1. “Founded in 1915, Amira has evolved into a leading
global provider of packaged Indian specialty rice,
with sales in over 40 countries today. We generate
the majority of our revenue through the sale of
Basmati rice, a premium long-grain rice grown only
in certain regions of the Indian sub-continent, under
our flagship Amira brand as well as under other third
party brands. Our fourth generation leadership has
leveraged nearly a century of experience to take the
Amira brand global in recent years. We recently
launched new lines of Amira branded products, such
as ready-to-eat snacks, to complement our packaged
rice offerings, and we also sell bulk commodities to
large
international and regional trading firms.
We sell our products, primarily in
emerging markets, through a
broad distribution network.
We launched our flagship
Amira brand in 2008 and
now sell our branded
products in more than 25
countries. In emerging
markets, our customer
channels include traditional
retail, which we define as small,
privately-owned independent
stores, typically at a single
location, and modern trade
retailers, which we define
as large supermarkets typically in a mall or on a
commercial street and usually part of a chain of
stores. We sell our Amira branded products to
Indian retailers such as Bharti Wal-Mart, Big
Bazaar, Metro Cash & Carry, Spar,
Spencer's Retail, Star Bazaar (Tesco in
India) and Total. We also sell in both
emerging and developed markets to
global retailers such as Carrefour,
Costco, Jetro Restaurant Depot, Lulu's and
Smart & Final, and through the foodservice
channel. Our headquarters are in Dubai,
United Arab Emirates and we also have offices in
India, Malaysia, Singapore, the United
Kingdom, and the United States.