Combination presentation on how to start a business and how to dress properly (Dress for success)

2. “Our goal and passion is to provide
affordable custom tailor-made suits
and attire for college students. It is
our focus and what we have built
our business around”.

3.  Structure and development
 Proper dress attire
 Prepare you for
interviews, internships, etc.

4. Keep it simple
1. Marketing
2. Competition
3. Operating Procedures
4. Personnel
5. Business Insurance/ Licenses and permits

5.  Specifically:
Research the Specific’s of how to start a business.
 Simple:
Keep it simple/ information can be overwhelming
Keep what applies then evolve
 Business:
It’s your business! Keep your focus!
 Plan:
Be detailed. Do the a, b, c plan. Not the a-z plan
Beginning-End/ You have envisioned the possibilities

6.  Goal: Branching out/ open more D-Jones sites.
 Why: Want to be a national and international
company.
 When: Have a solid foundation in sales and
production in the DFW area for at least a year.
 Where: Eventually every state, metropolitan areas,
and in different countries with similar cultures.

7. Increase human resources eventually
 At what point can we add a person or persons?
 Depends on finances.
 What type of employees are we looking for?
Sales representative
Office assistant

8. Provide the same products to different groups
• Our products: Suits, Italian suits, shirts, tuxedos and
sport coats.
• First market: college students, because this business was
built for them.
• Second market: professionals, because they typically
wear more suits and Italian suits than the average college
student.
• Third market: businesses and organizations such as
restaurants, hotels, etc. that require employees to wear
suits.

9. Provide product at different levels of the distribution
chain.
 Wholesale- the sale of goods in quantity, as to retailers or
jobbers, for resale—the opposite of retail. This is like
Men’s Warehouse, J.O.S Banks, K&G, etc.
 Retail- the sale of goods to ultimate consumers, usually in
small quantities. We are high quality retailers with a
custom tailored product that fits specific individuals.

10.  OEM’s- Original Equipment Manufactures. Our
tailors make the suits in Beijing.
 Internal Sales Force- Drew, College Reps, and I.
We will also be hiring new individuals for our sales
crew at different college campuses.
 Distributors- Drew, College Reps, and I. Very
hands on.

11. How are we going to reach our customers
 Promotions- give-away, discounts
 Advertising
 Warm marketing and word of mouth
 Internet
 Public relations
 Printed materials--brochures, catalogs, flyers, business
cards, etc.
 Once we defined our marketing strategy, then we can
define our sales strategy.

12.  Currently a Small Company
 Limited to several individuals
 It is time and energy intensive to train people to
take measurements and educate about types of
suits, quality, styles, etc.
 Company will have more sales people in the
future.
 We need a solid business structure before
expanding.

13.  Identify the price trends:
What are competitor’s charging, and what are their
quality of fabrics and styles?
 Custom tailored suits: normally will start at $1000
and higher. From individuals who are the
tailors/distributors.
 Our prices start at $325
 Hand Picked
 High Quality Fabrics

14. Compare and Contrast
 What made our competitors successful
Price, Quality, Style, and Customer Assistance.
Balance
 How we compare:
Low Price, High quality, More styles, More fabrics,
Education
 Our edge:
Comfortable and Convenient
Personal Relationship
Seek out our Customers

15.  There are a number of procedures:
 Main one’s we see:
Accounting, Customer Service, Finances,
Computer Networks and Internet, Manufacturing
functions, Personal Issues, Sales and Marketing
functions, Shipping and Purchasing functions.

16. What are we looking for
 The Right Person:
Self Motivated, Creative, Time management,
Fashionable, Patient, Open minded, Not Afraid, Honest
 Write Up Job descriptions of Each Employee:
Need to be specific/ clearly state their job expectations
 Managing Actions of Employee’s :
Hiring, motivating, directing, reprimanding, and firing.

17.  Business Insurance or Personal Insurance:
Need to have one or the other. Always be covered
 Different types of Insurance:
General Liability, Product Liability, Home-based Business
Insurance, Internet Business, Worker’s Compensation,
Criminal Insurance, Business Interruption, Key Person, and
Malpractice
 Choose the one that suits the business best!

