Amira basmati rice is now available in stores throughout the Western Cape Province of South Africa. The brand has successfully placed its premium rice products like Amira Pure Traditional Basmati Rice and Amira Indigo Extra Long Grain Basmati Rice on the shelves of top retail chains and supermarkets in the region. Within a short time, Amira has gained customer loyalty and expanded its presence to 25 SPAR outlets as well as stores like Elite Cash & Carry, 1-Up, Craven by Cash & Carry, KC Fruits, Budget Supermarket, Fairfield Butchery, Kashief, and Royal Ascott Superspar.