Amira foods aims to be "globally local" by balancing a global approach with understanding local customers. While standardizing operations brings economies of scale, understanding each market is important in such a customer-facing industry. Emerging economies will account for over half of global consumption by 2025, with China and India containing over 100 million middle-class households seeking global products. Seeing globalization trends, Amira sees an opportunity to showcase products from different regions to global communities, realizing localization is key to success in an increasingly globalized marketplace.