We are a leading global provider of packaged Indian specialty rice that generates most of its revenue from selling Basmati rice under its flagship Amira brand in over 40 countries. The company has leveraged its nearly 100 years of experience to expand the global reach of the Amira brand in recent years. It also sells bulk commodities to large international traders and has launched new product lines like ready-to-eat snacks to complement its rice offerings.

1. We are a leading global provider of packaged Indian specialty rice, with
sales in over 40 countries today. We generate the majority of our revenue
through the sale of Basmati rice, a premium long-grain rice grown only in
certain regions of the Indian sub-continent, under our flagship Amira brand
as well as under other third party brands. Our fourth generation leadership
has leveraged nearly a century of experience to take the Amira brand global
in recent years. We recently launched new lines of Amira branded products,
such as ready-to-eat snacks, to complement our packaged rice offerings and
we also sell bulk commodities to large international and regional trading
firms.
We sell our products, primarily in emerging markets, through a broad
distribution network. We launched our flagship Amira brand in 2008 and
now sell our branded products in more than 25 countries. In emerging markets,
our customer channels include traditional retail, which we define as small,
privately-owned independent stores, typically at a single location, and
modern trade retailers, which we define as large supermarkets typically in
a mall or on a commercial street and usually part of a chain of stores. We
sell our Amira branded products to Indian retailers such as Bharti Wal-Mart,
Big Bazaar, Metro Cash & Carry, Spar, Spencer's Retail, Star Bazaar (Tesco
in India) and Total. We also sell in both emerging and developed markets to
global retailers such as Carrefour, Costco, Jetro Restaurant Depot, Lulu's
and Smart & Final, and through the foodservice channel. Since 2010, Amira
India, our principal operating subsidiary, has been recognized each year
by the World Economic Forum as a Global Growth Company, an invitation-only
community consisting of approximately 300 of the world's fastest-growing
corporations, including companies such as illycaffe SpA and Intralinks.
In 2010 and 2011, Inc. India, a leading Indian business magazine, identified
Amira India as one of India's fastest growing mid-sized companies.
The global rice market represented approximately $240 billion in value in
2010, according to statistics from the Food and Agricultural Organization
of the United Nations, or FAO, based on benchmark rice export prices for
the international rice trade. The Indian rice industry was valued at
approximately $40 billion in wholesale prices in fiscal 2011, within which
the Indian Basmati rice segment is large and growing and was valued at
approximately $4 billion in the same year, according to CRISIL Research's,
or CRISIL Research, 2012 Report on the Indian Rice Industry. The Basmati
rice segment has benefited from increased consumption trends both within
India and internationally. Volume sales of Basmati rice in India have
increased at a 25.0% compound annual growth rate, or CAGR, between fiscal
2006 and 2011, while Indian Basmati rice exports increased at a 20.2% CAGR
between fiscal 2007 and 2011. International sales of Indian Basmati rice
have also benefited from favorable pricing trends and have grown at a 39.5%
CAGR in value sales between fiscal 2007 and 2011. We expect to continue to
benefit from this significant growth in global demand for Basmati and other
specialty rice, which we believe will outpace the growth of the overall rice
industry.
We participate across the entire rice supply chain from the procurement of
paddy to its storage, aging, processing into rice, packaging, distribution
and marketing. We have long-standing relationships with local Indian paddy
farmers and a large network of procurement agents which allow us to

2. consistently source high-quality paddy at a fair price. We operate a
state-of-the-art, fully-automated and integrated processing and milling
facility that is strategically located in the vicinity of the key Basmati
rice paddy producing regions of northern India. The facility spans a
covered area of 310,221 square feet, with a processing capacity of 24
metric tons of paddy per hour.
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Our principal executive office is located at 29E, A.U. Tower Jumeirah Lake
Towers Dubai, United Arab Emirates, or the UAE, and our telephone number
at that address is 9714-235-1755. Our website is www.amirafoods.com. Our
registered office is located at 171 Main Street, Road Town, Tortola VG1110,
British Virgin Islands.
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