Lucas Suau presentation

1. Personal
Brand
Exploration:
Lucas Suau
PROJECT AND PORTFOLIO: WEEK 1
MUSIC BUSINESS
FEBRUARY 9, 2024

2. Career Category: Starting Your Career.
Short Term Goal- Immediately after graduation, 2025
•Land an entry level business position at a record label. Major (Sony,
Warner, Universal) or independent (White lion, Rimas, Oneworld
music).
•Reach out to the different connections I have created within the
independent labels in Puerto Rico, with my resume and the hunger
of working in any facet.
•Look for and send emails to different major label employees,
hoping to connect with them and get a chance to promote my
self, by May 2025.
1
Long Term Career Goal, 2030
•Have an established reputation at a record label, gaining a
promotion to a position of project manager or promoter for concerts
in general or for an artist.
2

3. Profession
Occupation: Music Buisness Potential Job Titles:
Promoter
Booking agent
Project management
Artist management
Executive Producer

4. Target Audience
Booking
Agents
No Limit
Concerts
The
three
Major
Labels
Road
Managers
Independent
Labels
Live
Nation

5. Competition
u Derek Calderon
u Work Expirience
u Worked as Director of Photography in small music videos
u Has been the promoter for local events in Puerto Rico (Hunnidgk fest, Cande in club Brava)
u Education
u Currently completing B.A of Film at Full Sail University.
u Noteworthy Expirience
u Manager of Cande and Fe7o independent artists in Puerto Rico
u Owner of Luukey ( an arcade machine with different big prices, like shoes, and playstations.
u Worked in a short film for the Puerto Rican Film Fest.
u Online Precense
u Has no LinkedIn
u Has growing social media pages because of his side business.

6. Competition
u Lucas Suau
u Work Experience
u Assistant director in multiple big videos for Suaupictures.
u Assistant production Motherland Festival 2022
u Education
u Currently enrolled in the B.A for Music Business at Full Sail University
u Garnish School of music 2019 (Summer)
u Noteworthy Experience:
u Lifeguard, and worked in a surf school for 3 years (summer)
u Audio score for La playa remix by Myke Towers, Maluma and Farruko.
u Manager of Independent Artist, Laureano.
u Online Prescence
u Just created a LinkedIn. Have to make it more structured.
u Growing Instagram and tik tok.

7. Identity
u Core Values:
u Commitment
u Dependability
u Dedication
u Family
u Contribution
u Vision:
u Increase visibility for independent emerging Latin artists in the United States, Create new opportunities in the performing world
for these artists, and collaborate with great minds, who think alike.
u Guiding Principle:
u The Golden Rule,” Treat everyone how you would like to be treated”.
u Passion-
u Music
u Concerts
u Entretainment
u The art behind business
u Super Power
u The ability to make someone’s night or day with a powerful show.
Golden Circle
Why?
- Give people
something to be
exited about when
their day ends,
How?
- Distributing great
music and making
awesome events.
What?
Event management
for latin artists.

8. Promise and Position
u Promise
u I help label’s by giving people something to be
exited for when their day ends, by distributing great
music and creating cool events, while helping the
latin community grow in the music industry.
u Position
u Create and advice.

9. Networking
u Industry events-
u Music Biz- May 9th-12th, Nashville Tennessee.
u I will attend this event to expand my horizons
and connect with people from a different
genre than the latin one, so I can expand
my work in the future.
u Ascap Experience- Los Angeles, California
u Every type of singer, composer, writer or
producer will be found in this conference. It
will be a great opportunities to connect with
actual artist, who in the future may be a
good connection to have.
u Mentorship- Will seek a promoter or proyect
manager with more than 6 years of experience.
A hard worker, not into drugs, willing to help.

10. Elevator Pitch
u As you know Latin music has been a growing genre with the years,
but is it really. Most of the Latin music you hear is accommodated
for this certain market, and most artist have to sell their identity to
really make it. I would like to give these independent artist their
creative freedom, a platform where they can get booked for small
venues all across the country with easier access. In fact, I have
already done small events in Puerto Rico for some up-coming
artists, and even started shooting visualizers for them, helping them
have better reach and quality.

11. Digital Marketing
u Online Id Calc Score:
u Volume- Greater than zero
u Relevance- Greater than zero
u Purity- Greater than zero
u Diversity – Greater than zero
u Validation- Less than zero
u Brand Archetype- Sage
u Naturally intelligent, knowledgeable, and reflective, they
demonstrate the value of thinking things through and
motivate others to seek their vision or their dream.

12. Strategy to
improve
online
calculator
score.
u Focus- Validation
u I should make some updates on my linkedin
page.
u Start connecting with others.
u Update my resume.
u Change my profile picture to a more
professional one.
u Create a youtube channel
u Post different music for independent artist to
grow the platform.
u Post different live performances to give the
artist more exposure.
u Promote the page through tik tok and
Instagram.

13. Professional development
Technical-
• Take masterclasses to improve my
knowledge and expand my thinking.
• Set up my linkedin how its supposed to.
Transferable
• Teamwork
• Join as an intern Motherland Festival
Puerto Rico
• Org- Vitor Mercado Productions.
• November 2024
• Time management-
• Read the ultimate guide for a Lazy
personal to Personal productivity. As I
need to improve this aspect of me.
• Author- Joshua Nussbaum.
• February 2024

14. References
u Wiley. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and
selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
u https://www.youtube.com/watch?v=7zFeuSagktM
u For Dummies. (n.d.-a). Personal branding for dummies. O’Reilly Online Learning. https://www.oreilly.com/library/view/personal-branding-for/9781118238189/
u Online reputation management (2020 guide): BrandYourself. BrandYourself.com. (n.d.). https://brandyourself.com/online-reputation-management
u Aughtmon, S. (n.d.). 31 types of content we crave [infographic]. Content Marketing Institute. https://contentmarketinginstitute.com/articles/content-crave-infographic/
u Log in or sign up. LinkedIn. (n.d.). https://www.linkedin.com/
u Brand archetypes: Psychology-driven brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2023, May 23). https://www.kayeputnam.com/brand-
archetypes/