Care 4
Product Width Nutrition Vitamins & Supplements Weight Management Sports Nutrition Energy Drinks 5
Product Length • SPORTS NUTRITION : Beverages ,protein products , bar and snaks • HEALTH CARE : Women health , heart health , bone and joint health • ORAL CARE : Glister toothpaste , Nature’s Gate toothpaste , Kids flavour toothpaste • HAIR CARE : Santinique shampoo and conditioner ,Santinique hair therapy • MEN GROOMING : Dynamite shaving product , Dynamite deodorant . • BODY CARE : Family bar soap , Body series lotion • NUTRILITE : Offers complete range of supplements 6
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Product Depth • PRODUCT DEPTH OF ORAL CARE – • Glister toothpaste- Fluride toothpaste ,Natural toothpaste • Persona advanced toothbrush – Family toothbrush ,classic toothbrush ,Kids toothbrush • PRODUCT DEPTH OF HAIRCARE – • Satinique hair masque- Basic ,advanced • Santinique shampoo- Conditioner ,Anti- Dandruff, Conditioner and Anti –dandruff • NUTRILITE- • Drinks in different flavours like banana , chocolate, mango ,mix fruit • ATTITUDE – • Attitude daily care solutions • Attitude colours • Artistry special care 8
Insights • Air treatment system from Amway ensures a cleaner and healthier residential environment as air quality declines globally • A STUDY ON CONSUMER ATTITUDE TOWARDS AMWAY PRODUCTS IN VIRUDHUNAGAR TOWN 9
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