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1. Marketing your AME workshop using
LinkedIn’s “Events” feature
AME Leaders Guide to LinkedIn
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2. Events: Find event app in toolbar
You might not think to look here…
Find “Events” under the “More” tab in
your personal toolbar
Events can’t be created from a
LinkedIn group
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3. Events: Search for your event
Two reasons to search first…
1. Event may have already been
created
2. Watch for competitive events
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4. Events: Search results… all clear?
If you don’t find your event
in search results,
you’re clear to create it.
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5. Events: Go back and create event
Click the
“Create an Event” box
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6. Events:Basic info
Add basic info and logo
Click “Create Event” button
You will add more details in
next screens
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7. Events: Describe
Write a
description…
proofread!
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8. Events: Select industry and labels
See industry
choices (may be
poor)
Don’t overdo the
labels
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9. Events: Link to AME event reg page
Link to
registration
page on AME
website
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10. Events: Continue to next step
Click “Continue”
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11. Events: Step 3 - Share
Ways to let people know about your event
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12. Events: Step 3 - Share
In “updates” on their LinkedIn home pages,
your connections will automatically see…
“(You) organized an event…”
A link to the event will be included
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13. Events: Step 3 - Share
You can skip this step
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14. Events: Step 3 - Share
If you use Twitter or
Facebook, why not let your
friends know now?
(You’ll go to those sites by
clicking the button)
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15. Events: Step 3 - Share
Click “Finish” and your event is
published!
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16. Your event is now listed in LinkedIn
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17. Use the power of your network to promote
your event
Secret weapon behind
the LinkedIn icon under
“Share this Event”
Click here
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18. Events: promote by “sharing”
Event and description appear
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19. Events: promote by “sharing”
Anyone can post info about the event to
update their connections…
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20. Events: Say what you think
Comment on
• howthis workshop/seminarwill help,
• why you will go (or wish you could),
• why you recommend it,
Use your own words, be sincere and authentic
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21. Events: Don’t “Post to groups”
“Post to groups” can get spammy,
…not recommended
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22. Events: Do “Post to individuals”
“Post to individuals”
… very powerful
…highly recommended
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23. Events: Use your network… make it personal
Personal invitations:
Networking power!
Invite colleagues
who would be
interested
Make your message
personal
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24. Events: promote by “sharing”
Click “Share”
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25. Events: Make invitations cascade through
networks
If Scott RSVPs
that he’s interested
or attending, it all
shows on the event
page
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26. Events: Make invitations cascade
What’s the power of networking?
Now Scott can invite his connections,
they can invite theirs,
…and so on, and so on, and so on…
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27. Events: Your influence in your network
I see Scott is attending…
so do all his other connections
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28. Events: Your influence in your network
Your update appears
on your profile
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29. Events:Influence your network
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30. End
Association for Manufacturing Excellence
www.ame.org
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