American Made College Programs aims to become the largest provider of college admissions services by hosting college fairs across the United States. Over the next five years, the business plans to rapidly expand from initially hosting 3 fairs in its first semester to 75 fairs per semester within five years. The business will also develop mobile applications and online services to modernize the college admissions process. While competition exists from larger established companies, American Made believes it can utilize lower costs and technological advantages to gain market share as the admissions industry continues to grow significantly over the coming decades.

1. American Made College Programs

2. American Made
College Programs
BUSINESS PLAN PRESENTATION

3. Business Concept
 Recruitment of students to college and university is a series of one-
to-one marketing efforts to reach potential students and their
parents.
 College Fairs remain the primary way in which students and
colleges/universities make initial contact.
 College Tours and other outreach also play a large part
 Technology in the form of mobile apps and on-line communication
is rapidly changing the admissions market
 AMERICAN MADE COLLEGE PROGRAMS intends to bridge the gap
between the old era of college fairs and the new application driven
recruitment era

4. “
”
American Made College
Programs Intends to
become the largest
provider of admissions
services in the nation .

5. Market Summary
 3.3 Million students graduate from High School Each year
 Of these over 2 Million will attend college
 250,000 students attended college fairs hosted by the two major fair
companies last year
 1 million high school students toured college campuses last year
 The number of students attending college is only expected to grow

6. Market Summary
More then 100 National College
Fairs a Year are hosted by two
major companies. Neither
company has a significant mobile
application presence

7. Market Summary
 The National Association of College
Admissions Counselors is a non-profit
professional development organization for
admissions professionals, which host both
college fairs for high school students and
professional development conferences for
admissions counselors and high school
college advisors.

8. Market Summary
 National Hispanic College Fairs/Career Council
Inc is the only for profit provider of college fairs
currently in the market. It hosts approximately 50
fairs across the nation. While the fairs remain the
standard for how college fairs should be
operated there have been some concerns in
recent years concerning the viability of the
organization

9. Opportunities
 Neither of the major fair companies have ventured into the realm of
on-line college fairs
 The number of students attending college over the next decades
will increase
 Mobile Applications to assist colleges/students and guidance
counselors in the college fair market are non-existent
 Several Key population centers, especially in the Gulf Coast and
Upstate New York/Mid-Pennsylvania region remain under served by
College Fairs

10. Competition
 Two major fair companies operate in the United States: The National
Association of College Admissions Counselors and National Hispanic
College Fairs/Career Council Inc.
 American Made College Programs has the opportunity to operate
at lower cost, in more cities and with a technological advantage
over our major competition.

11. Competition
 The National Association of College Admissions Counselors hosts
more fairs then any other company, as a not for profit they are not
within the realm of traditional competition, Further they have a
policy of supporting other fairs because their goal is placing students
in college and aiding the admissions process
 NACAC does not offer any mobile applications or on-line college
fairs in conjunction with its programs
 American Made College Programs intends to attend the NACAC
National Convention in Columbus Ohio in the Fall of 2016 as part of
our marketing campaign

12. Competition
 National Hispanic College Fairs/Career Council Inc, is not only the
largest for profit college fair company they are currently the only for
profit college fair company
 NHCF/CC has existed for over twenty-five years and while its fairs
remain well attended and professionally run, there is little difference
between the fairs of 2015 and 1991. The NHCF/CC Facebook page
has only been updated once since 2013 and had only 23 Likes as of
the creation of this presentation. American Made's Facebook page
has been updated daily since it’s launch on June 1, 2015 and has 43
likes as of June 24
 Today’s student is different then their parents were, they are seeking
information in different ways and though different media.

13. Competition
 National Hispanic College Fairs/Career Council Inc, has remained
consistently in the larger cities with over half of its fairs being held in
Chicago and The New York City Regions.
 Over the past 25 years other cities and areas have emerged as
population centers and are currently neglected by college fairs
 An aging staff also limits the ability of travel to various cities
 Without any real competition NHCF/CC has become lazy in regards
to opening New Venues

14. Competition
 National Hispanic College Fairs/Career Council Inc like many older
organizations is top heavy on cash outlay and has demonstrated an
inability to change its methods
 Flying has changed in the past twenty five years, yet NHCF/CC
continues to fly to each of its fairs outside of New York, the charge
given the amount of equipment they travel with is high (NACAC is
conducted regionally so there is no travel expense)
 Similarly hotel fees have risen and staff cost for NHCF are high
 American Made plans to purchase a motorize home in order to
offset the cost of travel.

15. Competition
 In summation while still the industry leader,
National Hispanic College Fairs/Career
Council, with its ageing leadership
(Founder Samuel Granirer is now 76) , its
resistance to change and its inability to
adapt to modern technology is ripe for a
competitor to take its place

16. Goals and Objectives
 FIVE YEAR PLAN
Fall 2016: Launch College Fairs
1) Hagerstown/Frederick
2) Harrisburg PA
3) Allentown-Bethlehem PA
100 Colleges Attending 46 High Schools Attending
3 Fairs to enter the market: Potential Revenue: $46,000
Potential Profitability: $6,313.99
Company will attend the Fall 2016 NACAC Convention in Columbus

17. Goals and Objectives
 FIVE YEAR PLAN
Spring 2017: Expand College Fairs to Ten Cities
1) Pittsburg PA 2)Buffalo NY 3)Syracuse NY
4)Wilmington DE 5) Bel Aire MD 6)Richmond VA
7) Memphis TN 8)Louisville KY 9)Nashville TN
10) Columbus OH
475 Colleges Attending 143 High Schools Attending
Potential Revenue: $ 228,000
Potential Profitability: $12,120.06
Calendar Mobile App for College Fair Locations Will Launch in Spring of 2017
Regular staff salaries will begin in Spring of 2017

