Amul summer project report chinmay bande 2003
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I was allotted 2 newly appointed distributors in Pune.I set all procedures for them and designed POP program for Amul as well.
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The document discusses Amul, an Indian dairy cooperative. It summarizes that Amul was formed in 1946 to empower farmers and address exploitation of backward communities. It is owned by 3.1 million farmers and supplies products to 2.1 billion consumers. Amul developed a hierarchical cooperative network from farmers to markets to deliver competitive advantage while leveraging scarce resources. It has a diverse product portfolio and follows an umbrella branding strategy across its vast network.
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This document provides a 3 page summary of a marketing research project report on the effectiveness of chocolate advertisements for Amul. It begins with an introduction to Amul's history starting in 1946 as a milk cooperative in India. It then discusses the main steps involved in marketing research including defining the problem, identifying information needs, determining data sources, research methods, data analysis, and reporting. The document provides background information on Amul's business and plants to help define the context of the marketing research project.
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This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's founding in 1946 in response to exploitation of milk farmers by private traders. Amul now has over 3 million milk producer members. The document profiles Amul's organizational structure and operations, products including milk, butter, ghee, and ice cream. It analyzes the Indian and world dairy industries and Amul's role in India's White Revolution. The document also examines Amul's marketing strategies and provides profiles and analyses of new Amul Lactose Free Milk and Liquid Creamer products.
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The document discusses supply chain management and customer relationship management practices at Amul, the largest dairy cooperative in India. It outlines how Amul has grown to become one of the largest milk producers in the world through practices like timely payments to milk suppliers, quality checks, and using technology to connect farmers to veterinary doctors. Amul also integrates customer feedback, sponsors events to engage customers, and uses mobile apps to provide customer service.
SUMMER INTERNSHIP PROJECT ON AMUL
1) The document summarizes a summer training project conducted at Amul (Anand Milk Union Limited) to study consumer buying behavior with respect to Amul milk.
2) The objectives of the project were to understand consumer awareness, reasons for buying or not buying Amul milk, and analyze usage patterns.
3) Surveys were conducted at retail outlets in Nagpur to collect data and feedback from consumers on Amul milk products like Taaza, Gold, and Double Toned varieties.
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Amul supplychain futureinitiatives
The document discusses Amul, an Indian dairy cooperative. It summarizes that Amul was formed in 1946 to empower farmers and address exploitation of backward communities. It is owned by 3.1 million farmers and supplies products to 2.1 billion consumers. Amul developed a hierarchical cooperative network from farmers to markets to deliver competitive advantage while leveraging scarce resources. It has a diverse product portfolio and follows an umbrella branding strategy across its vast network.
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This document provides a 3 page summary of a marketing research project report on the effectiveness of chocolate advertisements for Amul. It begins with an introduction to Amul's history starting in 1946 as a milk cooperative in India. It then discusses the main steps involved in marketing research including defining the problem, identifying information needs, determining data sources, research methods, data analysis, and reporting. The document provides background information on Amul's business and plants to help define the context of the marketing research project.
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This document is a summer internship project report submitted by Ankita Singh to SIES College of Management Studies. The report studies the market potential of Amul Slim Trim in Thane. Amul is India's largest food product marketing organization owned by the Gujarat Cooperative Milk Marketing Federation. The objectives of the research were to bridge gaps between distributors and retailers, increase awareness of new product launches, and tap into untapped markets. The research involved collecting data from distributors and visiting 25 retail outlets in different areas of Thane over 3 months. The data analyzed availability, awareness, visibility and placement of products. Strategic models like SWOT analysis, product life cycle, segmentation, targeting and positioning were used
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The document reports on a study conducted on the market analysis and sales development of Amul Taaza milk in Kanpur City. The study involved collecting primary data through questionnaires distributed to retailers and customers, as well as secondary data from the Amul website and other sources. The objective of the study was to analyze Amul's retail network and market share in Kanpur, understand customer preferences, and identify areas for improving sales of Amul Taaza milk.
