AAHAR, a leading food and hospitality exhibition in Asia, was held in Delhi from March 12-16, 2012. AMIRA seized this opportunity to showcase their AMIRA Pure Basmati Rice brand and newly launched line of AMIRA Indian Namkeens dry snacks. There was live sampling of AMIRA Basmati Biryani and taste trials of the dry snacks, which received a positive consumer response that will help AMIRA increase their variety to better meet customer preferences.