Newcomers to LinkedIn sometimes don't yet know some of the advantages and techniques for building a dynamic network of colleagues. Spend 5 minutes learning how. (LinkedIn changes features, functions, and designs frequently. If this doesn't match up, I apologize, but there are still tips here you can use.)

1. How and why to make LinkedIn
connections
AME Leaders Guide to LinkedIn
Single point lesson
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2. Why add LinkedIn connections?
 LinkedIn adds one more way to network
 Bring colleagues one step closer to AME
 More people in your network = more people to invite
to AME
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3. Networking through LinkedIn
 Build relationships
o Mirror your real-life network
o Person-to-person knowledge sharing
o Strengthen and escalate
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4. Networking through LinkedIn
 Build relationships
o Mirror your real-life network
o Person-to-person knowledge sharing
o Strengthen and escalate
 Attract people
o Invite to your network, groups, events
o Make them welcome
o Be approachable, make a good impression
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5. Ways to connect in LinkedIn
Personal Automated
 People you know  People you “may” know
 Search for colleagues  Avoid canned messages
 New acquaintances  Make sure you know
 Online “business card” them well
file
 Importing your address
 People you “meet” in book
LinkedIn groups  Very automated and
 Common interests impersonal
 Relationship established  Not advised!
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6. Connect with people you know
 Mirror your real-life network
 Find people you know in LinkedIn
 Continue to grow your network
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7. Connect with people you know
Use the Search bar
to find someone in LinkedIn
Select “People” from the
drop-down box
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8. Connect with people you know
Search for colleagues
New acquaintances
Online “business card” file
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9. Connect with people you know
Search for colleagues
New acquaintances
Online “business card” file
Use the
“Connect” button
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10. Connect with people you know
Search for colleagues
New acquaintances
Online “business card” file
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11. Connect with people you know
Search for colleagues
New acquaintances
Online “business card” file
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12. Connect with people you know
Search for colleagues
New acquaintances
Online “business card” file
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13. Connect with people you know
Search for colleagues
New acquaintances
Online “business card” file
LinkedIn’s canned
message
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14. Connect with people you know
Search for colleagues
New acquaintances
Online “business card” file
Personalize
EVERY
LinkedIn
message
Type over LinkedIn’s
canned message
Invite
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15. Connect with colleagues
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16. Connect with colleagues
Find this
well-hidden link
Ignore this section for now
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17. Connect with colleagues
Find the “Colleagues” tab
Choose the company you have in common
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18. Connect with colleagues
Select a person from the list
Name appear in the “to”
box
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19. Connect with colleagues
Make it personal
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20. Connect with colleagues
Type over the canned message
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21. Connect with people you “meet” in groups
Get to know Brian in discussion.
Click on his picture to learn more about him
Invite him to join your network
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22. Connect with people you “meet” in groups
View profile or
add to network (connect)
Brian’s activity
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23. Connect with people you “meet” in groups
Brian’s profile
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24. Connect with people you “meet” in groups
Personalize by referring to
Brian’s comments
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25. Connect with people you meet in person
Your new
business card
file
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26. Connect with people you meet in person
Search
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27. Connect with people you meet in person
Find and
connect
Personalize EVERY
LinkedIn message!
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28. Connect with people you meet in person
LinkedIn’s canned
message
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29. Connect with people you meet in person
Personalize EVERY
LinkedIn message!
Type over LinkedIn’s
canned message
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30. Connect with people you meet in person
Message is personalized
Send invitation
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31. Connect with people you meet in person
Confirmation
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32. Connect with “people you may know”
Personalize EVERY
LinkedIn message!
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33. Importing your address book
 Too automated!
 See why:
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34. Importing your address book
 Not recommended
 Too automated!
 See why:
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35. Importing your address book
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36. Homework
 Invite four people to connect
 Remember to personalize your invitation
 Next lessons:
 Invite your connections to “events”
 Invite them to the AME LinkedIn group
Copyright © 2011 by Karen Wilhelm
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37. End
 Questions?
 Email Karen Wilhelm, Chair, AME Social Media
Council, kwilhelm@ame.org
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