18.  Loan Application
 Capital Equipment and Supply List
 Balance Sheet
 Profit and Loss Statements
 Detail by month, quarters, and first year
 Assumptions on projections/ Business plan
 Cash flow

19.  Tax Returns
 Copy of Franchise if needed
 Lease or purchase agreement
 Licenses (Sales tax)
 Legal documents (LLC and Tax ID)
 Resumes and principles
 Letters of Intent from Suppliers

20. www.sba.gov
www.sjdccd.cc.ca.us/org/sbdc/startup/

21. D-Jones Tailored Collection
Proper Dress Attire
Prepare for Business Interviews/ Internships

22. “What to wear”& “What not to wear”
You want to feel comfortable and confident for every occasion!
Code of dress
 Business casual dress
 Business professional dress
 Formal dress
 Interviews/ Internships

23. What to wear
Classic rather than trendy is more appropriate
A blazer/ sport coat
Khakis, slacks, chinos, corduroys
Collared long-sleeve shirts
Leather belt and shoes
(related colors or same colors)
Socks need to follow the trend
Possibly a tie (Depends)
Everything should be pressed

24. What not to wear
Do not go too trendy
Nothing wrinkled or vintage
No bright colored shirts or socks
Athletic shoes and sandals are
inappropriate.
Un-tucked shirts and jeans
are not usually appropriate
Ask ahead of time

25. What to wear
Need to wear quality clothing
Suit and shirt need to fit properly
Conservative dress
Solid colors or subtle pinstripes
Black/Charcoal/Navy
2 to 3 button for jacket
Single/ Double vent
Leather belt and shoes
Appropriate socks

26. What not to wear
Wrinkled attire is inappropriate
Jacket/pants/and shirt length (Too long/short)
Bold attire is inappropriate
(Suits/shirts/ties/socks)
Mismatched socks
Belt and shoes that don’t match

27. What to wear
Very conservative
Suits/Tuxedos of solid color.
Pre-tied bow tie/Bow tie/ Ties
Not too flashy,
slight patterns
Or solids.
Everything is pressed/fitted.

28. What not to wear
If invitation says “Black tie/tux optional” Wear the tux
and black tie. Rent or buy the tux!
Do not wear business casual, or even business
professional. A tux is appropriate.
Setting a new trend is not a good idea.
Flashy shirts, and ties.
White tuxedo are for specific occasions/seasonal

29. A custom tailor-made suit
A custom tailor-made suit will make you look and feel
more confident.

30.  Cleaning process can significantly shorten a life of a suit.
Clean at the same time (Jacket and Pants)
 Dry clean a few times a year
 If stain occurs (Dry clean)
 Steam after wearing a suit (Shower/Steamer)
 Hang on wooden or padded hanger
 Let it air out for 24 hours (regain shape)
 Place in breathable garment bag with closures zipped or
buttoned.
 Suit may need to be tailored or repaired every 6 months to
a year

31. Personal Tips
Facial hair- keep it trimmed or not at all
Piercings- take them out
Jewelry- conservative (not too much of it)
Hair- well maintained
Shower regularly
Cologne- make sure it is not too strong

32. Three office cultures
Conservative: is business professional dress. Business
casual is not an option.
Cultural arts: is a balance of casual with the need to
be professional. Business casual is the way to go. No
jeans unless checked with HR.
Service: It is ok to wear a blazer or sweater over a tie and
chinos. You can usually wear jeans once you have
permission at the job.

33. Relevant to the Job
Firm handshake, smile, be confident
Be on time
Relevant to conversation-prior research on
company and position, ask questions, take
notes, know strengths and weaknesses
Professional resume- up to date and reflect your
strengths and requirements for specified
position.

34. “The code of dress in the business world is ever
changing. If you want to dress for success, you have
to know how to make the most of those first 30
seconds in the room. Your most important step is to
match your own personal style to that of the job you
want and project not only professionalism but a sense
of self and self-worth by being confident in what you
wear.”
-AskMen.com

35. What D-Jones can give you!
Convenience
Fit
Style
Precise measurements
Overall confidence

36. Our commitment to you!
Ask about our college student discount.
www.djonescollection.com

37. If you have any questions please let us know.
Thanks for your time!
President: Drew Jones
Vice President: Zach Boatwright