1. AMD – Global Business Strategy Submitted by: Abhishek Kumar Karan Lalit Mohit Kakar Nihar Routray Satyam Shekhar Sumit Kamra

2. Objective To grow AMD’s market share from 12.75% to 20% in India by 2012

4. Dominated by USA, South Korea, Japan, Taiwan, Singapore, and European Union

5. Intel clearly has market dominance with 79% of the market. Yet AMD with its mere 20% market share continues to compete with it successfully.

7. Around 19% total PC market share in India. Launching new campaigns in India to increase awareness- “Future is me” targeted at youth. Ready to launch new Sandy series CPU with superior cost/performance ratio. AMD’s worldwide market share in PC microprocessor is 20.4%* Current Position of AMD in India *http://www.eetimes.com/electronics-news/4218438/IDC-cuts-PC-microprocessor-forecast

10. AMD Opportunities Entrepreneurial Spirit is high but needs help Sustaining Basic Education Needs are not met Commerce Education INDIA Social Participation Health Lack of Information Limits Societal Growth Opportunities Needs to be addressed by use of technology

11. Growing Together 2012 ---- 50 K 2010 ---- 35 K 2010 ---- 20 K 2012 ---- 22K Complementing each other AMD’s Processors Sale Sale of no of computers by Zenith 20% 12.75% + 2011 2012

12. Implementation Narrow the scope of the product Customer centric approach Customer superior value with power saving and commitment to innovation Simplifies distribution Builds AMD brand

14. Efficient use of resources

15. Scalable framework where one line of processors can suffice for low to high end servers

16. Targeting a specific market segment to focus on a narrow range of products bringing higher operational efficiency

18. Maintain a smaller sales force and concentrate on profitable high-volume sales

20. Take customer feedback which will provide insight into profitable innovations to pursue

22. Targeting end users which indirectly pressurizes computer makers to offer products with AMD processors

23. Include the message in our power campaign that with AMD processors, companies can bolster their “green” image

25. AMD processors allow companies to achieve their “green” goals while still managing to increase performance

26. Customers will relate the AMD brand to superior value in the computer server market segment.

27. Leverage that brand to introduce desktop and mobile processors as well.