If Facebook were a country, it would be the fourth most populated place in the world, with over 1.5 billion users. There are over 150 million blogs on the internet and 900,000 new blog posts are created daily. 80% of companies plan to use LinkedIn to find employees this year. Social media provides a level playing field for businesses to connect with customers. Influencers need to stay informed to advise followers and companies should engage with influencers by providing early access and attending events.

1. www.soUNIQ.co.uk

2. If Facebook were a country, it would be the fourth most populated place in the world. This means it easily beats the likes of Brazil, Russia and Japan in terms of size There are 152 million blogs on the Internet… On average, 900,000 blog posts are created within a single 24-hour period 80% of companies use, (or are planning to use), LinkedIn as their primary tool to find employees during the course of this year The site has just celebrated reaching its 45-millionth membership

4. What is SIM?

5. Why is it important?

6. Since the dawn of email there has never been such a level playing field for businesses as social media today

7. Be authentic Operate on an exchange basis Let the party continue! Equal status So...how do you do it?

8. Referent Influencer Positional Influencer Expert influencer Who is Influencing Whom?

9. Influencers need to be in the know. Give them a sneak preview of what you are doing.

10. Ask your customer who they seek out for advice Pay attention to the media Who are the expert influencers?

11. Attend conferences and exhibitions Seek out the industry analysts Evaluate their online footprint Who are the expert influencers?

12. www.technorati.com www.alexa.com www.collectiveintellect.com Helpful Websites

13. How do we reach them?

14. Authentic Can you find me? Engaging and Conversational Web Savvy UNIQ Your SIM Voice

15. Join the conversation and re-tweet other people’s tweets Scan other people’s conversations and find other voices you like Never do it drunk!! Final Top Tips

16. You are Just be you!

17. FREE Consultations Member Presentations Business Library Workshops The UNIQ Academy Online Masterclass

18. What do you get for your money? Unique selling point Identified your most profitable target market Invest in the right marketing activities Convert more prospects into customers And that’s just to start with…

19. Sign up for our FREE trial today and receive: Tweet for Business Guide How to Get It Right on Twitter How to Get Retweeted How to Master the Hashtag More Twitter Tips How to Find Your SIM Voice How to Market on Facebook UNIQ Marketing Strategy Template worth £ 39.99 AND