The document summarizes Meituan take-out's SWOT analysis, Porter's Five Forces analysis, business model canvas, and blue ocean strategy canvas. The SWOT analysis identifies strengths like many customers and payment options, weaknesses like lazy economics, and opportunities like using food delivery drones. The Porter's Five Forces analysis finds low pressure from suppliers and new entrants but medium to high pressure from substitution. The business model canvas outlines key partners, activities, value propositions, relationships, segments, resources, and channels. Finally, the blue ocean strategy canvas is presented but not described.

1. Meituan take-out
Group member :
Ding Yinghua 1155097165
Tang Haoyue 1155096049
Ma Zutong 1155097099
Wu Fandi 1155096028
Ji Youyou 1155096161

2. CONTENTS
1. SWOT 2. Porter’s Five
Forces
3. Business
Model Canvas
4. Blue Ocean
Strategy Canvas

3. SWOT
01

4. 01 SWOT
Strengths weakness
Threats
opportuniti
es
1.Many customers.
2.Cooperation with
many restaurants.
3.More approaches of
payment.
1.Lazy economic.
2.Co-line marketing.
1.Eleme has started to
use the technology of
food delivery by drone.
2.Have to use discount
promotion activities to
attract customers.
1.Competition with other
take-away services.
2.Food safety..

5. Porter’s Five
Forces02

6. 02 Porter’s Five Forces

7. Threat New Entry: Low pressure
Entry barriers are relatively high for the take-out industry,
and the market share is occupied by Meituan take-out
and Eleme. Meituan take-out has been developed as a
brand before the appearance of Meituan take-out. Since
the rise of take-out industry, meituan take-out has held a
very significant market share up to now and it also
cultivated many loyal customers.

8. Supplierpower: low pressure
As a take-out platform, the supplier of Meituan take-out is
the team of application operation. Thus the supplier
power to Meituan take-out has low pressure.

9. Buyer Power: low to medium pressure
Meituan take-out has developed the loyalty of customers
and the individual buyer no pressure on Meituan take-out.
Some big restaurants which have cooperation with
Meituan take-out have bargaining power because of the
large order quantity, but the bargaining power is lessened
because of the end consumer brand loyalty.

10. Threat of substitution: Medium to High pressure
The customers can choose Eleme
people can’t tell the difference between Meituan take-out
and Eleme as the restaurants covered by the two
applications are almost the same, and the price they
offered are similar.

11. Business
Model
Canvas03

12. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Alipay, WeChat
pay
KOL
Hong Shan
Capital
Qian Dai Bao
Hua Run Capital
marketing
Research, IT
development,
design and
operation
Ad and
marketing
campaigns to
attract more
merchants and
consumers
Providing
group-buy
platform and
services
Meituan Delivery is a
platform that provides
quick food delivery for a
good price.
Acquisition and retention of
Consumers: Food delivery
Acquisition and retention of
Merchants: providing food
delivery services for
consumers
Merchants (including
advertisers)
Key Resources Channels
Meituan
websites and
app
Entrepreneur
team
Algorithm, big
data
Merchants and
consumers
Meituan Delivery website
Meituan Delivery app
Online and offline promotions
API

13. Blue Ocean
Strategy
Canvas04

14. 04 Blue Ocean Strategy Canvas

15. THANKS