Amazon Business Presentation - Christine Daryl Suson.pdf

Presented by: Christine Daryl Suson
BUSINESS
SOLUTIONS
Amazon Seller
Private Label Business Model

Amazon Seller is looking for
a product that meets the
following criteria:
Single Item Product Only
No Variation/ No Bundles/ No Kits
Keyword Search Volume (2,000 & up)
Price ($25 & up)
Sales (300units & up)
Revenue (7,000 & up)
Reviews (500 & below)
Patent/ Trademark (None)
HazMat/ Gated Category (None)
Eligible for PPC (Yes)
Not Breakable/ Not Electronic
With Market Trends (Google Trends)
Item Weight (3lbs & below)
Small standard up to Large Standard Size only
Room for Improvement (Yes)
Profit Margin (30% & up)
H10 Xray "Fulfillment" column should NOT have more
than 5 AMZ ~"Brand" should NOT hav more than 10
same Brand Names

Employing Helium 10 in tandem with
manual research across diverse online
platforms, which in this case is
Alibaba, I've identified a promising
product with significant potential.
PRODUCT RESEARCH

Leveraging Helium 10's Xray
feature, I identified the top three
relevant keywords for this
product, serving as pivotal
factors for my analysis.
I then searched for this product
on Amazon to verify its existing
marketability and to determine
its relevant keywords.
KEYWORD SEARCH VOLUME
Trash Bag
Dispenser
5710
Trash Bag Holder
Dispenser
2158
Trash Bag
Organizer
3073
PRODUCT RESEARCH
This research was conducted in January 2024;
it's important to note that present data may vary.

PRODUCT RESEARCH
Subsequently, I conducted an evaluation to determine the product's alignment with
the specified criteria.

Price ($25 & up)
same Brand Names
Based on the gathered data
thus far, we can assess the
product's adherence to the
established criteria.
PRODUCT RESEARCH

PRODUCT RESEARCH
Centering my research
on the keyword
"Trash Bag Dispenser,"
I employed Helium 10 Xray
to gather comprehensive
data alongside its
competitors.

Average
Price
Average
Sales
Average
Revenue
Average
Review (Count)
To extract relevant information from the vast dataset, I employed
a systematic approach using spreadsheets designed to generate
the following:
PRODUCT RESEARCH

Price ($25 & up)
same Brand Names
TIME TO REVISIT OUR
PRODUCT CRITERIA
PRODUCT RESEARCH

As we saw earlier, our chosen
product meets all the criteria
except for one:
PRODUCT RESEARCH
How might we compute
for its profit margin?
How might we go
about this?

To compute for the profit margin,
we’ll have to make use of Amazon’s
PROFITABILITY CALCULATOR.
But before that, we need to know the
Cost of Goods Sold first (as it is part of the
information we would input on the PC)
And to get an estimate of the Cost of Goods
Sold aka Cost of the Product, we need to
have price quotations for our product.
source for Suppliers!
That means... we need to
PRODUCT RESEARCH

If we are to obtain a preliminary estimate of our Cost of Goods Sold,
a quick approach is to browse through suppliers' offerings (for example,
on Alibaba) and incorporate the listed prices into our calculations.
This enables us to collect data as shown below:
PRODUCT RESEARCH
(Rest assured, there is an alternative, more comprehensive, and reliable
method of Supplier Sourcing, which I will elucidate later in this presentation.)

PRODUCT RESEARCH
With our estimated Cost of Goods Sold / Cost of Product and estimated
Shipping Fee, which is generated by our system on spreadsheets, we can
now check via Amazon’s Profitability Calculator if our product has the
ability to attain a Profit Margin of at least 30%.

PRODUCT RESEARCH
In this case study, we've selected this existing
product/ASIN as our benchmark for analysis.

