Amazon's silent rise to the top

1. AMAZON ‘S SILENT
RISE TO THE TOP
CASE STUDY 8.1

2. Agenda Style
Introduction Amazon
01
Case study
02
Q & A
03

3. Introduction Amazon

4. Amazon
Amazon is an American multinational technology
company based in Seattle that focuses on e-commerce,
cloud computing, digital streaming, and artificial
intelligence.
It is considered one of the Big Four technology companies,
along with Google, Apple, and Microsoft

5. History
Jeff Bezos founded Amazon
July 1994
The organization went public
May 1997
The company began selling music
and videos
1998
Amazon bought Kiva Systems to
automate its inventory-
management business
2012
Purchasing Whole Foods Market
supermarket chain five years later
2017
The corporation started Amazon
Web Services
2002

6. Merchant partnerships
2000
U.S. toy retailer
Toys "R" Us ent
ered into a 10-y
ear agreement
with Amazon, va
lued at $50 milli
on.
2001
Amazon entere
d into a similar a
greement with B
orders Group.
October 18,
2011
Amazon.com an
nounced a partn
ership with DC
Comics.
November
2013
Amazon announ
ced a partnershi
p with the Unite
d States Postal
Service
June 2017
Nike confirmed
a "pilot" partners
hip with Amazon
to sell goods dir
ectly on the platf
orm.
November
2018
Amazon reache
d an agreement
with Apple Inc.

7. Book
Amazon Studios
Music
App Store
Amazon Fresh
Amazon Prime
Amazon Web Services

8. Multi-level sales strategy
Amazon employs a multi-level e-
commerce strategy.
01
Amazon started by focusing on
business-to-consumer relationships
between itself and its customers.02
Some other large e-commerce sellers
use Amazon to sell their products in
addition to selling them through their
own websites.
03

9. Case study
Amazon silent rise to the top

10. Corporate silence
Jeff Bezos’s personal traits – a competitive spirit a loathing of taxes and government intrusion, a lack of
sentimentality and a mistrust of the media – proved to be the perfect foundation for a young start-up that
quickly gained ground

11. An going dispute in
book publishing

12. A great place to work?

13. Question Discuss the general approach
of amazon to the media; is this
an approach that you think
can be used by other
companies an, if so, by which
companies and in what
industries?
Q1
What is in your opinion are the
potential risks and rewards for
amazon when standing
outside the limelight and are
quiet, or silent during the
event, in response to the
media about their business
behavior?
Q2

14. Thank you