Project report amul (gcmmf)
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's founding in 1946 in response to exploitation of milk farmers by private traders. Amul now has over 3 million milk producer members. The document profiles Amul's organizational structure and operations, products including milk, butter, ghee, and ice cream. It analyzes the Indian and world dairy industries and Amul's role in India's White Revolution. The document also examines Amul's marketing strategies and provides profiles and analyses of new Amul Lactose Free Milk and Liquid Creamer products.
Study of workflow_at_amul,_anand
The study explains AMUL operations in their facility at Anand with the unique AMUL – ANAND Pattern in detail.
SCM & CRM of Amul
The document discusses supply chain management and customer relationship management practices at Amul, the largest dairy cooperative in India. It outlines how Amul has grown to become one of the largest milk producers in the world through practices like timely payments to milk suppliers, quality checks, and using technology to connect farmers to veterinary doctors. Amul also integrates customer feedback, sponsors events to engage customers, and uses mobile apps to provide customer service.
SUMMER INTERNSHIP PROJECT ON AMUL
1) The document summarizes a summer training project conducted at Amul (Anand Milk Union Limited) to study consumer buying behavior with respect to Amul milk.
2) The objectives of the project were to understand consumer awareness, reasons for buying or not buying Amul milk, and analyze usage patterns.
3) Surveys were conducted at retail outlets in Nagpur to collect data and feedback from consumers on Amul milk products like Taaza, Gold, and Double Toned varieties.
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This document provides a project report on studying supply chain management at Amul Satellite Dairy in Pune. It begins with an introduction that outlines the background, objectives, need and scope of the study. It then provides an overview of Amul, including its establishment in 1946, brand name, products, and cooperative structure. It describes the Pune plant, including its year of establishment, location, area, and number of milk collection centers. It outlines the dairy's key products and includes an organizational chart and description of the milk processing stages. In closing, it discusses Amul's operations and supply chain management strategy of coordinating its network and using appropriate technologies.
Customer Relationship Management
1. The document discusses Customer Relationship Management (CRM) strategies used by Nestle. It describes the different types and features of CRM systems as well as how Nestle uses CRM across various divisions.
2. Nestle uses CRM to build relationships with customers by getting feedback, running loyalty programs, and using transaction processing, production control, and collaboration systems.
3. Implementing CRM provides benefits like increased sales, identifying profitable customers, targeted marketing, and enhanced customer satisfaction which can improve Nestle's profitability.
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This document is a project report on the promotion and distribution of Amul ice cream. It provides background information on Amul and its ice cream business. Amul launched ice cream in 1996 and has since become the top brand in India with a 38% market share. The report discusses Amul's objectives, supply chain network, distribution challenges, and opportunities for expanding its business through new products and improved distribution. It also includes a SWOT analysis of Amul ice cream that examines its strengths in brand recognition and product quality against weaknesses in advertising and packaging.
Amul distribution network
The document presents on the distribution network management of Amul. It discusses Amul's procurement process which involves collecting milk from village cooperative societies twice a day and transporting it for processing. It then discusses Amul's distribution channel which involves transporting processed milk and dairy products from manufacturing units to depots and warehouses, and then to retailers using insulated vehicles. It also discusses Amul's plans to expand direct retailing through franchise-owned stores.
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The document discusses the beverage industry in India, focusing on Amul beverages. It describes the structure of the beverage industry and different categories of beverages including non-alcoholic beverages like milk, juices, soft drinks and hot beverages. It then discusses Amul's role in the Indian dairy sector and ready-to-drink flavored milk market, where Amul holds a wide market share under its Amul brand. The document also notes that other companies are looking to enter milk-based beverage segments in India.
A Study of the Sales and Distribution System at AMUL
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
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- Comparison of Amul with Sanchi
- Recommendations
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The document provides an overview of Amul's supply chain management. It discusses how Amul collects milk from 3.18 million producers across 16,117 villages in India. The milk is transported to chilling facilities and processing plants twice daily. Amul then distributes processed dairy products throughout India using a cold storage network and fleet of trucks. Amul's supply chain is coordinated through its apex cooperative organization, GCMMF, and relies on advanced IT systems to efficiently process payments and transport goods.