18. Goals and Objectives
 FIVE YEAR PLAN
Fall of 2017: Full Fair Schedule 25 Cities ¼ of the market
1) Salisbury MD 2) Hagerstown MD 3) Harrisburg PA 4) Allentown PA
5) Indianapolis IN 6) St Louis MO 7) Kansas City MO 8) Wichita KS
9) Oklahoma City OK 10) Salt Lake City UT 11) Phoenix AZ 12) Tucson AZ
13) Las Vegas NV 14) Albuquerque NM 15) El Paso TX 16) New Orleans LA
17)Gulfport MS 18) Jackson MS 19) Mobile AL 20) Tampa FL
21) Orlando FL 22) Fort Lauderdale FL 23) Miami FL 24) Daytona FL
25)Jacksonville FL
Potential Revenue: $ 594,500
Potential Profitability: $40,357.19
2017-2018 School Year Profit $108,181.77
Mobile Application for Majors offered at Colleges and Universities will also draw revenue
American Made College Programs will close its first School Year Cycle

19. Goals and Objectives
 FIVE YEAR PLAN
Spring 2018 : Full Fair Schedule 25 Cities ¼ of the market
1)Annapolis MD 2)Montgomery Co MD 3)Prince George Co MD 4)Baltimore MD
5)Washington DC 6)Wilmington DE 7)Pittsburg PA 8)Syracuse NY
9)Rochester NY 10)Buffalo NY 11)Cleveland OH 12)Akron OH
13) Columbus OH 14) Memphis TN 15)Louisville KY 16)Nashville TN
17)Little Rock AK 18) Birmingham AL 19)Charleston SC 20)Winston-Salem NC
21)Charlotte NC 22)Richmond VA 23) Fairfax Co VA 24) Loudon Co VA
25) Virginia Beach VA
Potential Revenue: $ 509,000
Potential Profitability: $76,274.58
Mobile Application for Majors offered at Colleges and Universities will Launch in Spring of 2018
Mobile Application for Hotel and Restaurant locator for those attending our fairs will Launch in Spring
of 2018

20. Goals and Objectives
 FIVE YEAR PLAN
Fall 2018 and Spring 2019 Year Three: Five Additional Fairs Each
Semester
Five Additional Fairs in the Fall 1) Omaha NE 2) Reno NV
3)Baton Rouge LA 4)Tallahassee FL 5) Fort Myers FL
Five Additional Fairs in the Spring 1) Detroit MI 2) Des Moines IA
3) Dayton OH 4) Greensboro NC 5) Raleigh NC
Additional Potential Profit of $28,326.56

21. Goals and Objectives
 FIVE YEAR PLAN
Fall 2019 and Spring 2020 Year Four:
1) First Head to Head Competition with NHCF, with the Addition of a
two-day New York City Fair each semester
2) Revenue from Mobile Applications becomes significant
3) Development of On-Line College Fair begins
4) Development of Campus Tour Company begins

22. Goals and Objectives
 FIVE YEAR PLAN
Fall 2020 and Spring 2021 Year Five
1) Head to Head Competition with NHCF in New York, Texas and
Atlanta. Two College Fair Teams on the road doing 75 fairs per
semester
2) On-Line College Fair Launches 200 colleges registered
3) Campus Tours and Spring Break Tours launched

23. Risks and Rewards
 Risks:
1. Competition is Strong
2. No new companies in market in more than a decade
3. Untested Staff
 Rewards
1. Fast Return on Investment
2. Competition is Ageing
3. Ambitious Young Staff

24. Key Issues
 Near term
 Preparation for Fall 2016 Fairs: Seeking Three-Quarters of Funds needed
for Semesters Fairs as reasonable Financial Cushion
 Lack of Commitment to first three fairs within the next four months will
push back company launch by a semester
 Long term
 Secure Company Credit though investors with stable financial
background
 Delay of Establishment of Company Credit could result in delay of fairs,
the less fairs the organization runs the less profits are made each
semester.

25. Summary
27% of Company Stock is Available at
a value of $27,000
Shares as small as 1% for $1000.00 can
be purchased
Revenue Returns will begin as early as
Fall 2016

26. 1) New York: National Hispanic College Fair 10/2/2015 Hostos Community College: 10:00AM to 1:00PM : Marcia and Danielle
Chambers
2) Long Island National College Fair 10/4/2015 Suffolk County Community College Health, Sports & Education Center, Grant Campus
11:00AM to 3:00PM Peter Chestnut
3) New York National Hispanic College Fair Location Hostos Community College 10/5/2015: and 10/6/2015 10:00AM to 1:00PM
Marcia Chambers
4) Westchester National Hispanic College Fair Location Hostos Community College 10/8/2015 9:30 AM to 12:30PM Nicole Longmire
and Marcia Chambers
5) Long Island Nation Hispanic College Fairs Molly College 10/9/2015 9:30AM to 12:30 PM Peter Chestnut
6) Baltimore National College Fair Baltimore Convention Center 10/13/2015 and 10/14/2015 10:00AM to 8:00PM Jacoby Powell and
Danny Smith
7) Washington DC Preforming and Visual Arts Fair: Walter E Washington Convention Center 10/18/2015 1:00- 3:30 Marcia Chambers
and Danielle Chambers
8) New York Catholic Fair: Cathedral High School: 10/27/2015 8:30 to 12:30 Danielle Chambers
9) Washington DC National College Fair : Walter E Washington Convention Center 10/28 and 10/29//2015 1:00- 3:30 Marcia
Chambers and Danielle Chambers