Here is a project I took part in for my marketing capstone course at Saint Joseph's University. We presented this plan directly to the organization as well as our class.
Here is a project I took part in for my marketing capstone course at Saint Joseph's University. We presented this plan directly to the organization as well as our class.
Faircom New York is an international fundraising and marketing agency working with nonprofits across the United States and around the world. Applying a multifaceted approach to digital marketing, one of the main services Faircom New York offers is integrated email marketing.
The following presentation provides a snapshot of the tools and tactics that Gemini Studio developed to increase awareness and recruitment in the education category for The Montclair Kimberley Academy, a pre-K through 12 independent day school in New Jersey.
Faircom New York is an international fundraising and marketing agency working with nonprofits across the United States and around the world. Applying a multifaceted approach to digital marketing, one of the main services Faircom New York offers is integrated email marketing.
The following presentation provides a snapshot of the tools and tactics that Gemini Studio developed to increase awareness and recruitment in the education category for The Montclair Kimberley Academy, a pre-K through 12 independent day school in New Jersey.
donorbadge - powering fundraising across social networksOrbees Inc
donorbadge is a social networking(Facebook/Twitter) application that increases awareness about giving to higher education institutions among its supporters.
Using Social Networking to Engage Your DonorsJim Friend
I offered this presentation at the International Catholic Stewardship Council and at the Lehigh Chapter for the Association of Fundraising Professionals in October 2009.
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This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
2. Central Core of Difficulty
Lack of funding due to poor relationships with donors
Lack of funding inhibits growth
Unable to meet the community needs for after-school care
3. Situation Analysis
Misunderstood national branding leads to a disconnect with community business leaders and donors
Organizational rebranding
Build trust with donors to expand and meet community needs
4. Survey Content Analysis
83 individuals responded to the survey
74.29% of business owners view the Boys and Girls Club as “very beneficial” to the community of
Bulloch County
Seen as an asset to the community for its ability to provide tutoring, however, more widely
recognized as a student hang out
Business owners feel encouraged to donate to non-profit organizations that meet a community need,
or personally connect with the individual
5. Goal & Objectives
Goal Strengthen the relationship between the Boys and Girls Club
of Bulloch County and their donors in order to increase the
organization’s revenue, which will allow the organization to
expand and therefore, serve a larger portion of children in
the Bulloch County community
Objectives 1. Increase number of readers of organizational newsletter
by 15% by the 11th annual Steak and Burger Dinner (2016)
2. Increase follower count across social media accounts by
10% by the 11th annual Steak and Burger Dinner (2016)
3. Increase number of continued donors by 10% by the 11th
annual Steak and Burger Dinner (2016)
4. Increase number of community engagements by 25% by
the 11th annual Steak and Burger Dinner (2016)
6. Strategies
Strategies 1. Uphold the mission and ethical standards of the Boys and
Girls Club of Bulloch County
2. Highlight the success and accomplishments of the Boys
and Girls Club of Bulloch County at community events
3. Highlight the success and accomplishments of students at
the Boys and Girls Club of Bulloch County by posting
feature stories on social media accounts
4. Create and maintain a unified relationship between the
Boys and Girls Club of Bulloch County and their donors
within the community
7. Tactics
Tactics 1. Increase frequency of organizational newsletter from
quarterly to bi-monthly to keep donors updated on progress
of programs to encourage further engagement, and ask how
they would like to be updated about the organization in
future communication
2. Highlight the success and accomplishments of students at
the Boys and Girls Club of Bulloch County by posting
feature stories on social media accounts through a proposed
calendar
3. Highlight the success and accomplishments of students at
the Boys and Girls Club of Bulloch County by bringing
students to participate in community events-- First Friday,
Statesboro Farmers Market, Faith in Motion and Job
Shadowing Day
4. Personally thank every donor for their gift and recognize
the donation by adding their business name to the sponsors’
section of the website.