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The document discusses the history and establishment of Amul milk in India. It details that Amul was established in 1946 as the Kaira District Co-operative Milk Producers' Union in Anand, Gujarat by dairy farmers who were frustrated by exploitation from private milk traders. Amul was formally registered as a co-operative in December 1946. It initially collected 250 liters of milk per day but has since grown significantly. Amul helped empower dairy farmers and establish a cooperative model of milk production and distribution in India. Today, Amul collects over 11 lakh liters of milk daily and has expanded its product portfolio beyond milk to include butter, ghee, cheese and other dairy products.
consumer behavior & satisfaction towards Amul milk
The document provides background information on Amul, India's largest dairy cooperative. It discusses how Amul was established in 1946 to empower farmers and end exploitation by private traders. It has since grown to collect over 11 lakh liters of milk daily. Amul pioneered many innovations like chilling centers and brought modern technology to rural areas. It has received several awards and exports products internationally. Amul's success is attributed to providing farmers an assured market while benefiting consumers with quality products.
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3. While it is important to aim to win, one should do so through fairness and upholding values over selfish ambition in order to achieve lasting success and fulfillment.
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1. The document discusses ethics and principles in management. It describes the author's journey from working for multinational companies to founding MART, a rural development organization.
2. It defines ethics as the application of spiritual principles to human behavior. Principles are guidelines for human conduct that come from ancient sages and are fundamental and universal.
3. The author focuses on developing character through principles like integrity, humility and courage, rather than just personality traits. This leads to true personal power centered in principles.
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Rural consumers have different behaviors than urban consumers due to factors like lower literacy, limited exposure, occupations, and interdependent communities. Rural market research faces challenges in using conventional tools with low literacy populations. MART has innovated participatory tools like PRA that empower communities to share knowledge using visual representations, validating data. MART also developed simple rating scales using faces and compiles rural data and studies to increase industry understanding of the rural market.
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Assignment for mid term semester. To study the whole process of AMUL Lit. It will be Great if some one can get benefits from this project.
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This document provides a project report on studying supply chain management at Amul Satellite Dairy in Pune. It begins with an introduction that outlines the background, objectives, need and scope of the study. It then provides an overview of Amul, including its establishment in 1946, brand name, products, and cooperative structure. It describes the Pune plant, including its year of establishment, location, area, and number of milk collection centers. It outlines the dairy's key products and includes an organizational chart and description of the milk processing stages. In closing, it discusses Amul's operations and supply chain management strategy of coordinating its network and using appropriate technologies.
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1. The document discusses Customer Relationship Management (CRM) strategies used by Nestle. It describes the different types and features of CRM systems as well as how Nestle uses CRM across various divisions.
2. Nestle uses CRM to build relationships with customers by getting feedback, running loyalty programs, and using transaction processing, production control, and collaboration systems.
3. Implementing CRM provides benefits like increased sales, identifying profitable customers, targeted marketing, and enhanced customer satisfaction which can improve Nestle's profitability.
Project report. amul
This document is a project report on the promotion and distribution of Amul ice cream. It provides background information on Amul and its ice cream business. Amul launched ice cream in 1996 and has since become the top brand in India with a 38% market share. The report discusses Amul's objectives, supply chain network, distribution challenges, and opportunities for expanding its business through new products and improved distribution. It also includes a SWOT analysis of Amul ice cream that examines its strengths in brand recognition and product quality against weaknesses in advertising and packaging.
Amul distribution network
The document presents on the distribution network management of Amul. It discusses Amul's procurement process which involves collecting milk from village cooperative societies twice a day and transporting it for processing. It then discusses Amul's distribution channel which involves transporting processed milk and dairy products from manufacturing units to depots and warehouses, and then to retailers using insulated vehicles. It also discusses Amul's plans to expand direct retailing through franchise-owned stores.
A project report on distribution channel and demand of amul beverages in hubli
The document discusses the beverage industry in India, focusing on Amul beverages. It describes the structure of the beverage industry and different categories of beverages including non-alcoholic beverages like milk, juices, soft drinks and hot beverages. It then discusses Amul's role in the Indian dairy sector and ready-to-drink flavored milk market, where Amul holds a wide market share under its Amul brand. The document also notes that other companies are looking to enter milk-based beverage segments in India.
