Amazon was founded in 1994 by Jeff Bezos and launched online in 1995 as an online bookstore. It has since expanded to sell DVDs, CDs, video and music downloads, software, video games, electronics, apparel, furniture, food, toys, and jewelry. Amazon also provides cloud computing services. With over $74 billion in revenue in 2013, Amazon has become one of the largest online retailers in the world through its focus on selection, price, and convenience. It has over 100,000 employees and numerous subsidiaries that support its retail business and technology development.