Profitability Calculator Result
As illustrated here, our
Net Profit Margin
stands at an
impressive 46.52%,
meeting and even
surpassing the
designated criteria.
PRODUCT RESEARCH

Price ($25 & up)
same Brand Names
WE FOUND A POTENTIAL
WINNING PRODUCT!
PRODUCT RESEARCH

PRODUCT RESEARCH
To ensure our product stands out for its top-notch quality, I did a
review analysis of similar offerings in the market.
By conducting an in-depth analysis of customer feedback, I
acquired invaluable insights crucial for refining our product and
formulating effective enhancement strategies. >>>

TOP POSITIVE REVIEWS PRODUCT RESEARCH
CONVENIENT
Eliminates the hassle of
fumbling with rolls
Keeps garbage bags within
reach; Makes them
accessible
EASY
Easy to load/fill
Easy to install;
No assembly required
Easy to store and/or hang on
a wall freeing up space
EFFICIENT DISPENSING
Peels apart with one hand and
dispenses one bag at a time
w/out tangling or tearing
EFFECTIVE DESIGN
Has handles that help to carry
and move it around
Has hinges and a latch (a
crucial feature missing in
other bag dispensers)
AESTHETICALLY
PLEASING
Looks great/nice/cute
GOOD QUALITY
Sturdy quality & construction
of dispenser; can withstand
regular use
It's crucial to acknowledge the positive reviews as well, as they highlight the reasons why
customers choose to purchase this product.

RELEVANT
NEGATIVE REVIEWS
PRODUCT RESEARCH
SMALL SLOT OPENING
Hard to pull the liners through the
little slots; Doesn't feed the next
bag through the slot, so you have
to open it and find the next bag or
reach through the slot
POOR QUALITY
Cracks in a few spots after being
hung on the wall for a few months
The latch came off
NOT IDEAL FOR SMALL SPACES
Design and size may not be suitable for
smaller spaces or households that do
not require extra-large trash bags
FALSE ADVERTISING/
INCORRECT PRODUCT INFO
The display picture doesn’t match
the item. Trash bag text print and
color in the actual product are
different from the display photo
Says it fits Costco and Sam Club’s
bags but doesn’t
NOT BIG ENOUGH
Can’t fit a full roll of 13-gallon garbage
bags-- only one that’s halfway gone
If a full roll is forced inside, the bags get
stuck and won’t dispense properly
They steer us towards what needs improving/refining in our chosen product.

UPSIZE
Ensure the high quality of both the wood
and product components to prevent
cracks from forming and parts from
detaching before and during use by
selecting the right suppliers
QUALITY
Ensure that the product description/
advertisement aligns with the actual
product and clearly indicates its
targeting toward households requiring
large/extra-large trash bags.
Expand the container size, accounting
for dimensions compatible with popular
large/13-gallon trash bag rolls from
retailers like Costco, Sam’s Club, and
Kirkland, as these are commonly used by
customers with the trash bag dispenser.
Enhance slot size for easy dispensing.
PRODUCT RESEARCH
MAIN RECOMMENDATIONS
HERE ARE THREE THINGS I SUGGEST IF WE CHOOSE TO SELL THIS PRODUCT.
SPOT-ON

Now that we have a
potential winning product,
we must procure
THE RIGHT SUPPLIER

SUPPLIER SOURCING
Step 1: Determine the following product information:
We require this information for effective communication with suppliers.

SUPPLIER SOURCING
Step 2: Find suppliers that can manufacture your desired product and check their credibility.
Suppliers that are verified and have trade assurance are more credible.
Trade Assurance means that there is 100% protection for product quality & on-time shipment.

SUPPLIER SOURCING
Step 3: Start to communicate with your chosen suppliers.
Be sure to note down the following information:
Costs (EXW, FOB, DDP) per unit per MOQ / Minimum Order Quantity
Production Lead Time per MOQ
Inclusions/Exclusions (Product Label/Logo, Packaging, Barcode Printing)
Mold fee (if applicable)
Communication remarks on each supplier
Samples (price, shipping fee, remarks)
Relevant company info:
Manager
Year Established
Main products
Transactions (count, amount)
On-time delivery rate
EXW - no shipping fee is included
FOB - domestic shipping fee from factory to
either port of origin or Freight Forwarder
warehouse is included
DDP - taxes, duties and shipping fee from
factory to amazon warehouse are included

SUPPLIER SOURCING
Our automated spreadsheet system handles the calculations, providing a direct breakdown of
the initial investment required by each supplier if selected. It also reveals the total costs per
unit for various shipping terms such as EXW, FOB, or DDP.

