Columbia ICAP: Using LinkedIn


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Columbia ICAP: Using LinkedIn

  1. 1. Using for the Job Search December 2011 Bradley Jobling
  2. 2. Reasons for Using LinkedIn• Required by the NYS DOL.• Provides a “career story” platform.• Creates a resume on steroids.• Graphs your network visually.• Makes communication with network easy.• Suggests targeted job opportunities.• Used by recruiting managers & recruiters.12/7/2011 Using LinkedIn 2
  3. 3. LinkedIn Demographics12/7/2011 Using LinkedIn 3
  4. 4. Linked In Statistics12/7/2011 Using LinkedIn 4
  5. 5. Interesting LinkedIn• Experience + Relationships + LI = Power• LinkedIn is governed by the laws of SEO.• LinkedIn is becoming more social.• Social media sites are only tools.• Breitbarth recommends 2 to 3 hours/week.• A full profile shows that you are “with-it”.12/7/2011 Using LinkedIn 5
  6. 6. LinkedIn Connections• First Level: “trusted” relationships, contact directly• Second Level: friends of friends, contact through introductions or InMail• Third level: non-connected group members, contact through introductions or InMail• Network: groups members• InMail: contact non-connections, 10 per month12/7/2011 Using LinkedIn 6
  7. 7. LinkedIn Network12/7/2011 Using LinkedIn 7
  8. 8. LinkedIn Profile• Name & Headline• Summary• Experience & Recommendations• Skills & Education• Additional & Personal Information & Contact Preferences• Apps12/7/2011 Using LinkedIn 8
  9. 9. Name & Headline (Not Good)12/7/2011 Using LinkedIn 9
  10. 10. Name & Headline (Good!)12/7/2011 Using LinkedIn 10
  11. 11. Name & Headline• Use full name with PhD credentials.• There is a maiden name field.• A professional looking headshot is important.• The headline is equivalent to a 30 second elevator pitch.• The headline can be narrative or keywords.12/7/2011 Using LinkedIn 11
  12. 12. Summary12/7/2011 Using LinkedIn 12
  13. 13. Summary• 2000 character cover letter• 1st Paragraph: Position sought, goals, or business proposition• Middle: Current career skills & experience• Last paragraph: Value statement• Specialty Lists: Skills you possess• Contact Information: Email, phone & IM.12/7/2011 Using LinkedIn 13
  14. 14. Experience & Recommendations12/7/2011 Using LinkedIn 14
  15. 15. Experience & Recommendations• A current position is required (i.e. consulting).• Each position should have 2 to 3 recommendations.• Leave recommendations for others to get recommendations.• Job Titles should be search-friendly.• List volunteer activities & similar engagements.12/7/2011 Using LinkedIn 15
  16. 16. Skills & Education• LinkedIn allows up to 50 skills.• Use pre-defined terms for standard skills.• Skills can help you find connections, groups, companies and jobs.• List all institutions including high school.• Include certifications and training classes.12/7/2011 Using LinkedIn 16
  17. 17. Additional & Personal Information & Contact Preferences• Add websites, blogs, twitter accounts with “other”.• Contact preferences should all be checked.• Don’t show marital status or birth year.• Include IM.12/7/2011 Using LinkedIn 17
  18. 18. Apps• SlideShare• Wordpress• My Travel• Reading List by Amazon• Twitter• Google Presentations• LinkedIn Events• Financial Times E-Bookshelf12/7/2011 Using LinkedIn 18
  19. 19. Linked In Profile Guidelines• Add content if it adds to your story, credibility, provides a competitive advantage, makes it easier to be found.• LinkedIn research shows you will be 40% more productive if your profile is 100% complete.• LinkedIn will become the most productive after 250 connections.12/7/2011 Using LinkedIn 19
  20. 20. Profile Completeness• Name & Headline: 25%• Picture: 5%• Summary: 5%• Specialties: 5%• Education: 15%• Past Job 1 & 2: 15% each• Recommendation 1 - 3: 5% each12/7/2011 Using LinkedIn 20
  21. 21. LinkedIn Home & Status Updates12/7/2011 Using LinkedIn 21
  22. 22. LinkedIn Status Updates• Post events you will be attending.• Interesting articles that you read with commentary.• New web sites you’ve found recently.• Links to your new blog posts or videos you created.12/7/2011 Using LinkedIn 22
  23. 23. LinkedIn Groups12/7/2011 Using LinkedIn 23
  24. 24. LinkedIn Groups• LinkedIn allows you to join 50 groups. Join as many as possible.• Join: affiliate groups, industry groups, LinkedIn user groups, and super regional groups.• Participate in group discussions & make online and in-person connections with members.• Email notifications from large groups can be muted.12/7/2011 Using LinkedIn 24
  25. 25. Set up Task List1. Fill in all sections, except summary & headline.2. Write and post “killer” headline.3. Write and post summary.4. Post your first status update.5. Create saved searches for new connections.6. Add connections and join groups (email, colleagues, alumni & searched profiles).12/7/2011 Using LinkedIn 25
  26. 26. Weekly Networking List• Review home page & connection statuses.• Respond to inbox messages & invitations.• Review group discussion boards.• Review network status updates and respond appropriately.• Invite new people to your network.12/7/2011 Using LinkedIn 26
  27. 27. Monthly Review Items• Review your profile for corrections or additions.• Make a list of people to contact.• Revise new connection searches for effectiveness.• Write several unsolicited recommendations.• Introduce to of your connections to each other.• Look and respond to LinkedIn Answers12/7/2011 Using LinkedIn 27
  28. 28. @bradjobling 201-723-8605