A Study of the Sales and Distribution System at AMUL
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Supply Chain Management of Amul (Supply Chain Management)
[ detailed report at: http://bit.ly/scm-of-amul ] Presentation on "Supply Chain Management of Amul" by Shabbir Akhtar (PGPM 10, Globsyn Business School - Global Campus) for the subject Supply Chain Management
Presentation on Supply Chain Management of AMUL
The document provides an overview of Amul's supply chain management. It discusses how Amul collects milk from 3.18 million producers across 16,117 villages in India. The milk is transported to chilling facilities and processing plants twice daily. Amul then distributes processed dairy products throughout India using a cold storage network and fleet of trucks. Amul's supply chain is coordinated through its apex cooperative organization, GCMMF, and relies on advanced IT systems to efficiently process payments and transport goods.
Amul Mithaimate Analysis Report
The document discusses a project report on comparing the marketing strategies of Amul Mithai mate and Nestle Milkmaid. It includes an introduction, literature review on Amul and its history and products, research methodology used in the study, data analysis and findings, and conclusions. The report was submitted by Abhishek Gupta to Dr. C.V. Raman University in partial fulfillment of an MBA degree.
Project Report on Amul
The document discusses the history and establishment of Amul milk in India. It details that Amul was established in 1946 as the Kaira District Co-operative Milk Producers' Union in Anand, Gujarat by dairy farmers who were frustrated by exploitation from private milk traders. Amul was formally registered as a co-operative in December 1946. It initially collected 250 liters of milk per day but has since grown significantly. Amul helped empower dairy farmers and establish a cooperative model of milk production and distribution in India. Today, Amul collects over 11 lakh liters of milk daily and has expanded its product portfolio beyond milk to include butter, ghee, cheese and other dairy products.
consumer behavior & satisfaction towards Amul milk
The document provides background information on Amul, India's largest dairy cooperative. It discusses how Amul was established in 1946 to empower farmers and end exploitation by private traders. It has since grown to collect over 11 lakh liters of milk daily. Amul pioneered many innovations like chilling centers and brought modern technology to rural areas. It has received several awards and exports products internationally. Amul's success is attributed to providing farmers an assured market while benefiting consumers with quality products.
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A project report on distribution channel and demand of amul beverages in hubli
A project report on distribution channel and demand of amul beverages in hubli
A Study of the Sales and Distribution System at AMUL
A Study of the Sales and Distribution System at AMUL
Supply Chain Management of Amul (Supply Chain Management)
Supply Chain Management of Amul (Supply Chain Management)
consumer behavior & satisfaction towards Amul milk
consumer behavior & satisfaction towards Amul milk
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2. He shares a lesson of learning to "deserve before you desire" responsibilities and promotions by gaining sufficient knowledge and experience for roles rather than desiring them prematurely.
3. While it is important to aim to win, one should do so through fairness and upholding values over selfish ambition in order to achieve lasting success and fulfillment.
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2. It defines ethics as the application of spiritual principles to human behavior. Principles are guidelines for human conduct that come from ancient sages and are fundamental and universal.
3. The author focuses on developing character through principles like integrity, humility and courage, rather than just personality traits. This leads to true personal power centered in principles.
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Rural consumers have different behaviors than urban consumers due to factors like lower literacy, limited exposure, occupations, and interdependent communities. Rural market research faces challenges in using conventional tools with low literacy populations. MART has innovated participatory tools like PRA that empower communities to share knowledge using visual representations, validating data. MART also developed simple rating scales using faces and compiles rural data and studies to increase industry understanding of the rural market.
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Hariyali Kisaan Bazaar is a rural retail chain operating 300 stores across 8 states in India. While organized retail chains in urban India are struggling, Hariyali is planning to expand to 500 stores in the next two years to capitalize on strong sales growth in rural areas. On average 300 villagers visit each Hariyali store daily to get agricultural advice from specialists and purchase farm supplies and other goods. The stores offer a wide range of products and see 40% sales growth compared to the previous year. Rural consumption in India remains resilient while urban spending has slowed, driven by a strong agricultural economy and government programs, making rural India an attractive market for retailers.
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Inclusive has become necessity to day be it govt. planning,finance or business modeling for that matter.
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