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AmCham - Implementing A.I. into Marketing July 11
- 1. IMPLEMENTING A.I. FOR MARKETING Edaan Getzel - COO Rikai Labs edaan@rikai.co https://www.linkedin.com/in/egetzel
- 2. AGENDA What is Artificial Intelligence? What are some common myths and realities of implementing A.I. into marketing? What questions should I ask myself before implementing an A.I. strategy?
- 4. Facial Recognition Natural Language Understanding Natural Language Generation Speech to Text Machine Learning Sentiment Analysis Predictive analytics
- 5. Artificial Intelligence Components Deep Learning Sentiment Analysis Speech to Text Facial Recognition Machine Learning Natural Language Processing Speech Image Processing Recommendation Engines Natural Language Generation Voice Generation Image Generation Predictive Analytics Natural Language Understanding Text to Speech Image Recognition
- 8. SPEECH
- 9. NATURAL LANGUAGE PROCESSING Copy generated by AI used on Alibaba’s e-commerce site. Rikai Labs chatbot
- 10. Myths VS Reality of A.I.
- 12. Myth - “A.I. can solve my problems tomorrow” Reality - It probably can, but it will take time and resources
- 13. 美赞臣中国
- 14. Myth - “A.I. will get smarter and smarter over time” Reality - It can, but be careful how you train and clean your data
- 16. Myth - “The A.I. will be able to replace my staff” Reality - Not yet… But they can empower your staff
- 18. What should I ask myself?
- 19. BUSINESS QUESTIONS What is my business objective? What is my KPI? Who owns the A.I.? What resources do we need? Do I want A.I.? Or do I need better integration?
- 20. SCOPING QUESTIONS Process - How do we do this now? UX - How do can I break down the user journey into specific functions? Testing - How will we know if the A.I. is effective and is working?
- 21. IMPLEMENTATIO N QUESTIONS Data - How am I going to train my A.I.? Where do I get my initial data? Integration - What systems need to talk to each other? Testing - What is our baseline? What are we comparing against?
- 22. STAFFING QUESTIONS Internal - Does this person understand the specifics of a the user journey? External - Does my vendor have expertise in the component area of A.I.? Integration - Does this person understand all the technical tools and integration points?
- 23. https://www.youtube.com/watch?v=D_7vVOnpyJY The Test Click on the link below and see if you can identify all the A.I. components