SUPPLIER SOURCING
Step 4: Analyze the gathered data and determine the primary and secondary suppliers.
Primary Supplier
Fuijan Wdf Bamboo Technology Co., Ltd.
(indicated by the column highlighted in green)
Secondary supplier is Lance Enterprise Co., Ltd.
In my view, a supplier's credibility is paramount, particularly for initial transactions. Fuijan has an extensive nine-year
tenure in the industry, with a track record of 105 transactions totaling $140,000. Opting for a supplier with a proven
history instills confidence, mitigating risks associated with the venture. While price often dominates supplier
selection criteria, opting for the cheapest option from a less reputable source can jeopardize both financial
investment and time. Given the average production lead time of 40 days, making the right choice initially is
imperative. While Fuijan may not present the lowest cost compared to its competitors, its credibility and notably
low EXW cost per unit at $4.10 make it a significantly commendable option.

SUPPLIER SOURCING
Step 5: Let’s check if we chose the right supplier!
Calculate the Net Profit Margin using the EXW
Product Cost of the Primary Supplier per MOQ
1000, which is $4.10, similar to our approach in
Product Research.
On Amazon’s Profitability Calculator,
Input $4.10 on Cost of Goods Sold.
Input $2.55 (as the shipping fee cost derived from our Product
Research) on Miscellaneous Cost.
RESULT
Selecting Fuijan as our primary supplier results in a
forecasted net profit margin of 48.71%, surpassing the
initially projected 46.52% from our Product Research.

Now that we have identified a
potential winning product and
secured the right supplier, we
can proceed with creating our
PRODUCT LISTING

PRODUCT LISTING
FIRST THINGS FIRST
Let’s conduct COMPETITORS‘ RESEARCH.
Considering our product already exists in the Amazon US Marketplace, we need
to gather data from our top competitors’ current product listings, so we can
create a new and improved listing of our own.
We can also use Helium 10's X-ray feature to determine our top competitors:
Top 5 in Highest Review
Top 5 in Highest Sales
Top 5 in Organic Ranking
Further, we can use the same to extract data for our KEYWORD RESEARCH.
(Keyword Research / SEO)

PRODUCT LISTING
Here’s a sample template and draft of COMPETITORS‘ RESEARCH:

When crafting a Product Listing, selecting words strategically is crucial to
optimize our listing's ranking in search results. This is where Keyword
Research or Search Engine Optimization (SEO) becomes invaluable.
My tried and tested method for this is utilizing Helium 10.
Strategies for extracting keywords using Helium 10 vary, and the process
can be lengthy and complex. Therefore, let me handle the detailed work
and present you with the final keyword bank.
PRODUCT LISTING

KEYWORD BANK
PRODUCT LISTING

We can simplify this further using Helium 10's Frankenstein (under Listing
Optimization) using the following setting:
One word/phrase per line
Remove duplicates
Maintain phrases
Convert to lower case
Remove common words
Remove single words
Remove special characters
Once we've compiled the simplified list of keywords, we can utilize Helium
10's Scribbles along with our trusted spreadsheet template guide to draft
our Product Listing.
PRODUCT LISTING

PRODUCT LISTING
TITLE
Brand Name - Large Bamboo Trash Bag Dispenser - Over the Door or Cabinet
- Under Sink Storage - Wall Mounted - Countertop - for Homeowners
Wanting a Clean Organized and Pleasant Home
✓Maximize 200 Characters
✓Top 3-5 KEYWORDS that has the HIGHEST search volume
✓The MOST relevant keywords in your title and the main benefits of your product.
✓Brand Name: If brand registered, we suggest this Title format:
✓Brand name | Product Name (using main keywords) | Features | Benefits
Quantity or Size ex. “Set of 3”,"8mm"
✓Hyphen (can be used as word seperator)
x CANNOT EXCEED 200 characters and that includes SPACES
x not allowed to include SPECIAL characters or symbols
x SUBJECTIVE terms (ex: hot, best selling)
x PROMOTIONAL TERMS (such as SALE, free, cheap price)
x PRICE- not advisable to include here

