1) The document outlines AMD's strategy to grow its market share in India from 12.75% to 20% by 2012 through an alliance with Zenith Computers India. 2) The key aspects of the strategy include focusing AMD processors on the server market, simplifying distribution by only dealing with Zenith, and promoting a customer-centric approach to demonstrate AMD's superior value and build its brand in India. 3) Implementation plans to achieve the objectives include narrowing AMD's product focus, simplifying distribution through Zenith, enhancing the customer experience, and establishing AMD as a leader in performance-per-watt at a lower price point.

1. AMD – Global Business StrategySubmitted by:Abhishek Kumar Karan LalitMohit KakarNihar RoutraySatyam ShekharSumit Kamra

2. ObjectiveTo grow AMD’s market share from 12.75% to 20% in India by 2012

3. Microprocessor Industry$44 billion dollar industry

4. Dominated by USA, South Korea, Japan, Taiwan, Singapore, and European Union

5. Intel clearly has market dominance with 79% of the market. Yet AMD with its mere 20% market share continues to compete with it successfully.

6. Emerging industry based on innovationWhere we stand currently in competition

7. Around 19% total PC market share in India.Launching new campaigns in India to increase awareness- “Future is me” targeted at youth.Ready to launch new Sandy series CPU with superior cost/performance ratio.AMD’s worldwide market share in PC microprocessor is 20.4%*Current Position of AMD in India*http://www.eetimes.com/electronics-news/4218438/IDC-cuts-PC-microprocessor-forecast

8. Alliance with Zenith Computers IndiaProposed strategy Zenith to use AMD processors in its Desktops, Notebooks and Servers Leverage on the Computer market of Zenith

9. Help each other in increasing each others’ market sharesAdvantages of alliance with Zenith

10. AMD OpportunitiesEntrepreneurial Spirit is high but needs help SustainingBasic Education Needs are not metCommerceEducationINDIASocial ParticipationHealthLack of Information Limits Societal Growth OpportunitiesNeeds to be addressed by use of technology

11. Growing Together2012----50 K2010----35 K2010----20 K2012----22KComplementing each otherAMD’s ProcessorsSaleSale of no of computers by Zenith20%12.75%+2011 2012

12. ImplementationNarrow the scope of the productCustomer centric approachCustomer superior value with power saving and commitment to innovationSimplifies distribution Builds AMD brand

13. Implementation : Narrow the scope of the productFocus on competing where AMD is strong– the server market.

14. Efficient use of resources

15. Scalable framework where one line of processors can suffice for low to high end servers