PRODUCT LISTING
KEY PRODUCT FEATURES
⦿LARGE CONTAINER - Fits a full roll of 100 large bags, including Kirkland's 33-gallon bags.
⦿VERSATILE PLACEMENT OPTIONS - Set it atop your kitchen counter or effortlessly mount it on a wall.
⦿EASY TO PUT IN - Experience effortless full roll insertion with our box's fully opening lid.
⦿DISPENSES EASILY - Designed with a small slot for easy dispensing of one trashbag at a time.
⦿SECURELY STORED - With its locking latch mechanism, the garbage bags securely stays in place.
✓Why they should buy your product.
✓What are the other benefits and features of the product?.
✓Use emojis that are related to your bullet points
✓Ensure that inside the BPs are the main keywords that you want to rank for
✓Think of ways for your product to be unique and stand out among competitors.
✓Make the first letter CAPITALIZED.
✓We may still CAPITALIZED the first few words of the BP but make sure they are the MAIN CONTEXT
(ex. ECO-FRIENDLY - this product is washable and made of durable cloth that can last for a long time.)
✓Write the bullet points in a way that makes the customer imagine they are using the product

PRODUCT LISTING
PRODUCT DESCRIPTION
Sick of dealing with messy, scattered trash bags ruining your home's aesthetic?
Looking for a compact yet effective solution to neatly store your large trash bags?
Seeking to enhance both convenience and aesthetic appeal in your home?
Introducing our innovative Brand Name Trash Bag Holder Dispenser - the ultimate solution to streamline your trash bag storage and dispensing needs!
This wood-fashioned Trash Bag Organizer not only keeps your space tidy but also adds an aesthetic appeal to your home decor. No more cluttered countertops
or unsightly piles of trash bags - our dispenser ensures hassle-free storage and dispensing for a seamlessly organized home.
Ideal for homeowners seeking premium storage solutions without compromising on aesthetics, our Trash Bag Dispenser is compatible with various large trash
bags, including Kirkland’s 33-gallon bags. Plus, with its versatile design, you can effortlessly place it on your countertop or mount it on the wall for unparalleled
convenience.
What's included in your purchase:
10.5" (L) x 8" (W) x 7.5" (H) Bamboo Trash Bag Holder Dispenser
4 Non-Slip Rubber Feet
4 Screws
4 Anchors
Our Trash Bag Storage Dispenser is not just a functional necessity; It's a stylish addition to your kitchen or any waste-conscious space.
Say goodbye to messy trash storage and hello to a clutter-free, organized home
Don't let clutter take over - ADD TO CART TODAY and experience the difference our Trash Bag Dispenser can make in your home!
✓2000 Characters
✓Addt’l. information like technical specifications
✓Further reasons why they should purchase your product
✓Basic HTML such as line break <br> can be used

PRODUCT LISTING
SEARCH TERMS
-
✓249 Bytes (Note: there is a slight difference between character and byte. You may use: BYTE COUNTER)
✓No duplicates (if the keyword is already in the Title, BPs and Product Description)
✓Remove plurals
✓Can include misspelled and Spanish words
✓Spaces will work no need for commas
X Do not include Competitor's Brand Names
X Do not include conjunctions ("and", "for", "a", "the")
SUBJECT MATTER
✓50 CHARACTERS per line
✓Located at the Back end of the Listing
✓Can include phrases "arts and crafts for kids"
✓Spaces will work no commas needed
✓Extra attributes of your product
✓Extra keywords that are still relevant to your product
X NOT all products or categories have this field
-

Mission Accomplished:
We've Unearthed a Gem, Forged Solid
Partnerships, and Fine-Tuned our
Product Listing using Cutting-Edge
Keyword Research and SEO Tactics.
🚀

Amazon Business Presentation - Christine Daryl Suson.pdf

Recommended

Recommended

More Related Content

Similar to Amazon Business Presentation - Christine Daryl Suson.pdf

Similar to Amazon Business Presentation - Christine Daryl Suson.pdf (20)

Recently uploaded

Recently uploaded (20)

Amazon Business Presentation - Christine Daryl Suson.pdf